Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Download or read book Elway written by Jason Cole and published by Hachette Books. This book was released on 2020-09-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unauthorized biography of John Elway, Hall of Fame Quarterback, two-time Super Bowl Champion, now President of Football Operations and General Manager of the Denver Broncos. John Elway's historic moments are known by two-word phrases. He was at the center of the wildest play in college football history, simply known as "The Play." Before he signed a pro contract, there was "The Trade." His NFL career included "The Drive" and "The Fumble," and, of course, "The Helicopter," one of the most iconic highlights in Super Bowl lore. There are so many memorable comeback victories and heroic plays that people have to make lists rather than consider Elway in the context of any singular event. Yet Elway's story is filled with one challenge after another. At Stanford, he never played in a Bowl game. He was ripped for being petulant after refusing to sign with the Baltimore Colts when he was drafted No. 1 overall, and later for his failure to get along with coach Dan Reeves. Over the first 10 years of his career, Elway led Denver to three Super Bowls, but lost in progressively worse fashion each time. Finally, after fifteen years of perseverance, Elway led the Broncos to back-to-back championships, including the biggest upset in Super Bowl history. Elway won the MVP award in his final Super Bowl and then walked away from the game. Within four years, Elway's father and twin sister both died, and he went through a difficult divorce. Reeling in his post-retirement, he returned to football . . . at the bottom, running the Colorado Crush of the Arena Football League. He waited more than a decade to return to his beloved Broncos. While many people doubted him initially, Elway navigated the Broncos through massive changes and to victory in Super Bowl 50, making Elway the rare Hall of Famer to win a title both on and off the field. Elway has put his passion for competition on display in a way that only a handful of other NFL greats have ever done, and Elway is the most complete look at one of the most accomplished legends in the history of American sports.

Download or read book The Man I Never Met written by Adam Schefter and published by Macmillan + ORM. This book was released on 2018-09-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful true story of loss and hope by one of the biggest names in sports media, Adam Schefter's The Man I Never Met. On September 11, 2001, Joe Maio went to work in the north tower of the World Trade Center. He never returned, leaving behind a wife, Sharri, and 15-month old son, Devon. Five years later, Sharri remarried, and Devon welcomed a new dad into his life. For thousands, the whole country really, 9/11 is a day of grief. For Adam and Sharri Maio Schefter and their family it’s not just a day of grief, but also hope. This is a story of 9/11, but it’s also the story of 9/12 and all the days after. Life moved on. Pieces were picked up. New dreams were dreamed. The Schefters are the embodiment of that. The Man I Never Met will give voice to all those who have chosen to keep living. It’s gratifying and beautiful. But also messy and hard. Like most families. Except that one day every year history comes roaring back. How do you embrace that? How do you honor that? This book is also a peek at Adam Schefter ("Schefty"), the man behind the headlines and injury reports; a real person who has a real family. It will follow in the path of other ESPN books by Tom Rinaldi and the late Stuart Scott – books that have transcended sport to examine the raw emotion of life.

Download or read book Playing for Pizza written by John Grisham and published by Anchor. This book was released on 2010-03-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • After providing what is arguably the worst single performance in the history of the NFL, third-string quarterback Rick Dockery becomes a national laughingstock. Cut by the Cleveland Browns, and shunned by every other team, Rick insists that his agent find a team that does need him. Against enormous odds, Rick lands a job—as the starting quarterback for the Mighty Panthers ... of Parma, Italy. The Parma Panthers desperately want a former NFL player—any former NFL player—at their helm. And now they’ve got Rick, who knows nothing about Parma (not even where it is) and doesn’t speak a word of Italian. To say that Italy—the land of fine wines, extremely small cars, and football americano—holds a few surprises for Rick Dockery would be something of an understatement. Don’t miss John Grisham’s new book, THE EXCHANGE: AFTER THE FIRM!

Download or read book Let the World See You written by Sam Acho and published by Thomas Nelson. This book was released on 2020-10-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.

Download or read book Instant Replay written by Jerry Kramer and published by Anchor. This book was released on 2008-11-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.

