Download or read book Top 10 Marketing Strategies for Explosive Business Growth and Marketing Results Now written by Paul Mantello and published by . This book was released on 2016-05 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a new small business owner or an established one, you're bound to learn a lot of valuable information in this powerful marketing book. You will quickly discover the Top 10 Marketing Strategies that today's Successful Small Business Owners are using to generate Explosive Business Growth And Immediate Marketing Results. Each Strategy is laid out in a simple and easy to follow format which walks you through the entire process, step by step. You will quickly learn how to apply each of the 10 top strategies being used for Explosive Business Growth and Marketing Results, into your own business. This book is designed to help catapult your business to the next level, starting Today.

Download or read book The Marketing Mastermind Innovative Techniques for Explosive Business Growth written by Joshua Lee Bryant and published by Joshua Lee Bryant. This book was released on 2023-04-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business landscape, the importance of a comprehensive and strategic approach to marketing cannot be overstated. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" offers readers a holistic view of the art and science of marketing, providing an indispensable guide to achieving exceptional results for businesses of all sizes. Drawing on years of experience as a marketing consultant, Joshua Lee Bryant expertly navigates readers through the intricacies of marketing, covering essential topics such as consumer psychology, the power of storytelling, segmentation, and data-driven decision-making. The book also delves into the ever-evolving world of digital marketing, with dedicated chapters on social media, content marketing, email marketing, and paid advertising strategies. Throughout "The Marketing Mastermind," readers will find a wealth of case studies, real-world examples, and practical advice that demonstrate the transformative power of these innovative marketing techniques. The book also emphasizes the importance of cultivating a growth mindset, enabling business owners and marketing professionals to adapt to rapidly changing industry trends and maintain a competitive edge in an increasingly crowded marketplace. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" is a must-read for anyone seeking to elevate their marketing game and propel their business to new heights of success. With its comprehensive coverage of marketing theory and practice, this book is poised to become an indispensable resource for both seasoned professionals and aspiring entrepreneurs alike.

Download or read book Inside Marketing Secrets for Explosive Growth written by Jeffrey G Thomas and published by . This book was released on 2020-05-29 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets are down, unemployment is up, and consumer confidence has taken a hit.2020's been quite a ride.Many business owners understand that last year's strong economy and easy sales are a thing of the past.Now, is it time to close up shop? I think not.Congratulations, you're one of the few people willing to examine your business to see what works and what needs adjustment...not to save money and hope to weather the storm...but to find opportunity for new sales and growth!I believe this report will give you strategies and ideas to improve your marketing and sales... while your competitors bury their heads in the sand.

Download or read book Transform Your Marketing written by Rick Ramos and published by Independently Published. This book was released on 2023-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of random marketing tactics that don't deliver results? Do you want to unlock the secrets to rapid business growth? Look no further. In Transform Your Marketing, renowned marketing strategist and CMO Rick Ramos, who's grown businesses from zero to 8- and 9-figure, shares his breakthrough playbook that combines brand and marketing strategies with expert advice on growth tactics to create a complete marketing plan for your business. This comprehensive guide will show you how to create a brand that customers will love, develop a strategic marketing plan, and master over 33 marketing tactics to drive success. Gone are the days of trying anything and everything to see what sticks. With Transform Your Marketing, you'll gain the tools and knowledge to create a strategic plan that guarantees success for your business. Whether you're a founder, entrepreneur, CMO, VP, or Marketing Director, this playbook is the easiest and fastest way to create a marketing plan to propel your business growth. Packed with practical tips, actionable insights, and real-world examples, Transform Your Marketing is a must-read for anyone looking to transform their marketing strategy and achieve business success. In this book, you'll learn: How to create effective marketing funnels to generate leads and sales consistently How to define your target customer and craft a compelling value proposition for explosive growth How to create a timeless brand that will endure for decades and adapt as needed Insider tips on working with designers to create a standout brand identity How to develop your brand positioning, personality, and voice to excel on social media Expert advice on over 33 different growth tactics you can implement every day to drive business success Learn exclusive frameworks like the Transformed Brand Tone Map, Brand Mentor's Story, and the DRAKE Method to elevate your brand. Don't leave your marketing strategy to chance. Transform Your Marketing is your ultimate guide to creating a winning marketing plan that will supercharge your business growth. Get your copy now and start your journey to marketing mastery.

