Download or read book Thriving Latina Entrepreneurs in America written by Maria de Lourdes Sobrino and published by Academic Learning Company LLC. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thriving Latina Entrepreneurs in America answers a question the author frequently encounters, "How did you take the determination to leave your family and your country to start a business in a foreign land and became successful?" This book is an inspiration and guide for everyone, especially for women of various ethnic backgrounds in different industry segments, who are entrepreneurs or plan to have a business one day. The author shares her story of more than thirty years as a Latina entrepreneur. Sobrino interviews other successful Latinas who share their experiences in finding a particular niche industry, establishing their businesses, and contributing to the economy and development of our country. Thriving Latina Entrepreneurs in America is a book that encourages the reader to succeed and make a difference.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Advancing U S Latino Entrepreneurship written by Marlene Orozco and published by Purdue University Press. This book was released on 2020-04-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets. This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos—especially Mexican Americans—is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.
Download or read book Hispanic Latino Entrepreneurship written by J. Mark Munoz and published by Business Expert Press. This book was released on 2014-12-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hispanic-Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic-Latinos currently represent about 16% of the population. Hispanic-Latinos engage in a diversity of jobs that help keep the American economic engine running. The practice of entrepreneurship has been on the rise with over 2.3 million business in the United States categorized as Hispanic-owned, generating over $345 billion in sales. This book examines the entrepreneurial mindset of Hispanic-Latinos in the United States. With limited literature on the subject, the authors created a pioneering book that captures the viewpoints of real-life Hispanic-Latino entrepreneurs. Using a 15-item questionnaire, the authors obtained information on entrepreneurial intent, goals, and business strategies utilized. This book highlights real world business experiences, inlcuding challenges relating to entrepreneurial pursuits, and the importance of hardwork, discipline, and a positive mindset in the success of an enterprise.
Download or read book Millionaire by 28 written by Todd Babbitt and published by Academic Learning Company LLC. This book was released on 2008 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todd Babbitt reached his goal of being a millionaire while still in his 20s. How he did it, how he became wealthy, is no mystery. In Millionaire by 28, Todd shares his formula for wealth-building. All it takes, Todd says, is a concentrated desire to achieve wealth, a burning, red-hot intensity to make it happen, the courage to be committed and deciding to be passionate about it. "My persistence was the difference between success and failure," he adds. Book jacket.
Download or read book Pain Killer Marketing written by Chris Stiehl and published by Academic Learning Company LLC. This book was released on 2008 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.
Download or read book From Lifeguard to Sun King written by Robert Bell and published by Academic Learning Company LLC. This book was released on 2008 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Lifeguard to Sun King is a compelling account of the life of Robert Bell, the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs.
Download or read book Reality Sells written by Andrew Corbus and published by Academic Learning Company LLC. This book was released on 2007 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for those who have ever found it a challenge to maintain a consistent, effective advertising program. The Sells system can help readers navigate their way to authenticity in the customer experience.
Download or read book First 100 Days of Selling written by Jim Ryerson and published by Academic Learning Company LLC. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: First 100 Days of Selling is a comprehensive look at how sales professionals build their business day by day. This guide consists of 100 time-honored ideas to achieve sales success and is written in a step-by-step formula that can be implemented and measured. The book is written for both salespeople that are new to the selling profession and experienced sales professionals who sish to achive new levels of sales performance. The book is written for sales mangers who wish to have a measurable approach to helping their salespeople come up to speed faster than the normal routine. The concepts in the book will help the sales professional capitalize on the new reality of potential customers who will not answer the phone, return their calls, and agree to an appointment or listen to their value proposition. Readers will learn the confidence -building techniques tha get returned calls, appointments, sales and ultimately referrals.
Download or read book Why Dogs Wag Their Tails written by Sherri McArdle and published by Academic Learning Company LLC. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Dogs Wag Their Tails merges the authors experience with their business-leader clients and their determination to help people rekindle joy at work through their love of dogs. The book weaves human leadership and dog stories around engaging themes in each chapter, followed by real tools for doing better in business and in life. In this book you can find lessons for lasting behavioral change that will lead to remarkable ways to live and work. You'll learn the skills you need to become an extraordinary leader at any level in your organization.
Download or read book It s Who Knows You written by Chien J. Wang and published by Academic Learning Company LLC. This book was released on 2008 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's Who Knows You shows how to turbo-charge your networking results. Learn how changing your mentality on networking can earn you more than friends. Chien's unique make them remember you philosophy flips the coin on traditional networking since success lies in your contacts' perception of the leads, connections and advice you can provide. The book is packed with strategies and tips for beginners as well as seasoned networking professionals. Learn how to sip a martini, build friends, and develop business opportunities all at the same time. Most networking books teach you how to meet people and keep in contact with them, Its Who Knows You, teaches you how to meet people and how make them keep in contact with you.
Download or read book Latin American Entrepreneurs written by Daniel Lederman and published by World Bank Publications. This book was released on 2014 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship -- manifested in the entry of new firms or products into new markets, or substantial improvements in technological capacity or process innovation by incumbent firms -- is widely considered to be an important ingredient for long term economic development. This report argues that entrepreneurship is also a source of employment generation, export growth, and resilience during economic downturns. Although the conventional wisdom suggests that Latin American and Caribbean countries underperform relative to China and other emerging markets in terms of its entrepreneurial dynamism, t.
Download or read book How Come No One Knows about Us written by Robert Deigh and published by Academic Learning Company LLC. This book was released on 2008 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.
Download or read book The Hispanic American Entrepreneur written by Beatrice Rodriguez Owsley and published by . This book was released on 1992 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Latinos and the Nation s Future written by Henry Cisneros and published by Arte Publico Press. This book was released on 2009-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latinos and the Nation's Future contains hard facts and well-grounded predictions about the role Latinos will and must play if the United States is to maintain its standing in the world. Included in this survey are assessments by the leading experts from various fields.
Download or read book Gendered Capital written by Sally Ann Davies-Netzley and published by Routledge. This book was released on 2013-12-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes an important contribution by comparing the experiences of white and Latina women who own and operate businesses in the U.S. economy. While accounting for the significance of gender, ethnicity, and social class, Davies-Netzley explores the various pathways that women take to becoming entrepreneurs and the economic, social, and cultural capital they use along the way.
Download or read book Latino Small Businesses and the American Dream written by Melvin Delgado and published by Columbia University Press. This book was released on 2011-10-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latino small businesses provide social, economic, and cultural comfort to their communities. They are also excellent facilitators of community capacity—a major component of effective social work practice. Social work practitioners have a vested interest in seeing such businesses grow, not only among Latinos but all communities of color. Reviewing the latest research on formal and informal economies within urban communities of color, Melvin Delgado lays out the demographic foundations for a richer collaboration between theory and practice. Delgado deploys numerous case studies to cement the link between indigenous small businesses and community well-being. Whether regulated or unregulated, these establishments hire from within and promote immigrant self-employment. Latino small businesses often provide jobs for those whose criminal and mental health backgrounds intimidate conventional businesses. Recently estimated to be the largest group of color running small businesses in the United States, Latino owners top two million, with the number expected to double within the next few years. Joining an understanding of these institutions with the kind of practice that enables their social and economic improvement, Delgado explains how to identify and mobilize the kinds of resources that best spur their development.