Download or read book Tuesday Morning Quarterback written by Gregg Easterbrook and published by Universe Publishing(NY). This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.

Download or read book Born to Run written by Christopher McDougall and published by Profile Books. This book was released on 2010-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.

Download or read book The Elusive Fan Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Download or read book InSideOut Coaching written by Joe Ehrmann and published by Simon and Schuster. This book was released on 2011-08-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspirational yet practical book, the man Parade called “the most important coach in America,” subject of the national bestseller Season of Life, Joe Ehrmann, describes his coaching philosophy and explains how sports can transform lives at every level of play, from the earliest years to professional sports. Coaches have a tremendous platform, says Joe Ehrmann, a former Syracuse University All-American and NFL star. Perhaps second only to parents, coaches can impact young people as no one else can. But most coaches fail to do the teaching, mentoring, even life-saving intervention that their platform provides. Too many are transactional coaches; they focus solely on winning and meeting their personal needs. Some coaches, however, use their platform. They teach the Xs and Os, but also teach the Ys of life. They help young people grow into responsible adults; they leave a lasting legacy. These are the transformational coaches. These coaches change lives, and they also change society by helping to develop healthy men and women. InSideOut Coaching explains how to become a transformational coach. Coaches first have to “go inside” and articulate their reasons for coaching. Only those who have taken the InSideOut journey can become transformational. Joe Ehrmann provides examples of coaches in his life who took this journey and taught him how to find something bigger than himself in sports.He describes his own InSideOut experience, starting with the death of his beloved brother, which helped him understand how sports could transcend the playing field. He gives coaches the information and the tools they need to become transformational. Joe Ehrmann has taken his message about the extraordinary power of sports all over the country. It has been warmly endorsed by NFL head coaches, athletic directors at major universities, high school head coaches, even business groups and community organizations. Now any parent-coach or school or community coach can read Ehrmann’s message and learn how to make sports a life-changing experience.

Download or read book Sports Law written by Patrick K. Thornton and published by Jones & Bartlett Learning. This book was released on 2010-09-15 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of sports has become a multi-million dollar industry with legalities in sports leading the way. Sports Law looks at major court cases, statutes, and regulations that explore a variety of legal issues in the sports industry. The early chapters provide an overview of sports law in general terms and explore its impact on race, politics, r

Download or read book The Nature Fix Why Nature Makes Us Happier Healthier and More Creative written by Florence Williams and published by W. W. Norton & Company. This book was released on 2017-02-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Highly informative and remarkably entertaining." —Elle From forest trails in Korea, to islands in Finland, to eucalyptus groves in California, Florence Williams investigates the science behind nature’s positive effects on the brain. Delving into brand-new research, she uncovers the powers of the natural world to improve health, promote reflection and innovation, and strengthen our relationships. As our modern lives shift dramatically indoors, these ideas—and the answers they yield—are more urgent than ever.

Download or read book Essentials of Amateur Sports Law written by Glenn M. Wong and published by Praeger. This book was released on 1994-07-30 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thoroughly revised Second Edition, Glenn Wong updates and adds to his already highly successful First Editon. He addresses the significant changes that have come about in amateur sports law and administrative practice over the last several years. These changes impact amateur athletic associations; athletes' rights; administrative procedures; and the liability of sponsoring organizations. Issues of special topicality and importance, including women's sports, drug testing, and the issues involved in the change of status to professional, are closely examined. Amateur sports have expanded rapidly, as have legal issues and ramifications concerning them. Wong's careful, detailed, and clear exposition and analysis both organizes and clarifies fundamental principles affecting athletes, associations, and management in the category of amateur sports. This is an indispensable text, resource and guide.

