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Book Too Big to Ignore

Download or read book Too Big to Ignore written by Phil Simon and published by John Wiley & Sons. This book was released on 2013-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Book Too Big to Ignore

Download or read book Too Big to Ignore written by Phil Simon and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: This ain't your father's data -- Data 101 and the data deluge -- Demystifying big data -- The elements of persuasion : big data techniquies -- Big data solutions -- Case studies : the big rewards of big data -- Taking the big plunge -- Big data : big issues and big problems -- Looking forward : the future of big data -- Final thoughts.

Book World Small scale Fisheries

Download or read book World Small scale Fisheries written by Ratana Chuenpagdee and published by Eburon Uitgeverij B.V.. This book was released on 2011 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of fisheries is not lost in the global policy arena. What is often overlooked in the general discourse, however, is the significant difference between small-and large-scale fisheries. Major rethinking about all aspects of small-scale fisheries is required, including their contribution to catches, employment, livelihood, food security and conservation. This book is a collection of essays about the diverse, complex and dynamic contexts that characterize small-scale fisheries around the world. The essays highlight the strengths, capacity, motivation and contributions associated with this fishing sector. They remind us that solutions and opportunities for the viability and sustainability of small-scale fisheries can be found, once the issues are understood from a holistic perspective and possible options, including inventive governance arrangements, are fully explored. The authors are scientists and practitioners who work in small-scale fisheries in various parts of the world, many of whom participated at the first World Small-Scale Fisheries Congress (WSFC), held in Bangkok in October 2010, and are members of the global research network for the future of small-scale fisheries, Too Big To Ignore. The editor, Ratana Chuenpagdee, the initiator of the WSFC, is Canada Research Chair in Natural Resource Sustainability and Community Development at Memorial University of Newfoundland, Canada. Book jacket.

Book Too Small to Ignore

    Book Details:
  • Author : Wess Stafford
  • Publisher : WaterBrook
  • Release : 2010-01-20
  • ISBN : 0307550435
  • Pages : 304 pages

Download or read book Too Small to Ignore written by Wess Stafford and published by WaterBrook. This book was released on 2010-01-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too Small to Ignore will encourage you to turn your good, loving intentions into strategic actions and empower you to help change the world–and the future–forever, one child at a time. The time has come for a major paradigm shift: Children are too important and too intensely loved by God to be left behind or left to chance. Children belong to all of us and we are compelled to intervene on their behalf. We must invest in children all across the world. In Too Small to Ignore, Dr. Stafford issues an urgent call for change. His adventures as a boy raised in a West African village provide an often-humorous and always-captivating backdrop to his profound and inspiring challenges. Wess lived the reality of “it takes a village to raise a child” and calls us to “be that loving village for children everywhere.”

Book Interactive Governance for Small Scale Fisheries

Download or read book Interactive Governance for Small Scale Fisheries written by Svein Jentoft and published by Springer. This book was released on 2015-05-30 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on more than 30 case studies from around the world, this book offers a multitude of examples for improving the governance of small-scale fisheries. Contributors from some 36 countries argue that reform, transformation and innovation are vital to achieving sustainable small-scale fisheries - especially for mitigating the threats and vulnerabilities of global change. For this to happen, governing systems must be context-specific and the governability of small-scale fisheries properly assessed. The volume corresponds well with the Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries adopted in 2014, spearheaded by the United Nations Food and Agriculture Organization (FAO). These affirm the importance of small-scale fisheries for food security, nutrition, livelihoods, rural development and poverty reduction. The book arises from the project Too Big To Ignore: Global Partnership for Small-Scale Fisheries Research (TBTI). "A nuanced, diverse, vibrant and local-specific collection of essays – just as the small-scale fisheries around the world - dealt with by this versatile array of authors. Following on the heels of the recently adopted FAO Small-Scale Fisheries Guidelines, here is an erudite compendium which I heartily recommend to policy makers, academics and activists who wish to come to terms with the complex issue of governance of this important field of human activity." John Kurien - Founding Member of the International Collective in Support of Fishworkers (ICSF), and Former Professor, Centre for Development Studies, Trivandrum, India "Likely to become a classic in its field, this book is about small-scale fisheries and interactive governance – governance which is negotiated, deliberated upon, and communicated among stakeholders who often share governing responsibilities. The authors show that interactive governance is not just a normative theory but a phenomenon that can be studied empirically, here with 34 case studies from as many countries around the world, north and south, east and west. Such "force of example" enables the editors to put together well-developed arguments and sometimes surprising conclusions about the way ahead. A must-read for managers, practitioners, stakeholders, and students!" Fikret Berkes - University of Manitoba, Canada, and author of Coasts for People

