Download or read book Three Essays on Marketing Interventions to Influence Consumer Judgments Choices and Behaviors written by Fei Gao and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essays on the Role of Power Distance Belief on Consumers Judgements and Choice Behaviors written by Hyejin Lee and published by . This book was released on 2020 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous cross-cultural research has primarily focused on the individualism-collectivism dimension to explain various facets of consumer behavior, even though power distance belief - the extent to which people accept and endorse hierarchy and inequality - was the first cultural dimension identified by Hofstede (1980). As Shavitt et al. (2006) note, cross-cultural researchers need to move beyond the individualism-collectivism dichotomy as there are limitations on the insights afforded by any single dimension. My dissertation research shows the critical role played by power distance belief in consumers' judgments and choices. In my first essay, I propose that consumers high (vs. low) in power distance belief are less price sensitive because they have a higher need for closure (NFC), which motivates them to seize and freeze on the current deal, and quickly arrive at the final purchase decision, rather than search for a better price. In my second essay, I examine the link between power distance belief and consumers' tendency to defer purchases. I propose that consumers high (vs. low) in power distance belief are less likely to defer purchases because they generally perceive greater constraints on their behavior, which increases a desire for compensatory consumption and reduces their purchase deferral tendency.My dissertation is expected to contribute to several different areas of literature. First, by examining the role of PDB, I bring a fresh perspective to the cross-cultural literature, which is dominated by the individualism-collectivism dimension. Second, my dissertation is one of the first to introduce PDB to the pricing literature and purchase deferral literature. Third, I show that the path from PDB to price sensitivity runs through a need for closure and that the path from PDB to purchase deferral runs through perceived constraints. Hence, my dissertation contributes to the need for closure and constraints literatures by identifying an antecedent (PDB) and a consequence of it (price sensitivity and purchase deferral), respectively.
Download or read book The Business of Choice written by Matthew Wilcox and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Download or read book Essays on Elongation Bias and Consumer Behavior written by Dongeun Kim (PhD) and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: I examine the psychological process of elongation bias (Essay 1) and its application to consumer behavior (Essay 2). Over three studies, Essay 1 tests two alternative explanations for the elongation bias (Studies 1 and 2) and subsequently demonstrates the elongation bias using real product package pictures (Study 3). I find that individuals compare the size of two objects by relying on their perception of differences in the objects' dimensions. However, the ease with which we compare the objects' dimensions influences the just-noticeable-difference threshold (JND), where JND is the extent to which individuals are able to notice subtle changes in said dimensions. Thus, in the typical elongation bias experiment, the change in height crosses a perceptual JND boundary that is noticed, though the corresponding change in width is not. I also identify that elongation bias occurs under a comparative-judgment condition rather than under a single-judgment condition, further supporting the idea of comparison and the role of JNDs in the production of this phenomenon. In Essay 2, across eight studies, I aim to examine whether the concept of more from the elongation bias can be generalized to various consumer-behavior domains. Specifically, I investigate the influence of elongation bias on consumer persuasion, the dilution effect, and the contagion effect. While prior elongation bias research has primarily focused on product size estimates from an elongated shape, I assess whether these perceptions can influence more distal variables. Regarding consumer persuasion, I find in Study 1 that the shape of a message affects attitude strength, particularly under low elaboration conditions. I also show that this effect occurs because the elongated shape affects word estimates that may themselves increase the individuals' belief that they had elaborated upon the messages, i.e., perceived elaboration. In Studies 2 and 3, I attempt to find direct evidence for how perceived elaboration increases attitude strength, however, the findings in Study 1 are not replicated. Also, as there were no supporting results for my investigation of the dilution effect, I decided to pursue the contagion effect. Regarding the contagion effect, I demonstrate in Study 1 that the shape of an object influences the likelihood of contagion. In more specific terms, I find that individuals perceive less contagion in an elongated shape due to the perceived larger area, whereas they perceive more contagion in a less-elongated shape due to the perceived smaller area. I further explore the contagion effect in the marketing-relevant contexts in Studies 2 and 3 and re-examine our findings in Study 4. However, these studies do not replicate the influence of elongation bias on the contagion effect. In this dissertation, I discuss why the elongation bias may not affect decision making in marketing-relevant contexts and suggest future directions for investigating these theories. I conclude that, because elongation bias is an effect that is already small, other perceptual signals that are prevalent in the marketing-relevant domains easily cancel out the effects of the elongation bias. In other words, elongation bias may easily influence a variable whose concept is similar to elongation bias (e.g., product size perception); however, when investigating the effect of elongation bias on more distal variables (e.g., attitude strength, perception of dilution/contagion) the more additional perceptual cues that are present, the more difficult it is to detect its effect. Accordingly, the application of elongation bias in the marketing context may be limited. With this in mind, I suggest identifying a more appropriate measurement and study design to investigate the marketing implications of elongation bias. In sum, our research contributes to consumer perception literature by developing an area-comparison model and by examining how a specific visual bias can subtly influence consumer behaviors.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book The Caring Motivation written by Ofra Mayseless and published by Oxford University Press. This book was released on 2016 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caring Motivation is a pioneering attempt to bring the diverse research on caring together and to examine caring as a motivation from a broad perspective that relies on these very diverse literatures. Author Ofra Mayseless underscores that we as a species have an innate, biologically driven and evolutionarily chosen, yet contextually sensitive, general motivation to care, tend, empower, and nurture.
Download or read book The Behaviour Change Wheel written by Susan Michie and published by . This book was released on 2014-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Download or read book Behavioural Public Policy written by Adam Oliver and published by Cambridge University Press. This book was released on 2013-10-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns.
Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