Download or read book Mission Possible written by Tim Tebow and published by WaterBrook. This book was released on 2022-03-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The New York Times bestselling author and athlete encourages you that it’s possible to find your God-given mission and create a bolder, brighter, more fulfilling life. “When you take this journey through these pages with Tim, one thing is clear: you’re going to discover purpose wherever you are and leave an impact wherever you go.”—Thomas Rhett Akins Tim Tebow believes that the secret to a truly meaningful life is not more comfort or ease, but recognizing the clear, unique mission that God has set before you. Having a focused sense of your personal, God-given significance will bring you a lasting sense of purpose. That’s why Mission Possible will help you: • Identify your priorities • Align your responsibilities • Elevate convictions over emotions • Make decisive, wise, and impactful choices • Fuel your drive and passion • Set your sights on eternity Let this book ignite a new spark in your life. Wherever you are, whatever your work, you can find God’s purpose for your life. Accomplish the mission that you have already been called to and equipped for. It’s never too early and it's never too late to start living a mission possible life. Find your mission, pursue your purpose, and go create a life that counts.

Download or read book Mental Performance Mastery written by Brian Cain and published by . This book was released on 2018-12-23 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mental Performance Mastery is a story book about Mastering The Mental Game and Winning in Life. #1 best-selling author Brian Cain is at his best with this inspirational fiction story.Matthew Simonds is a well-respected and highly sought-after business consultant who has reached a pivotal crossroads in his life. Spending 280 days a year on the road is taking its toll on his health and on the relationship with his wife and kids. He's on his way home from consulting in Detroit to celebrate Thanksgiving and his wife's birthday with the family when his travel plans get interrupted unexpectedly and put him into a tailspin of negativity, doubt and frustration with his life.Coach Kenny, a former Olympic athlete and current Mental Performance Mastery (MPM) Certified Coach, happens to be sitting next to Matthew Simonds on the plane and invites him to get his mind right, to get a checkup from the neck up, stop feeling sorry for himself, and start living a life by design by following his system for optimal living called The 10 Pillars of Mental Performance Mastery.Coach Kenny and Matthew Simonds take you on a journey into the soul of a man, the challenges that we all face and the system of success that has helped create champions in sports, business and life.Mental Performance Mastery is the system that has helped Coach Kenny and will serve Matthew Simonds in his pursuit of becoming more so that he can give more.It's the same system that will serve you in your pursuit of becoming the best you that you've ever been so you can start living the optimal life that you envision and win more every day"Mental Performance Mastery is a great story for anyone who aspires to be a peak performer."Sean HaggertyMPM Certified CoachFormer US Navy SEAL & US Navy SEAL Instructor CEO, Protector Brewery"Mental Performance Mastery is a must read for anyone who is working to be their best. The strategies found in this book are many of the same ones that were a part of my journey in a 19-year Major League Baseball career."Raúl Ibañez19-Year Major League Baseball Career300] Home Runs, 2009 MLB All-Star"For the past two days, Brian Cain's Mental Performance Mastery was my best friend. I didn't go anywhere without it. I didn't want it to end! Lots of great ideas, quotes and insights. One of the most 'fun' books I have ever read... and it has a surprise ending! Great job, Brian!"Dr. Rob GilbertCreator of the Success Hotline - (973) 743-4690"A must read for professional athletes or anyone at the top of their profession."Tom MurphyProfessional MMA Fighter"Engaging from start to finish!"Clint HurdleManager, Pittsburgh Pirates"Make no mistake about it, this book is about you. Mental Performance Mastery will speak directly to you no matter what industry you're in. The central character is merely the vehicle to deliver Brian Cain's powerful message to each and every one of us. Do yourself a favor. Don't just read this book - absorb it and own it."John BrubakerMPM Certified CoachAward-Winning Author, Speaker and Coach"Point blank one of the best books I've ever read. Where was this when I was playing?"Eric ByrnesMPM Certified CoachAnalyst, The MLB Network10-Year MLB CareerWorld-Class Ultra-Endurance Athlete"One of the most informational and inspirational books I have ever read. I love it."Lyndsey Fry"Mental Performance Mastery is a staple in our locker room. All of our players will read this book every year. Cain and his system of Mental Performance Mastery are an integral part of our program and are at the core of how we prepare our team mentally to give them the best chance for success as people, students and players."Cliff Godwin"Mental Performance Mastery is book that I will share with my team and staff every year. It's a great reminder of the fundamentals it takes to Win Every Day."Steve Wojciechowski