Download or read book TIDE OF ADVERTISING AND MARKETING APRIL 1 1941 written by and published by . This book was released on 1941 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book TIDE OF ADVERTISING AND MARKETING written by and published by . This book was released on 1939 with total page 1368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1943 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tide News Magazine of Advertising and Marketing written by and published by . This book was released on 1941 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1939 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tide written by and published by . This book was released on 1949 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Holiday Makers written by Richard K. Popp and published by LSU Press. This book was released on 2012-05-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.

Download or read book Pacific Crucible War at Sea in the Pacific 1941 1942 Vol 1 The Pacific War Trilogy written by Ian W. Toll and published by W. W. Norton & Company. This book was released on 2011-11-14 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Northern California Book Award for Nonfiction "Both a serious work of history…and a marvelously readable dramatic narrative." —San Francisco Chronicle On the first Sunday in December 1941, an armada of Japanese warplanes appeared suddenly over Pearl Harbor, Hawaii, and devastated the U.S. Pacific Fleet. Six months later, in a sea fight north of the tiny atoll of Midway, four Japanese aircraft carriers were sent into the abyss, a blow that destroyed the offensive power of their fleet. Pacific Crucible—through a dramatic narrative relying predominantly on primary sources and eyewitness accounts of heroism and sacrifice from both navies—tells the epic tale of these first searing months of the Pacific war, when the U.S. Navy shook off the worst defeat in American military history to seize the strategic initiative.

Download or read book Tide The Newsmagazine Of Adventure Marketing And Public Relations written by and published by . This book was released on 1949 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Annalist written by and published by . This book was released on 1921 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tide The Newsmagazine For Advertising Executives written by and published by . This book was released on 1951 with total page 1576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library 1911 1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Propaganda Communication and Public Opinion written by Bruce Lannes Smith and published by Princeton University Press. This book was released on 2015-12-08 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most comprehensive bibliography yet published in the public opinion field." —Journalism Quarterly. Besides a selection of the most significant titles from earlier years, this book contains a comprehensive listing of books, pamphlets, and articles which appeared between 1934 and 1943. Originally published in 1946. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.

Download or read book Food is Love written by Katherine J. Parkin and published by University of Pennsylvania Press. This book was released on 2006 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--Library Journal

Download or read book TIDE NEWSMAGAZINE OF SALES AND ADVERTISING JANUARY 4TH 1952 written by and published by . This book was released on 1952 with total page 1540 pages. Available in PDF, EPUB and Kindle. Book excerpt: