Download or read book Market or State written by Longjie Lu and published by Cambridge University Press. This book was released on 2022-09-22 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative study providing insights into the regulations and practices of bankers' remuneration in the UK and China.

Download or read book Sports Marketing written by John A. Davis and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2013-07-08 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MARKETING 3E P written by Paul Baines and published by Oxford University Press, USA. This book was released on 2014-02 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

Download or read book Integrated Marketing Communications written by Edwina Luck and published by Cengage AU. This book was released on 2020-11-12 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Download or read book Football and Management written by S. Soderman and published by Springer. This book was released on 2012-11-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Download or read book E Marketing in Developed and Developing Countries Emerging Practices written by El-Gohary, Hatem and published by IGI Global. This book was released on 2013-04-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Download or read book Standard and Poor s 500 Guide 2012 Edition written by Standard & Poor's and published by McGraw Hill Professional. This book was released on 2011-12-27 with total page 1035 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most accurate, up-to-date market intelligence for superior investment decisions—from the world’s premier financial index! The Standard & Poor’s 500 Index is the most watched index in America—if not the world. Whether you’re an individual investor purchasing stocks, an executive researching corporate competitors, or a job seeker looking for concise and up-to-the-minute overviews of potential employers, you’ll find the critical, often hard-to-find information you need in Standard & Poor’s® 500 Guide, 2012 Edition. Easy to use and packed with market intelligence on all 500 companies listed in the S&P 500 Index, this authoritative reference includes: Information on the bluest of blue chip stocks—from Abbott Labs and GE to Microsoft and Yahoo! Summaries of each company’s business activity, sales history, and recent developments Earnings and dividends data, with four-year price charts Exclusive Standard & Poor’s Quality Rankings (from A+ to D) New introduction by David M. Blitzer, Ph.D., Managing Director and Chairman of the Index Committee, Standard & Poor’s In addition, you get unique at-a-glance details about: Stocks with A+ Quality Rankings Companies with five consecutive years of earnings increases—a key indicator of strong long-term performance Per share data, income statement analyses, and balance sheet overviews of each company covered Put the comprehensive, updated data and analysis expertise of the world’s premier securities information firm at your fingertips with Standard & Poor’s® 500 Guide, 2012 Edition.

Download or read book EBOOK Marketing The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core

Download or read book Data Science written by Jianchao Zeng and published by Springer Nature. This book was released on 2021-09-10 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two volume set (CCIS 1451 and 1452) constitutes the refereed proceedings of the 7th International Conference of Pioneering Computer Scientists, Engineers and Educators, ICPCSEE 2021 held in Taiyuan, China, in September 2021. The 81 papers presented in these two volumes were carefully reviewed and selected from 256 submissions. The papers are organized in topical sections on big data management and applications; social media and recommendation systems; infrastructure for data science; basic theory and techniques for data science; machine learning for data science; multimedia data management and analysis; ​social media and recommendation systems; data security and privacy; applications of data science; education research, methods and materials for data science and engineering; research demo.

Download or read book E Business and Telecommunications written by Mohammad S. Obaidat and published by Springer. This book was released on 2014-09-27 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th International Joint Conference on E-Business and Telecommunications, ICETE 2013, held in Reykjavik, Iceland, in July 2013. ICETE is a joint international conference integrating four major areas of knowledge that are divided into six corresponding conferences: International Conference on Data Communication Networking, DCNET; International Conference on E-Business, ICE-B; International Conference on Optical Communication Systems, OPTICS; International Conference on Security and Cryptography, SECRYPT; International Conference on Wireless Information Systems, WINSYS; and International Conference on Signal Processing and Multimedia, SIGMAP. The 24 full papers presented were carefully reviewed and selected from 341 submissions. The papers cover the following key areas of e-business and telecommunications: data communication networking, e-business, optical communication systems, security and cryptography, signal processing and multimedia applications, wireless information networks and systems.

Download or read book Social Media and Networking Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Download or read book The Impact of Investments in Market based Assets on Firm Performance written by Karlo Oehring and published by Logos Verlag Berlin GmbH. This book was released on 2022-01-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firms’ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.