Download or read book Business and Marketing written by Matt Kingsley and published by Independently Published. This book was released on 2023-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into a world where the potential for success is limitless. In an age where digital mastery meets human creativity, business and marketing converge to create opportunities unparalleled in human history. And if there ever was a key to unlock this boundless potential, this book, "Business and Marketing", is it. Hold tight - you're about to embark on a journey of discovery that will revolutionise your perspective and supercharge your ambition. From the bustling markets of ancient civilisations to the digital empires of today, commerce has been the beating heart of societies across millennia. And now, more than ever, in a digital age that thrives on connectivity, rapid innovation, and global networks, mastering the dance between business and marketing isn't just beneficial-it's essential. So, why should you dive deep into these pages? Because in this treasure trove, you'll uncover: ✓ The Secrets of the Ages: Understand the timeless strategies employed by business magnates of old and discover how they can be applied in today's dynamic marketplace. ✓ Cutting-Edge Techniques: The future is here, and it's digital. Grasp the ultra-modern tools and platforms reshaping the face of business and marketing. ✓ Winning Moves: Delve into strategies that the world's most successful companies swear by and understand how to align your business objectives for maximum impact. ✓ Decode the Consumer Mind: Ever wanted to know what your customers are thinking? Dive deep into their world, and uncover strategies to win their hearts, every single time. Global Domination: Why stay local when the world is your oyster? Learn how to catapult your brand onto the international stage and resonate with audiences globally. The New Age Ethos: In a world craving authenticity, discover how integrating ethics and transparency into your operations can catapult you ahead of competitors. Your success story begins here, within the pages of "Business and Marketing". This isn't just a book-it's your roadmap, mentor, and the ultimate toolkit, all rolled into one. Every nugget of wisdom, every strategy unveiled, and every story narrated is designed to gear you up for the ascent to the pinnacle of your industry. And for those eager beavers who can't wait to get started? Here's a little taster. 5 Hot Business Marketing Tips to Ignite Your Success from Day One: - Customer Obsession is Your Golden Ticket: Delight them, understand them, put them on a pedestal. Your business thrives when your customers do. - Data is Your Compass, Intuition is Your Map: Harness the analytical power of data, but let your instincts guide you through the uncharted waters. - Master the Art of Magnetic Storytelling: Ditch the hard sell. Enthrall your audience with tales that captivate and resonate. - Stay Ahead or Get Left Behind: The future waits for no one. Continuously evolve, adapt, and innovate to lead the charge in your industry. Be Real and Reap the Rewards: Authenticity is the currency of the modern age. Be genuine, be ethical, and watch trust turn into profit. Ready to dive into the world where dreams turn into legacies? Dive in, and let's make history together.

Download or read book Unleash Your Brand s Potential written by Samir Saif and published by Independently Published. This book was released on 2023-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleash Your Brand's Potential: 7 Proven Strategies for Explosive Growth" by the renowned marketing expert Samir Saif is a beacon of inspiration for anyone seeking to revolutionize their marketing game. With a treasure trove of insights, this book guides you through the dynamic world of marketing with a masterful blend of motivation and strategy. Step into the shoes of visionary marketers as they wield Growth Hacking tactics that redefine what's possible. Delve into captivating case studies like Dropbox's meteoric rise, Airbnb's disruptive campaigns, and the game-changing maneuvers of Slack and LinkedIn. Discover how guerrilla marketing can revolutionize your approach, exemplified by the bold moves of Nike, Red Bull, Starbucks, Netflix, and Coca-Cola. Leap into the realm of Pay-Per-Click Advertising with precision, as this book unveils tailored strategies for diverse scenarios - whether you're steering an E-commerce juggernaut, a local service empire, or a B2B software powerhouse. The intricate dance of PPC strategies will empower you to commandeer the digital landscape with finesse. Fuel your brand's fire with Content Marketing, as you uncover a roadmap that transforms your message into a resonant symphony. Samir Saif lays out a blueprint that harnesses the power of tools, techniques, and a strategic mindset, ensuring your content makes waves across platforms. Navigate the ever-evolving seas of Social Media Marketing, wielding a toolkit designed to magnify your brand's presence. Witness a comprehensive plan come to life, tailor-made for a small business seeking to conquer the digital realm. Elevate your outreach with the Email Marketing insights that this book unfurls, immersing you in a world where every message counts. Uncover actionable steps and expert tips that resonate with every reader, whatever their niche may be. As you journey through the pages of "Unleash Your Brand's Potential," the wisdom of Samir Saif resonates, igniting the spark of innovation within you. Whether you're a seasoned marketer or a budding entrepreneur, this book serves as a beacon of empowerment, guiding you toward marketing mastery with strategic brilliance and a heart full of motivation. Your brand's future is waiting to be unleashed -are you ready to seize it?"

