Download or read book Tipping the Culture How engaging Millennials will change things written by Patricia Martin and published by LitLamp Communications. This book was released on 2010-12-07 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia Martin reveals how some of the world's top brands are reaching Millennials in a digital culture. Distilled from interviews with executives from world-class companies such as Ford Motor, Red Bull and Google, Tipping the Culture is loaded with practical tips and pithy insights from marketers communicating across multiple platforms.
Download or read book In Defence of Theatre written by Kathleen Gallagher and published by University of Toronto Press. This book was released on 2016-01-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kathleen Gallagher and Barry Freeman bring together nineteen playwrights, actors, directors, scholars, and educators who discuss the role that theatre can and must play in professional, community, and educational venues."
Download or read book The Impact of Creative Arts on the Brand written by Nick Birch and published by GRIN Verlag. This book was released on 2014-03-04 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.2, Central Queensland University, course: Creative Arts Administration, language: English, abstract: The American Marketing Association (AMA) defines a brand as a ‘name, term, sign, symbol or design’ intended to identify and differentiate them from competitors (Lake, N/A). Walter Landor, one of the greats of the advertising industry, said “simply put, a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality" (Nelson, 2008). Bates (N/A) believes that the best definition is that a ‘brand is a collection of perceptions in the mind of the consumer’. This definition clearly distinguishes that a brand is very different from a product or service. A brand is intangible and exists in the mind of the consumer (Bates, N/A). Social media has turned the ways in which the brand interacts with the customer on its head. With close to 2 billion internet users worldwide, 126 million blogs, 12 billion videos viewed per month in the US alone, (Thomas, 2009), 2 billion tweets on Twitter per month and 500 million people on Facebook (Van Grove, 2010), the face of the consumer may remain essentially the same but the way in which they interact with brands has changed dramatically. It seems brands are now impacted by the creative arts, the ones more specifically known as social media sites, blogging and user-content creation leading to direct consumer participation in the modification of brand identity. The creative arts and technology have allowed the consumer to have their say heard by an audience, to rapidly share information and empowered brand-users to gain control over how a brand is perceived, their reputation, product quality control and even direction. Amidst the impact of these creative arts, brands now ignore their customers at their peril.
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Tipping the Culture written by Patricia Martin and published by LitLamp Communications. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audience Engagement and the Role of Arts Talk in the Digital Era written by L. Conner and published by Springer. This book was released on 2013-12-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thinking about the interpretive process, and, most importantly, provides ideas and insights into building audience-centered and audience-powered conversations about the arts.
Download or read book Managing Nonprofit Organizations written by Mary Tschirhart and published by John Wiley & Sons. This book was released on 2012-07-06 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: MANAGING NONPROFIT ORGANIZATIONS This essential resource offers an overall understanding of nonprofits based on both the academic literature and practitioner experience. It shows how to lead, manage, govern, and structure effective and ethical nonprofit organizations. Managing Nonprofit Organizations reveals what it takes to be entrepreneurial and collaborative, formulate successful strategies, assess performance, manage change, acquire resources, be a responsible financial steward, and design and implement solid marketing and communication plans. "Managing Nonprofit Organizations is the only introductory text on this subject that manages to do three critical things equally well: It's comprehensive, covering all the key topics leaders of NPOs need to know about; it's practical, providing lots of examples, case incidents, and experiential exercises that connect the content to the real world; and, best of all (and most unique compared to others), it's research-based, drawing on the latest and best empirical studies that look into what works and doesn't work in the world of nonprofit management." —Vic Murray, professor, School of Public Administration, University of Victoria "This book is a rarity—a text that can be used both as the focus for academic study and as a source of stimulating ideas for those practitioners who want to explore theories about management and how they can be applied so they can do a better job. Tschirhart and Bielefeld have explained all aspects of nonprofit management and leadership in a way that will stimulate as well as inform." —Richard Brewster, executive director, National Center on Nonprofit Enterprise, Virginia Tech University "Managing Nonprofit Organizations presents a comprehensive