Download or read book Ticket Pricing within the German Bundesliga written by Sanja Beck and published by GRIN Verlag. This book was released on 2017-11-28 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Investment and Finance, grade: 1,7, Pforzheim University, language: English, abstract: This work aims to assess whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future. In Chapter 2, the reader will get an introduction to the German Bundesliga. The economic development of the German Bundesliga is presented and the current pricing system within the German Bundesliga will be analysed. At this point, the reader will be introduced into the different forms of price discrimination applied by the football clubs. Subsequently, the reader will be introduced to German football culture and, finally, ticket prices in connection with fan acceptance are pointed out. In Chapter 3, Revenue Management, better known in sports context as dynamic pricing, will be introduced as future ticket pricing strategy. The reader will get basic information about Revenue Management, its field of application as well as the general conditions for its successful application. Then, the opportunities and threats of dynamic pricing for football clubs with both high and low capacity utilisation will be analysed. Additionally, a numerical example concerning a possible revenue maximisation through dynamic pricing for Bayern Munich will be presented. The conclusion to chapter 4 will give an answer to the question of whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future as well as some recommendations for future research.

Download or read book Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs written by Alexander Rings and published by GRIN Verlag. This book was released on 2016-09-21 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, Cologne Business School Köln, course: Preispolitik, language: English, abstract: For hundreds of years people have been highly affine to any kind of sports. Thousands of people regularly watch sports events online and offline and in society the topic of a team‟s or an individual‟s performance is always passionately discussed. Taking a look at Europe the most popular sport is football. Mughai (2016, p. 13) elaborates that football – or sometimes called soccer to avoid interchanging with American football – is globally ranked first in terms of popularity. Supporters that are very passionate about their team are visiting the huge football stadiums week by week. As the capacity of a stadium is limited sometimes fans are even purchasing their entrance tickets weeks or months ahead of the event itself. Especially the German Bundesliga has been facing an enormous interest growth within the last years resulting in an average of 42.609 visitors per match day making the league the most visited one in Europe. (DFL, 2015, p. 22f) Similar to the ever-growing popularity of sports, the costs are rising. This is caused by mounting player salaries, increased transfer fees and other operational expenses. (Drayer, Lee & Shapiro, 2012, p. 184; Breuer & Kemper, 2015, p. 142) Sport clubs therefore need to steadily open up and augment their sources of revenue: match day revenues, advertising, broadcasting, transfer fees and merchandising. (DFL, 2015, p. 26f) Some of these revenue streams can be actively influenced by the Bundesliga clubs whilst others are hard to affect. One of the determinants that can be modified is ticket pricing. The objective of this Master Thesis is to explain the prevailing pricing strategy in the German Bundesliga and to present innovative, value-based pricing approaches which can be tested. Creating an understanding of the fans‟ willingness to pay and factors having impact on the purchase decision making process, a gap in research is supposed to be filled. In this Master Thesis the author aims to find sufficient, relevant, reliable and empirically proven answers to the following research questions: 1) Why have innovative value-based pricing strategies like dynamic pricing not yet been implemented in the German Bundesliga? 2) To what extant are fans willing to pay different prices depending on dynamic factors? 3) What determinants need to be taken care of when changing the prevailing pricing strategies of Bundesliga clubs?

Download or read book Ticket Pricing Within the German Bundesliga written by Sanja Beck and published by Grin Publishing. This book was released on 2017-12-29 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Investment and Finance, grade: 1,7, Pforzheim University, language: English, abstract: This work aims to assess whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future. In Chapter 2, the reader will get an introduction to the German Bundesliga. The economic development of the German Bundesliga is presented and the current pricing system within the German Bundesliga will be analysed. At this point, the reader will be introduced into the different forms of price discrimination applied by the football clubs. Subsequently, the reader will be introduced to German football culture and, finally, ticket prices in connection with fan acceptance are pointed out. In Chapter 3, Revenue Management, better known in sports context as dynamic pricing, will be introduced as future ticket pricing strategy. The reader will get basic information about Revenue Management, its field of application as well as the general conditions for its successful application. Then, the opportunities and threats of dynamic pricing for football clubs with both high and low capacity utilisation will be analysed. Additionally, a numerical example concerning a possible revenue maximisation through dynamic pricing for Bayern Munich will be presented. The conclusion to chapter 4 will give an answer to the question of whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future as well as some recommendations for future research.