Download or read book Marketing the Top 100 Best Things That You Can Do in Order to Make Money and Be Successful with Marketing written by Ace McCloud and published by . This book was released on 2014-11-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover The Best Strategies For Making Money With Marketing! Don't Waste Your Time Trying To Figure Out Marketing On Your Own! Do What The Pro's Do In Order To Dominate! In this book you will discover an incredible variety of strategies, ideas and techniques that you can utilize in order to be wildly successful with your marketing efforts! Without a solid marketing plan and strategy in place you are setting yourself up for massive failure. The business world is extremely competitive, so be sure that you are doing things the right way! Be prepared to learn just how easy it can be to bring in qualified customers right to your doorstep. Life is so much better when you are using your time and money wisely and effectively! Whether you need just a few tips or want a full-fledged plan of action, this is the book that will help you greatly increase your sales potential! Be prepared to learn the strategies that the most profitable companies and small businesses in the world use! Here Is A Preview Of What You'll Discover... The Best Marketing Strategies That Give Great Results How To Utilize Social Media To Promote Yourself & Make Money The Best Ways To Brand & Promote Your Business How To Determine & Target Your Ideal Customers The Most Effective Ways To Advertise Your Business A Step By Step Walkthrough For Making Your Own Personalized Marketing Strategy Plan Sales Secrets That Will Allow You To Capitalize On Your Marketing Successes Much, much more! The Time Is Now! Be Sure To Get Your Copy Today!

Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Download or read book Guerrilla Marketing for Social Media 100 Weapons to Grow Your Online Influence Attract Customers and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Download or read book Marketing written by Ace Mccloud and published by . This book was released on 2016-08-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money? Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don't stumble around in the dark when you could be modeling some of the best marketers in the world.In this book you will discover an incredible variety of strategies, ideas and techniques that you can utilize in order to be wildly successful in your marketing efforts! Many individuals are already profiting greatly from the tips I am about to share with you! In addition to the over 100 techniques, ideas and strategies I have included for being successful with your marketing efforts, I have also provided you with several case studies of how big companies successfully brand and market their products. These strategies are incredibly powerful and many are very easy to implement.Do what the pros do to dominate.Without a solid marketing plan and strategy in place you are setting yourself up for massive failure. The business world is extremely competitive, so be sure that you are doing things the right way! The tactics I have included are highly practical; they don't require any special skill or knowledge to apply, and best of all, most of them are FREE. Life is so much better when you employ marketing strategies that have been proven to work in the real world. Whether you need just a few tips or want a full-fledged plan of action, this is the book that will help you greatly increase your marketing and sales potential!Discover the principles of effective branding.Before you begin to market your company and your product, we must discuss branding. I will walk you through the steps of determining who you are, what it is that you stand for, and how you can most profitably present that to the public. I have also included tips for designing a top-notch logo with which to represent your brand.Effectively identify and attract buyers. Be prepared to learn just how easy it can be to attract qualified customers to your doorstep. Once you've defined who you are and what you stand for, you need to learn everything you can about your target audience. Thanks to the Internet, this process is easier than ever before; I will point out several successful strategies you can put into use, starting today, to attract an enthusiastic fan base! What Will You Learn About Marketing? The best marketing strategies that give great results. How to utilize social media to promote yourself and make money. The best ways to promote your business. How to identify and target your ideal customers. The most effective ways to advertise your business. You Will Also Discover: Step-by-step instructions for building your own personalized marketing strategy plan. Sales strategies for capitalizing on your marketing success. The primary key to successful branding. Marketing strategies that the best in the world use to dominate. Take control of your financial destiny! Become a master marketer: Buy It Now!