Book The Small Scale Fisheries Guidelines

Download or read book The Small Scale Fisheries Guidelines written by Svein Jentoft and published by Springer. This book was released on 2017-06-10 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 2014, FAO member-states endorsed the Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries (SSF Guidelines). These Guidelines are one of the most significant landmarks for small-scale fisheries around the world. They are comprehensive in terms of topics covered, and progressive, with their foundations based on human rights and other key principles. It can be anticipated that implementing the SSF Guidelines, whether at local, national, or regional levels, will be challenging. This book contains in-depth case studies where authors discuss the extent to which the Guidelines can help improve the realities of small-scale fishing men and women globally and make their livelihoods and communities more secure. This will require policy intervention and innovation, along with contributions of civil society organizations and academia. However, most of all it will necessitate the empowerment of fishing people so that they can become active participants in decision making on matters where their well-being and human rights are at stake. By endorsing the SSF Guidelines, states have committed themselves to support and facilitate this development. This book asks whether states can successfully “walk the talk,” and provides advice as to how they can do so. The collection of case studies sets the platform for an interactive dialogue space for researchers, policy makers, civil society and small-scale fishing communities to start the conversation about the monitoring and evaluation of the implementation of the SSF Guidelines at local, national, regional and global levels. An added value is that it helps add focus to our work as civil society activists involved in ensuring the application of the SSF Guidelines. Naseegh Jaffer – General Secretary, World Forum of Fisher People (WFFP) This collection offers many ways in which institutions enabling small-scale fisheries can protect and promote sustainability, food security, customary tenure, self-management, and market access, while fostering such benefits as ecosystem-based management, protected areas, incorporation of local knowledge, and poverty alleviation. You will want to put this book in the hands of policy-makers and practitioners immediately -- and for years to come. Evelyn Pinkerton – Professor, Simon Fraser University, Canada

Book So Good They Can t Ignore You

Download or read book So Good They Can t Ignore You written by Cal Newport and published by Grand Central Publishing. This book was released on 2012-09-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Book Transdisciplinarity for Small scale Fisheries Governance

Download or read book Transdisciplinarity for Small scale Fisheries Governance written by Ratana Chuenpagdee and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of small-scale fisheries for sustainable livelihoods and communities, food security, and poverty eradication is indisputable. With the endorsement of the 'Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries', FAO member states recognize that governments, civil society organizations, and research communities all have a role to play in helping small-scale fisheries achieve these goals. This book argues that policies targeting small-scale fisheries need to be based on a solid and holistic knowledge foundation, and support the building of governance capacity at local, national, and global levels. The book provides rich illustrations from around the world of why such knowledge production needs to be transdisciplinary, drawing from multiple disciplinary perspectives and the knowledge that small-scale fisheries actors have, in order to identify problems and explore innovative solutions. Transdisciplinarity for Small-Scale Fisheries Governance: Analysis and Practice, edited by Ratana Chuenpagdee and Svein Jentoft, successfully demonstrates how small-scale fisheries are important and what social and political conditions are conducive to their wellbeing. The volume contributes tremendously to building capacity of fisheries communities and policy-makers to make the ideals of small-scale fisheries a reality. It establishes the ecological, social, and economic sense behind small-scale fisheries. A milestone reference for all those who believe in small-scale fisheries and are keen to defend them with quality evidence! -- Sebastian Mathew, Executive Director, International Collective in Support of Fishworkers (ICSF) The Small-Scale Fisheries Guidelines guiding principles call for holistic and integrated approaches for their implementation. This book will help a new generation of scientists, policy-makers, and small-scale fisheries actors make the fundamental connections between different disciplines in science, traditional knowledge, and policy to guide a collective process towards sustainable small-scale fisheries. The book contains an inspiring collection of practical cases from around the world, complemented by deep dives into dimensions of small-scale fisheries, like food security, stewardship, climate change, and gender, which all call for transdisciplinary approaches. -- Nicole Franz, Fisheries and Aquaculture Department, Food and Agriculture Organization of the United Nations (FAO) Rome, Italy.--