Download or read book Sport in a Changing World written by Howard Nixon II and published by Routledge. This book was released on 2015-07-24 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how the dynamic interplay of a powerful "golden triangle" of sports, media, and business interests with social, cultural, economic, and political forces shapes sport in a changing world. This edition is a condensed and updated version of the first edition, with an emphasis on current social issues in sport. It also has more global content. The golden triangle concept is more developed and applied more extensively. Other key themes of the first edition—power, status, and inequality—are also more developed. New "Stop and Think Questions" have been added to challenge students to think about the meaning of what they have read. The book is now divided into five sections. The new sections highlight sociology and the sociology of sport; inequality and diversity; globalization and social deviance; major social contexts of sport, including the high school, college, and professional levels; and power, political economy, and global sports.

Download or read book Jewish Art in Nazi Germany written by Dana Smith and published by Routledge. This book was released on 2022-03-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a social and cultural history of Jewish art in Nazi Germany, with a focus on the Jewish artists, art critics, and audiences in Nazi Bavaria. From the time of its conceptualization in the autumn of 1933 until its final curtain call in November 1938, the Jewish Cultural League in Bavaria sustained three departments: music, visual arts, and adult education. The Bavarian example steps outside the highly professional cultural milieu of Jewish Berlin, and instead looks at relatively unknown efforts of Bavarian Jewish artists as they used art to define what it now meant, to them, to be Jewish under Nazism. Insightful and engaging, this book is ideal for advanced undergraduate students, graduate students, and scholars interested in social and cultural histories of Jews in Germany.

Download or read book Sports Marketing written by Larry DeGaris and published by Routledge. This book was released on 2015-02-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

Download or read book Football in Neo Liberal Times written by Peter Kennedy and published by Routledge. This book was released on 2016-02-05 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an original Marxist critique of the European football business. It argues that the Marxist account of the difference between profits and surplus value is crucial to an understanding of the fluid and contradictory nature of the commodification of football. Section one analyses the nature of modern professional football and section two highlights attempts, via government agency and football clubs, to corral fans into ever greater identification with business logic aimed at breaking traditional social relations. Section three draws on a number of cases studies across Europe, to analyse how some fans are attempting to mount a counter ideological response to the assault of neo-liberalism on the game.

Download or read book Football governance written by Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee and published by The Stationery Office. This book was released on 2011-07-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Additional written evidence is contained in Volume 3, available on the Committee website at www.parliament.uk/cmscom

Download or read book The SAGE Handbook of Sports Economics written by Paul Downward and published by SAGE. This book was released on 2019-08-26 with total page 1077 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy PART II: Amateur Sports Participation, Supply and Impact PART III: Professional Team Sports PART IV: Professional Sports Leagues PART V: Sports Events and their Impacts PART VI: Individual Sports PART VII: Future Research

Download or read book The Soccer Book written by DK and published by Penguin. This book was released on 2023-07-18 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to bend it like Beckham or dribble like Ronaldinho, The Soccer Book is the ultimate visual guide to soccer skills, rules, tactics, and coaching, illustrating every aspect of every variant of the sport more clearly, and in more detail, than any other book has done before.