Download or read book Marketing Strategies That Deliver Amazing Results written by MR Richard Roberts and published by CreateSpace. This book was released on 2015-03-30 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategies That Deliver Amazing Results - How to Sell More By Doing Less (Internet Marketing Kindle Books, Business Successful Advertising Strategy) [Kindle Edition] Click The Buy Now Button "Marketing Strategies That Deliver Amazing Results" right now... For small business owners this book can be a great marketing strategy, which will assist, you in creating brand awareness gain customer loyalty and expand and grew your business. The implementation of creative and modern approaches utilizes various business-marketing channels to expand your reach and syndication. This easy to understand and instructive guide will help marketers measure their marketing's effectiveness and underscore their business success. Through easy to understand instructive guidance, business managers and owners will learn what to measure and how to implement metrics to better understand what marketing works, and what doesn't. Absolutely essential to small business success, this practical guide is invaluable for marketers and business owners alike. Marketing Strategies That Deliver Amazing Results: Learn the value in embracing the social, mobile and video revolution and how to utilize these marketing channels to generate more customers and sales for your products and services. Here's Is What You'll Soon Find Out: - Build your brand awareness and customer loyalty for the long-term growth. - Craft a unique marketing message and deliver quality - Develop an effective branding strategy to stand out from the competition - Techniques to identify your ideal target market - Provide you with an in-depth overview of the best marketing and branding channels for your business, from the mobile promotion to YouTube marketing. This book is invaluable if you are planning to improve on your existing marketing efforts and can benefit you when you are ready to apply these strategies. Click the BUY Now button to purchase and begin reading Marketing Strategies That Deliver Amazing Results today! Click The Buy Now Button "Marketing Strategies That Deliver Amazing Results" right now and get a FREE BONUS VIDEO on how video marketing can help your business generate more leads sales and revenue for your business. Take a moment to imagine how it will feel to see the results of your marketing efforts...simply because you learned how to market your product or service the right way. Take the opportunity to Preview the book to see if you'd like to learn more.

Download or read book Explosive Growth written by Cliff Lerner and published by Clifford Ventures Corp.. This book was released on 2017-11-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Best-Seller in 5 Startup & Entrepreneurship Categories *Named Top 5 Business Growth Book by Entrepreneur Magazine This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking

Download or read book Marketing Strategies for Growth in Uncertain Times written by Allan J. Magrath and published by Contemporary Books. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will tell you how to stage an all-out assault for market-share growth, how to stay on top of your competitors, and how to redefine your market to find competitive openings, whether these be share of mind, share of shelf, share of technology, or share of selling effort. As a marketing general at your company it's up to you to pick the fight that you can win and develop a strategy for success.