treatment of this important topic. The book satisfies the competencies and curriculum guidelines developed by NASPAA and by NACC and would be ideal for instruction. The book maintains its commitment to informing management and leadership throughout the nonprofit sector." —Jeffrey L. Brudney, Albert A. Levin Chair of Urban Studies and Public Service, Cleveland State University "This is an important book, written by two of the leading scholars in the nonprofit studies field. Nonprofit managers, board members, funders, educators, and others will find Managing Nonprofit Organizations extremely valuable." —Michael O' Neill, professor of nonprofit management, University of San Francisco "Here's the book that my students have been asking for—just the right mix of theory presentation, research findings, and practical suggestions to serve the thoughtful nonprofit management practitioner. It will inform, instruct, and ultimately, inspire." —Rikki Abzug, professor of management, Anisfield School of Business, Ramapo College
Download or read book What Millennials Want from Work How to Maximize Engagement in Today s Workforce written by Alec Levenson and published by McGraw-Hill Education. This book was released on 2016-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, in-depth look at Millennials to date—essential for managers, HR professionals, and global business leaders seeking to align long-term organizational goals with the realities of the new workforce Millennials have been burdened with a reputation as spoiled, lazy, and entitled, but the reality behind the stereotype is far richer and more complex. Who are Millennials and what do they really want? Based on fieldwork and survey data from global research on more than 25,000 Millennials and 29,000 older workers in 22 countries, this book paints a comprehensive, scientifically accurate picture of what really motivates Millennials around the world. Learn how to get the most from Millennials by: • Improving workplace flexibility—because Millennials don’t separate life and work • Providing adequate support and feedback—because Millennials like to learn and grow • Coaching, not micromanaging—because Millennials value autonomy • Designing competitive salary structures—because Millennials know what’s up • Providing opportunities to contribute to society—because Millennials care about doing good Millennials want a satisfying job that pays well, coworkers they like and trust, advancement opportunities, and the occasional pat on the back. Who doesn’t want those things? This essential book explains who Millennials really are, and offers practical advice to help those who manage, lead, and work with Millennials to improve teamwork, increase productivity, strengthen organizational culture, and build a robust talent pipeline. Jennifer J. Deal is a senior research scientist at the Center for Creative Leadership and an affiliated research scientist at the Center for Effective Organizations at the University of Southern California. Alec Levenson is a senior research scientist at the Center for Effective Organizations at the Marshall School of Business at the University of Southern California.
Download or read book Change Your Space Change Your Culture written by Rex Miller and published by John Wiley & Sons. This book was released on 2014-09-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest, easiest way to shift culture toward engagement and productivity Change Your Space, Change Your Culture is a guide to transforming business by rethinking the workplace. Written by a team of trail-blazing leaders, this book reveals the secrets of companies that discovered the power of culture and space. This insightful guide reveals what companies lose by viewing office space as something to manage or minimize. With practical tips and implementation details, the book helps the reader see that the workspace is, in fact, a crucial driver of productivity and morale. Change Your Space, Change Your Culture was born out of recent studies that expose truly outrageous "Oh, my God" realities: More than 70 percent of the workforce either hates their job or they are just going through the motions. Half of all office space is wasted. Those shattering facts exist because office space is generally regarded as "overhead" or "sunk cost." Most buildings today clearly communicate the low priority placed on people-friendly design. Poor workforce engagement is baked into the culture. This book provides guidance on turning this around, by rethinking and reshaping space to align with the way people work. Specifically, this book moves from the high-altitude view down to the details on how to: Discover the fastest, easiest and most cost-effective way to shift culture Add square footage by using space more effectively Boost employee engagement and vitality by the creative use of space Learn how space can become a powerful productivity tool We all know that design, space, and flow have a powerful effect on the human psyche. Our homes, museums, sports arenas, places of worship, and even airport terminals reveal that. Environment can inspire dread or enthusiasm, distraction or focus, collaboration or isolation. That's why the office must be designed to inspire the desired culture and workflow – if it's not properly designed, no program, training or rules will be effective over time. Change Your Space, Change Your Culture is the practical guide to office space, the foundation of an engaging culture.
Download or read book Engaging Millennials for Ethical Leadership written by Jessican McManus Warnell and published by Business Expert Press. This book was released on 2015-01-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[This book] brings broad perspective to the discussion of millennial at work. As organizational models continue to evolve, her analysis points to more robust, values-based talent development strategies that optimize engagement and performance. This is essential reading for all who believe that unyielding integrity is the ultimate competitive advantage.”—Susan P. Peters, Senior Vice President, Human Resources, GE “In this book, McManus sheds highly focused and well-grounded light on this issue with respect to how to best prepare today’s emerging leaders to handle the ethical challenges they are likely to face at work It is a must read for educators, managers, coaches and trainers who face this emerging challenge.”—Edward J. Conlon, Sorin Society Professor of Management & Director, Notre Dame Deloitte Center for Ethical Leadership, Author of Getting It Right: Notre Dame on Leadership and Judgment in Business By 2020, half of America’s workforce will be millennials. In this era of transparency and accountability, explorations of effective organizations are inseparable from considerations of ethical leadership. Engaging Millennials for Ethical Leadership provides strategies for optimizing performance, drawing on emerging research and complemented with perspectives gleaned from students at a top-tier business school and from a diverse group of corporate executives.
Download or read book Ultimate Guide to Engaging Millennials written by Romy Antoine and published by . This book was released on 2018-09-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven Tips to Attract & Retain Your Top Talent
Download or read book The Millennial s Guide to Changing the World written by Alison Lea Sher and published by Simon and Schuster. This book was released on 2018-05-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide and blueprint to a purposeful millennial existence—and how we can make a difference. What does it mean to be a millennial in this chaotic world? Beyond Snapchat and Tinder, the consumerist culture we’ve inherited, and quarter-life crises, can a millennial aspire to more? Alison Lea Sher argues, yes, we can! Packing herself up in an RV, Sher embarks on a road trip in hopes of starting a conversation about what it means to grow up in America, post-Great Recession. Interviewing 150 of her millennial peers as they begin their adult lives—from kids heading straight to Wall Street after college to those sleeping on it—Sher asks: “Who are you; what should you do; and how can you step into your destiny as a stakeholder in society?” The Millennial’s Guide to Changing the World is a one-of-a-kind ethnographic study on the spotlighted millennial generation, as told by millennials—the largest generation in US history that is now transitioning from adolescence to adulthood. As millennials embark on a young adult quest during a frightening time, how can they enlist the idealism, values, and resistance politics they are so well-known for to discover a sense of self and purpose? Learn how to: “Adult”—and not in the way society defines it Ride the technology revolution, instead of letting it ride you Be ethical, inclusive, and sex-positive in your relationships Resist the corporate oligarchy we live in Recognize privilege, embrace diversity, and fight for equality Save the earth, literally With intimate stories, ethnographic research, and practical tips, The Millennial’s Guide to Changing the World will inspire every young person, showing them how to optimize their coming-of-age potential in a world that desperately needs it.
Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Download or read book Change Your Space Change Your Culture written by Rex Miller and published by John Wiley & Sons. This book was released on 2014-08-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest, easiest way to shift culture toward engagement and productivity Change Your Space, Change Your Culture is a guide to transforming business by rethinking the workplace. Written by a team of trail-blazing leaders, this book reveals the secrets of companies that discovered the power of culture and space. This insightful guide reveals what companies lose by viewing office space as something to manage or minimize. With practical tips and implementation details, the book helps the reader see that the workspace is, in fact, a crucial driver of productivity and morale. Change Your Space, Change Your Culture was born out of recent studies that expose truly outrageous "Oh, my God" realities: More than 70 percent of the workforce either hates their job or they are just going through the motions. Half of all office space is wasted. Those shattering facts exist because office space is generally regarded as "overhead" or "sunk cost." Most buildings today clearly communicate the low priority placed on people-friendly design. Poor workforce engagement is baked into the culture. This book provides guidance on turning this around, by rethinking and reshaping space to align with the way people work. Specifically, this book moves from the high-altitude view down to the details on how to: Discover the fastest, easiest and most cost-effective way to shift culture Add square footage by using space more effectively Boost employee engagement and vitality by the creative use of space Learn how space can become a powerful productivity tool We all know that design, space, and flow have a powerful effect on the human psyche. Our homes, museums, sports arenas, places of worship, and even airport terminals reveal that. Environment can inspire dread or enthusiasm, distraction or focus, collaboration or isolation. That's why the office must be designed to inspire the desired culture and workflow – if it's not properly designed, no program, training or rules will be effective over time. Change Your Space, Change Your Culture is the practical guide to office space, the foundation of an engaging culture.
Download or read book Fit Matters written by Moe Carrick and published by Maven House. This book was released on 2017-08-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can individuals discover a job that really matches their needs? A job that provides meaning to their lives? Fit Matters shows them how – it’s a practical guide for employees at any career stage to help them find the job they’ll love. Research shows that only 30 percent of Americans, and an even lower percentage of employees around the world, strongly agree that they have a chance to bring their best selves to work. In addition, employees are increasingly seeking jobs that feed their spirits, their minds, and their hearts (they need more than just good pay and benefits). They realize that work fit is crucial if they’re to perform at their best and help their organizations reach their goals. Fit, as it happens, matters. Fit Matters is both thought-provoking and practical, with tools and exercises designed to help readers evaluate the fit between their needs and the culture of their current or prospective employer, assess and articulate what they really need to thrive at work, and develop options if they find themselves in a company or job where they are misfit. Readers will learn that self-knowledge, combined with an understanding of six elements of work fit, will help them make career decisions that will lead to better job satisfaction and improved performance – a win-win for both employee and employer. They’ll learn: Why work fit matters to them and their organizations How to master the six essential elements of fit How to assess themselves to better understand their work needs How to recognize whether their fit is as good as it should be How to evaluate their options, including flexing to fit or finding new work Fit Matters is the perfect complement to some of the bestselling titles offering career advice – it’s the only book to address the importance of “fit” between employees and organizations. No other book provides a systematic, practical framework for readers to assess and improve their happiness at work. Coupled with unique primary research, real-world examples drawn from firsthand interviews, and a number of useful tools and exercises, the book is a highly readable, accessible guide that employees and job seekers can use to find work settings they’ll love and to thrive at work over the entire course of their careers.
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Download or read book Mastering Turbulence written by Joseph McCann and published by John Wiley & Sons. This book was released on 2012-07-10 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential capabilities organizations need to master turbulent change Rapid and disruptive change threatens the adaptive capacity of organizations, along with the individuals and teams leading them. Based upon over a decade of global research and consulting, Joseph E. McCann and John W. Selsky outline five capabilities highly agile and resilient systems must possess. They must be: Purposeful, Aware, Action-Oriented, Resourceful, and Networked. In addition the authors illustrate how these capabilities can be assessed across four levels—individuals, teams, organizations, and their business ecosystems. The goal is to develop these capabilities in tandem so that the individual, team, organization and ecosystem have High AR—not just greater agility or resiliency, but both high agility and high resiliency. The authors outline balanced development strategies for creating High AR that can be used to master turbulent environments for competitive advantage and sustained performance Includes cutting-edge concepts and examples that take readers from the latest advances in neuro-science and executive wellness to global supply chains and innovation strategy Contains illustrative examples and vignettes from leading organizations including Mayo Clinic, Microsoft, Starbucks, Southwest Airlines, TECO Energy, Shell Oil, Walmart, and others Most important, McCann, and Selsky deliver a unique and practical perspective that helps organization leaders make sense of the dynamic world in which they operate.