Download or read book DEMOCRACY written by Joss Sheldon and published by Rebel Books. This book was released on 2020-08-20 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: THEY SAY WE LIVE IN A DEMOCRACY. WE ARE FREE AND WE SHOULD BE GRATEFUL. But just how "Free" are we? How democratic are our so-called "Democracies"? Is it enough to simply elect our leaders and sit back, helpless, as they rule over us like dictators? What good is selecting our politicians, if we cannot control our media, police or soldiers? If we must blindly follow our teachers' and bosses' commands, whilst at school and in the workplace, is it not a little naïve to believe that we are the masters of our own destinies? And if our resources are controlled by a tiny cabal of plutocrats, bankers and corporations; can we honestly say that our economies are being run for us? Could things not be a little bit more, well, democratic? Indeed they can! “Democracy: A User's Guide” shows us how... Within the pages of this story-filled book, we shall visit Summerhill, a democratic school in the east of England, before stopping off in Brazil to check out Semco, where workplace democracy is the name of the game. We will travel to Rojava, to explore life in a democratic army, and head to Spain, to see why Podemos is giving liquid democracy a go. We shall travel back in time, to see democracy at work in hunter-gatherer societies, tribal confederacies, the guilds and on the commons. We will consider the case for participatory budgeting, deliberative democracy, collaborative hiring, community currencies, peer-to-peer lending, and much much more. The message is clear and concise: Democracy does not have to be a pipe dream. We have all the tools we need to rule ourselves. Get your copy of Joss Sheldon's masterpiece today...

Download or read book The English Premier League written by Richard Elliott and published by Taylor & Francis. This book was released on 2017-06-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English Premier League (EPL) is one of the world’s most valuable and high-profile sports leagues, with millions of fans around the globe. The 2016/17 season marked the 25th anniversary of the EPL, providing a unique opportunity to reflect on how it has contributed, both positively and negatively, to key developments in football – and in sport and culture more broadly – at local, national and global levels. Drawing on central themes in the social scientific study of sport, such as globalisation, celebrity, fandom, commercialisation, gender, sexuality and race, this book is the first to assess the historical development and current significance of the EPL. With original contributions from several of the world’s leading football scholars, it provides in-depth case studies of the multifaceted role of the EPL in the contemporary world of sport, as well as offering thought-provoking predications for the future challenges that it will face. The English Premier League: A Socio-Cultural Analysis is a fascinating read for any sport studies student or scholar with a particular interest in football and the sociology of sport.

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Download or read book Outcome Uncertainty in Sporting Events written by Plácido Rodríguez and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines competitive balance and outcome uncertainty from multiple perspectives. Chapters address the topic in different sports in a range of countries, to help to understand its significance. It provides readers with important new insights into previously unexplored dimensions as well as a rich context for better understanding why fans, teams, and leagues value competitive balance. The book challenges readers to think about the topic in a broad and rigorous way, and in some cases to question widely held beliefs about how outcome uncertainty motivates competitive balance, and how sports fans actually view competitive balance.

Download or read book Governance and Competition in Professional Sports Leagues written by Plácido Rodríguez and published by Universidad de Oviedo. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the result of the II Congress of Sports Economics (Gijón, Spain, May 3-5, 2007) devoted to League Governance and Competition. It is organized in three different parts. The first one deals with governance in leagues and in professional sports in general. The second part analyses the consequences of different changes in the competition system at the European level. The third part has an institutional approach and different cases of governance in football leagues around the world are analysed.

Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat and published by Routledge. This book was released on 2017-03-27 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Download or read book How to Fix Modern Football written by Chris Sutton and published by Monoray. This book was released on 2020-07-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A manifesto to cure modern football's cornucopia of ills." - i paper Shortlisted for Sports Entertainment Book of the Year in the Telegraph Sports Book Awards 2021 "As a player and pundit I've seen and experienced plenty of the good, the bad and the ugly. And let's get face facts - there is still plenty of the bad and ugly. Our game can be so much better, and in this book I'll tell you just how." In his trademark tell-it-like-it-is style, Chris sets his sights on 25 aspects of the modern game that need fixing. From ridiculous rules and feckless agents to dreaded VAR and abusive fans, no subject is out of bounds. Discover which managers Sutton slams for giving bland post-match interviews, which clubs are fleecing their fans and why he believes Messi and Ronaldo aren't as good as Best and Maradona. In You're Better Than That! Sutton also reveals who has bagged a spot in his top 10 lists - from the best-value players and most entertaining teams, to the most underrated players and best FA Cup moments. A former top-level pro player with a 16-year, trophy-laden career behind him, Chris knows the game from the inside out. Now observing from the commentator's perch, his perspective is shot through with experience, passion and occasionally a little anger. Sutton is a man on a mission, determined to get under the skin of the game he loves and to call out exactly what's going wrong.