Download or read book Convergence Marketing written by Yoram Wind and published by Ft Press. This book was released on 2002-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface: Running with the Centaur "A businessman is a hybrid of a dancer and a calculator." —Paul Valery, French Poet and Philosopher The Internet revolution didn't turn out to be anything like we thought it would be. At the end of the 1990s, the discussion of many observers, we among them, focused on the rise of the "cyberconsumer" and the emergence of "Internet marketing." At the extreme, the image of this cyberconsumer was humorously caricatured in a series of Sprint commercials introducing its wireless web, in which people hunched over their computers in dark rooms were invited at long last to step out into the sunlit world. The business model designed for the cyberconsumer was the "pure play" Internet firm, either a separate dot-com or a stand-alone division of a larger company. But the cyberconsumer was largely a myth. Consumers didn't behave anything like we thought they would. Today, we are entering the age of the centaur. Consumers act across multiple channels. They combine timeless human needs and behaviors with new online activities. They are like the centaur of Greek mythology--half human and half horse—running with the rapid feet of new technology, yet carrying the same ancient and unpredictable human heart. This consumer is a combination of traditional and cyber, rational and emotional, wired and physical. This consumer is not either/or, but both. The authors came to this center from opposite directions. Jerry Wind was an early champion of digital marketing, highlighting the revolutionary changes of the Internet on consumer behavior, marketing and business strategy. He urged executives to consider the potential of this new technology to transform their businesses. Vijay Mahajan pointed out that not everything had changed, and that many aspects of consumer behavior and marketing remained the same. He urged executives to consider the enduring human characteristics that would continue to shape marketing and business strategy. As we discussed the issue from these two viewpoints, working on a series of projects that led to this book, we came to the conclusion that we were both right: the reality was the hybrid consumer. This is not to suggest that there are three separate segments (traditional, cyberconsumer and centaur). The reality is convergence. The entire market is becoming centaurs, either directly or indirectly (even if someone is not online, their behavior will still be affected by new technologies, channels and products, and service offerings). This is why we focus so much on the centaur. The centaurs, in turn, are heterogeneous, so there will be many segments among these hybrid consumers. Even the most tech savvy of U.S. consumers—the 18 to 25 year olds of Generation Y—are not strictly cyberconsumers. A recent survey of more than 600 Gen-Y respondents (51 percent of whom had made online purchases in the past year) found that nearly 40 percent learned about the product online, but bought at a physical store, whereas only 9.3 percent began and ended their search online. When asked where they would prefer to shop, nearly three-quarters chose a store rather than online. Across the spectrum, consumers are combining various channels and approaches, searching online to buy offline, searching offline to buy online—and everything in between. Charles Schwab found that while about 90 percent of all trades are handled online, 60-70 percent of new accounts are set up in branch offices. People want to be able to see whom they are working with when they turn over their money. Benefits of Convergence The power of hybrid models can be seen in the success of Tesco, which raced past pioneers such as Peapod and Webvan to become the largest online grocer in the world. Tesco, using its century-old platform of retail stores in the U.K. as the launching pad for its online service, created a profitable online business that was handling 70,000 orders per week by mid 2001 and had racked up more than $400 million in sales the year before. Tesco could set up its online grocery business for a fraction of the investment of Webvan because it was able to build off its existing infrastructure. Tesco has moved into the U.S. market, purchasing a 35 percent investment in Safeway's online grocery service in June 2001, and announcing plans for expansion into South Korea. The power and profit of the hybrid model can also be seen in the success of Staples.com, which expected to grow online revenues to $1 billion in 2001, nearly 10 percent of company sales. Even more significant, Staples found that the addition of the new channel is not cannibalistic, but synergistic. Overall, customers who shop in the store and catalog spend twice as much as those who shop in the store alone, and customers that shop using the store, catalog, and online channels spend an average of $2,500, nearly four times as much as store shoppers. The results achieved by Staples and other firms offer a sense of the potential return on investment from meeting the centaur. Convergence strategies offer a variety of opportunities for generating new revenues, reducing costs and creating valuable options for the future. Changing Mind Sets There is emerging evidence of the immediate benefits of convergence strategies, if investments are made strategically, but these short-term gains are not the only opportunity. Our focus is to look at the opportunities, both short- and long-term, created by the emergence of the hybrid consumer and how companies can capitalize on these opportunities. The last category may be the most important: the options that convergence strategies create for the future. This book takes a broader view of the strategic impact of the centaur for marketing and business strategy, and the architecture of the organization. If you believe, as we do, that the centaur is the future of our markets, then the ability to succeed in the future depends on understanding and "running with" the centaur. Failure to understand these changes creates the risk of significant lost opportunities. What can the integration of the offline marketplace and the online marketspace do for consumers that neither can do alone? What business principles will guide the integration? How is marketing changing? How do these shifts affect short-term and long-term profitability and growth? What Is Converging Convergence, as we discuss it here, means more than the fusion of different technologies (television, computers, wireless, PDAs) or the combination of channels (such as Tesco's or Staple's bricks-and-clicks model). We focus on a more basic convergence within the consumer—the new possibilities created by the technology and the enduring behaviors of human beings. This convergence will shape how the Internet and other new technologies unfold, and the opportunities created for companies. What can consumers do with the technology that they could not do in the past? When will they continue to do things in the way they always have? Although most of the focus in this book is on business-to-consumer interactions, many of the insights apply equally to business-to-business strategy. The line between B2B and B2C is already blurring. In an environment in which Sun Microsystems is selling products on eBay, is this B2B or B2C? In an environment in which a customer may soon be able to click an order button for an automobile and set in motion a global supply chain to deliver that car, where does B2C end and B2B begin? Lessons from the Dot-Coms This book examines the practices of a variety of companies, but we must stress at the outset that these firms are not held up as ultimate models. They all have something to teach us, but many of the successful companies of a year or two ago are now fighting for their lives. And some companies that were all but written off are back in force. We suspect the same unpredictable dynamic will be seen in the future. This is a particularly dangerous time to engage in benchmarking or to search for excellence. It is not a time for simple recipes. Instead, it is far more important to gain a deeper understanding of how consumers are changing and how they are remaining the same. The actions of these hybrid consumers will shape the way technology is adopted and, ultimately, the future of your markets. We should take a balanced view of dot-com failures. Mark Twain once said, "We should be careful to get out of an experience only the wisdom that is in it." Twain gives the example of a cat who sits on a hot stove, and learns not to sit on a hot stove again—but also won't sit on a cold stove. The failures of the first wave of dot-coms offer many lessons about what to do, and what not to do, but we need to be careful in taking lessons from them. Although some of the companies that failed had weak business models, some actually had brilliant marketing strategies and business models. The failure of the business is not necessarily an indictment of the idea. Some may have arrived slightly ahead of their time. Some may have suffered from poor execution. It may be that the time is now right for these ideas to flourish. During the Internet bubble, we have engaged in one of the most extensive, investor-financed experiments in new business models and paradigms. There has been an explosion of experimentation. Although many of these experiments proved to be unprofitable, many new ideas were developed and tested. Incumbent companies and startups that are still alive can benefit greatly from the acceleration of knowledge from this dot-com "school of hard knocks." Pick through the wreckage and look carefully at what happened. Then take away the lessons that you can use. The Implications of the Centaur In this book, we offer insights to top executives and key organizational change agents on the characteristics and behavior of these hybrid centaurs and how we need to reshape our marketing and business strategy to meet them. The book explores different intersections between the consumer, technology and company and their implications for marketing and business strategy and organizational design. We examine the emergence of the centaur, and the marketing, business and organizational challenges and opportunities created. Part I offers a portrait of this centaur, what has changed and what remains the same. We also discuss how the focus on the customer has often been lost in the emphasis on technology. These centaurs are complex beings, with a love-hate relationship with the technology, buying books from Amazon.com one day and relaxing in an armchair sipping cappuccino at Barnes & Noble the next. Part II explores issues at the intersection between the consumer and technology. We consider five key issues at the core of addressing these new hybrid consumers—customerization, communities, channel options, new competitive value propositions, and choice tools. Although these issues have been discussed in the context of the cyberconsumer, they are quite different from the perspective of the centaur. Sometimes consumers want customerization (customized products and services as well as customized marketing), but other times they want to pull standard products off the shelf and receive mass marketing messages. Consumers are members of both physical and virtual communities. The hybrid consumers want to be able—in the words of Fidelity—to "call, click, or visit." They are redefining the traditional sources of value, buying products by auction or fixed price or name-your-own price depending on their mood and purchase situation, creating a new value equation. Finally, the Internet offers powerful tools to find information, make decisions, and manage one's life. These tools empower consumers, changing the way they interact with the company. How can you create convergence strategies to address these interrelated issues? Part III examines the impact of the centaur on marketing and business strategies. As the consumer connects much more directly to companies, marketing has a deeper role to play. Marketing creates new opportunities for growth and rethinking the company's offering, pricing and market boundaries. The centaur has also transformed the traditional 4 Ps of marketing, along with strategies for segmentation, positioning, customer relationships, branding, and marketing research. As these changes send shockwaves through the organization, another type of convergence is called for—in organizational design. Part IV explores some of the fundamental transformations established organizations need to undergo to meet the centaur. To navigate the whitewater rapids of convergence and change, organizations need new organizational architectures. They need to change their architectures, creating a broader "c-change" to facilitate convergence across the organization and its ecosystem. The overall objective is to suggest a new consumer-centric mental model through which to examine the entire business. The kind of shift we are talking about is what Bill Gates describes in the transformation of Microsoft's original mission of "a PC on every desk" to its current mission to "empower people through great software, any time, any place and on any device." The focus is on the convergence of technology and consumer needs. This book is designed to be an interactive experience. Each chapter begins with a dialogue representing different viewpoints on convergence. Callouts highlight key convergence questions that you can use to challenge yourself and to assess your company's progress. Finally, the close of every chapter offers an "action memo," a set of illustrative hands-on experiments for exploring and applying convergence strategies. We have found the only way to master these new technologies and strategies is to actually experience them and apply them to your own business. These "action memos" are not intended to be exhaustive or to summarize key themes of the chapter, but represent a starting point for your own experiments. We encourage you to share those experiments with us, and other readers, at the Convergence Marketing Forum (convergencemarketingforum.com). The Relentless March of the Centaur As Internet penetration increases—and new technologies emerge—we are seeing a relentless march of these new hybrid centaurs. We cannot judge the potential of the Internet and other technologies by their current primitive level of development. John Hagel, author of Net Gain and Net Worth, says if we compare the Internet to a ballgame, we are still waiting for the national anthem to finish. Michael Nelson, Director of Internet Technology and Strategy at IBM, estimated in 2000 that we were maybe 3 percent of the way into the Internet revolution. He also points out that increased speed of connection, which has been a central focus of attention in the evolution of the Internet, is only a small part of the power of the emerging online world. In addition to raw speed, the fact that the Internet will be always on, everywhere, natural, intelligent, easy, and trusted, will deepen the role of the Internet in our lives. Nelson compares the development of the Internet to the early days of the electric grid. "The Internet right now is at the light bulb stage," Nelson said. "The light bulb is very useful, but it is only one of thousands of uses of electricity. Similarly, when the next-generation Internet is fully deployed, we will use it in thousands of different ways, many of which we can't even imagine now. It will just be part of everyday life—like electricity or plumbing is today. We'll know we've achieved this when we stop talking about 'going on the Internet.' When you blow dry your hair, you don't talk about 'going on' the electric grid." There will be naysayers who will use the limitations of the current state of technology as a reason for inaction. Customization is often neither cheap nor simple. Early interfaces with online sites were clunky at best and many home connections remain slow. Throughout this book, we look at the current and future potential of technology and explore how the consumer will interact with it. We won't waste your time giving you a repair manual for a Model T, but instead explore how motor vehicles (particularly newer, more reliable versions) create opportunities for activities such as commerce and family vacations by car. While we must be realistic, we cannot become too mired in the past when the future is so rapidly emerging. Children of Centaurs: In the Forests of the North It is clear that we are just getting started with the Internet, and we are even earlier on the learning curve for the new wireless consumers beginning to emerge. Even as businesses are scurrying to absorb the revolution of the Internet, teenagers in Europe and Asia are already shaping the next revolution in mobile communication and commerce. This revolution will play out differently in different parts of the world, and it will probably play out differently than we expect, unless we truly understand the new hybrid consumer. It poses new convergence challenges, but raises the same timeless questions: How will consumers interact with the technology? Again, this interaction between people and technology will not always be as businesses anticipated. Helsinki teenager Lauri Taehtinen, speaking on a panel of Finnish teenagers at the Wharton Fellows in e-Business Program, said that when he goes out on a Friday night, he doesn't make plans anymore. Instead the 19-year-old goes downtown and starts sending short messages on his mobile phone, pinging his friends to see who's out there. They connect by cell phone and then decide where they want to go for the evening. While companies are excited about developing mobile information services that might help customers identify night clubs or order fast food, Taehtinen and his peers are more interested in connection. In an environment in which virtually every teenager carries a mobile phone (Finnish market penetration of 78 percent means almost every citizen above the age of 10 carries at least one mobile