Book Too Big to Ignore

Download or read book Too Big to Ignore written by Phil Simon and published by John Wiley & Sons. This book was released on 2015-11-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Book Viability and Sustainability of Small Scale Fisheries in Latin America and The Caribbean

Download or read book Viability and Sustainability of Small Scale Fisheries in Latin America and The Caribbean written by Silvia Salas and published by Springer. This book was released on 2018-06-07 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main goals in fisheries governance is to promote viability and sustainability in small-scale fishing communities. This is not an easy task given external and internal pressure, including environmental change and competition with other economic sectors searching for development in the coastal region. A comprehensive understanding of small-scale fisheries in their own context, and from a regional perspective, is an important step in supporting the implementation of the Voluntary Guidelines on Securing Sustainable Small-Scale Fisheries (SSF Guidelines). This book contributes to the global effort by offering knowledge, insights and lessons about small-scale fisheries in Latin America and the Caribbean. The 20 case studies included in the book make explicit the various dimensions that are intrinsic to small-scale fisheries in the region, and identify conditions and situations that affect the wellbeing of fishing communities. The book offers insights regarding the challenges faced by small-scale fisheries in the region, and, aligning with the objectives of the SSF Guidelines, provides lessons and experiences about how to make small-scale fishing communities viable while maintaining sustainable fisheries. This important book illustrates the complexity, diversity, and dynamics of small-scale fisheries in the Latin American and Caribbean region and presents experiences, tools, and approaches to lead towards sustainable and viable fisheries. The reader will gain a new understanding on the range of actions, approaches, and information needed for their successful management. John F. Caddy, International Fisheries Expert This book, prepared by the Too Big To Ignore partnership, constitutes a very valuable resource for policy makers, fisheries scientists, non-governmental organizations, civil society organizations, and fishing communities interested in putting in place sound management strategies, research, and actions to contribute to the sustainability of small-scale fisheries and food security in Latin America and the Caribbean region. Juan Carlos Seijo, Professor of Fisheries Bioeconomics at Marist University of Merida

Book Too Big

    Book Details:
  • Author : Henk Ovink
  • Publisher :
  • Release : 2018
  • ISBN : 9789462083158
  • Pages : 0 pages

Download or read book Too Big written by Henk Ovink and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebuild by Design (RBD) was developed for the ?Presidential Hurricane Sandy Rebuilding Task Force? after hurricane Sandy hit the North-East Coast of the United States in October-November, 2012. Using an innovative, designdriven process based on the design competition model, 'Rebuild by Design' places local communities and civic leaders at the heart of a robust, interdisciplinary creative process to generate implementable solutions for a more resilient region. This book aims not so much to illustrate what 'Rebuild by Design' did, but to reflect on it, assess it in all its aspects and embed it in a broader context to offer a guide for to politicians, designers, change managers, community leaders, researchers, activists and others, offering future approaches wherever climate-change induced, water-related urban challenges arise.

Book Ignore It

    Book Details:
  • Author : Catherine Pearlman, PhD, LCSW
  • Publisher : Penguin
  • Release : 2017-08-08
  • ISBN : 0143130331
  • Pages : 274 pages

Download or read book Ignore It written by Catherine Pearlman, PhD, LCSW and published by Penguin. This book was released on 2017-08-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches frustrated, stressed-out parents that selectively ignoring certain behaviors can actually inspire positive changes in their kids. With all the whining, complaining, begging, and negotiating, parenting can seem more like a chore than a pleasure. Dr. Catherine Pearlman, syndicated columnist and one of America’s leading parenting experts, has a simple yet revolutionary solution: Ignore It! Dr. Pearlman’s four-step process returns the joy to child rearing. Combining highly effective strategies with time-tested approaches, she teaches parents when to selectively look the other way to withdraw reinforcement for undesirable behaviors. Too often we find ourselves bargaining, debating, arguing and pleading with kids. Instead of improved behavior parents are ensuring that the behavior will not only continue but often get worse. When children receive no attention or reward for misbehavior, they realize their ways of acting are ineffective and cease doing it. Using proven strategies supported by research, this book shows parents how to: - Avoid engaging in a power struggle - Stop using attention as a reward for misbehavior - Use effective behavior modification techniques to diminish and often eliminate problem behaviors Overflowing with wisdom, tips, scenarios, frequently asked questions, and a lot of encouragement, Ignore It! is the parenting program that promises to return bliss to the lives of exasperated parents.

Book The Longevity Economy

Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

Book Impossible to Ignore  Creating Memorable Content to Influence Decisions

Download or read book Impossible to Ignore Creating Memorable Content to Influence Decisions written by Carmen Simon and published by McGraw Hill Professional. This book was released on 2016-06-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Book Summary of Too Big to Ignore      Review Keypoints and Take aways

Download or read book Summary of Too Big to Ignore Review Keypoints and Take aways written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-27 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Too Big to Ignore – The Business Case for Big Data presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Too Big to Ignore breaks down the numerous reasons why Big Data is so vital to the success of your company. It demonstrates the ways in which analysis of big data can revolutionise your company and walks you through the tools that you need to use in order to take advantage of those revolutions. In addition to this, it considers the Big Data future. Too Big to Ignore summary includes the key points and important takeaways from the book Too Big to Ignore by Phil Simon. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Book Hive Mind

    Book Details:
  • Author : Garett Jones
  • Publisher : Stanford University Press
  • Release : 2015-11-11
  • ISBN : 0804797056
  • Pages : 222 pages

Download or read book Hive Mind written by Garett Jones and published by Stanford University Press. This book was released on 2015-11-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few decades, economists and psychologists have quietly documented the many ways in which a person's IQ matters. But, research suggests that a nation's IQ matters so much more. As Garett Jones argues in Hive Mind, modest differences in national IQ can explain most cross-country inequalities. Whereas IQ scores do a moderately good job of predicting individual wages, information processing power, and brain size, a country's average score is a much stronger bellwether of its overall prosperity. Drawing on an expansive array of research from psychology, economics, management, and political science, Jones argues that intelligence and cognitive skill are significantly more important on a national level than on an individual one because they have "positive spillovers." On average, people who do better on standardized tests are more patient, more cooperative, and have better memories. As a result, these qualities—and others necessary to take on the complexity of a modern economy—become more prevalent in a society as national test scores rise. What's more, when we are surrounded by slightly more patient, informed, and cooperative neighbors we take on these qualities a bit more ourselves. In other words, the worker bees in every nation create a "hive mind" with a power all its own. Once the hive is established, each individual has only a tiny impact on his or her own life. Jones makes the case that, through better nutrition and schooling, we can raise IQ, thereby fostering higher savings rates, more productive teams, and more effective bureaucracies. After demonstrating how test scores that matter little for individuals can mean a world of difference for nations, the book leaves readers with policy-oriented conclusions and hopeful speculation: Whether we lift up the bottom through changing the nature of work, institutional improvements, or freer immigration, it is possible that this period of massive global inequality will be a short season by the standards of human history if we raise our global IQ.

Book Invisible Women

    Book Details:
  • Author : Caroline Criado Perez
  • Publisher : Abrams
  • Release : 2019-03-12
  • ISBN : 1683353145
  • Pages : 434 pages

Download or read book Invisible Women written by Caroline Criado Perez and published by Abrams. This book was released on 2019-03-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.