phone), the mobile conversation is continuous and ubiquitous. Among U.K. teens, short messages outnumber phone conversations three to one, and the parallel phenomenon of instant messaging is one of the most popular applications of teenagers on the PC in the United States and other parts of the world. The very fact that short messages (SMS) are the top application of mobile phones in Finland is, at first, a surprising thing. The handsets, designed for voice, are not friendly to the process of messaging. Users tap out their 160-word messages on numeric keyboards through complex, rapid-fire keystrokes, smart systems, and creative workarounds. With users paying a charge to send each message on most systems, it would seem unlikely that SMS would be a central part of the mobile phone business. But these young centaurs want to communicate, and they don't let the technology get in their way. It was only in the interaction between consumers and technology that that power of short messages became apparent. Just as email has been the killer application of the Internet, mobile technology is being bent to the human desire to communicate and connect. "People don't want to be entertained," Taehtinen bluntly states. "They don't want information. If you go into Internet cafes, you see people are not reading the news; they are all sending email or chatting online. They are willing to pay for social interaction. People want to belong to something." Enduring Lessons While communications and information technology may be ephemeral and uncertain, there are at least two enduring lessons: The first is that the new technologies, as much as their proponents may want them to, do not replace the old. They live side by side, and they converge. The second is that people are complex, retaining the same enduring human needs even as they adapt to new technologies and behaviors. These may seem like fairly obvious, even simplistic, statements. But they have been overlooked more often than recognized in the mad rush to adopt new technology. These realities have fundamental implications for marketing and business strategy. What they mean is that there needs to be a convergence of the old technology and the new to create a portfolio of technologies and channels. The storefront and catalog don't go away when you add the Internet. And, even more important, there is an interaction between humans and technology that changes both. There is a convergence of old consumer behaviors and new behaviors that affects the trajectory of technology, the strategies for marketing and, ultimately, the design of the business. More Human The wonderful thing about our interactions with machines is not in the ways machines can be made to behave in more human ways, but in the way these interactions make it easier for us to see what distinguishes us as humans. The more we move to machine-mediated interactions, the more we see the fundamental and enduring behaviors that are at the core of marketing and business strategy. It is this interaction between man and machine that is changing us, transforming the practice of marketing and our organizations. In this book, we examine how we need to transform our thinking about the nature of these emerging consumers. We explore how to reach these centaurs and establish long-lasting relationships with them. We look at the ways that they remain the same and the ways that they are fundamentally different in their expectations and behaviors. And we consider how they have irrevocably changed—and continue to change—the theory and practice of marketing, and the design of our organizations.

Download or read book The Marketing Strategies Book written by Brian Evans and published by . This book was released on 2018-02 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside this Marketing Book you'll discover 101 Awesome Marketing Strategies you can use to grow your business. Categories include: Online Marketing; Content Marketing; Social Media Marketing; Traditional Media Marketing; Print Marketing; Outdoor Marketing; Event Marketing; Current Customer Marketing; Cold Lead Marketing; Association Marketing; Strategic Partner Marketing; and Strategic Selling Marketing. Marketing is one of the hardest things for businesses to do correctly and it's also the most important. New business is the lifeblood of every company. You must always be striving to generate new referrals, new clients, new patients, new customers, new prospects, new leads, new web traffic, new actions, and new attention. If not, your business is likely to fail, it's just a matter of time.Truth is, there is nothing that directly results in the success or failure of a business more than marketing. It doesn't matter how good you think your product or service is, if people don't know about it, and if they don't consistently and predictably give you money for it then it's a bust, period. Think about it, you could have the greatest product or service in the world, but if you haven't done a good job creating attention and interest in what you have then you'll never sell enough products to make real money, and your business will probably struggle to pay its bills, all because you didn't take the time to learn about the vital importance of marketing. On the flip side, you could have a merely average product or service, but if you know a thing or two about marketing and how to get your phone to ring with new leads that are consistently raising their hand and inquiring about what you have for sale, then you will make money, and your business will thrive.No matter how big or small your business or your budget is, if you're committed to learning and growing, and want to maximize the ROI of your marketing, this book is guaranteed to help. It's an easy read with 101 full color picture examples and Marketing Strategies to gain inspiration from for years to come.

Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Download or read book The Granularity of Growth written by Patrick Viguerie and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.