Download or read book Three Essays on Pricing and Dynamic Control written by Hyun-soo Ahn and published by . This book was released on 2001 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Three Essays on the Distribution of Information Goods written by Jong-Woon Kim and published by . This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Download or read book Three Essays on Successive Vertical Oligopolies written by Joon Lim and published by . This book was released on 2005 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essays on Purchasing and Supply Management written by Daniel Kern and published by Springer Science & Business Media. This book was released on 2011-04-20 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Kern provides an answer on how to implement the theoretical concepts into day-to-day business of multinational corporations through the empirical validation of SCM models and in-depth casestudies. The four essays cover research on inter-firm collaboration, supply risk management, purchasing competences and research on measuring and benchmarking SCM efforts.
Download or read book Two Essays on Strategic Pricing written by Hong Yuan and published by . This book was released on 2005 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Three Essays on the Competition Between National Brand and Private Label Food Products written by Eidan Apelbaum and published by . This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Marketing written by M VIDHYA and published by MJP Publisher. This book was released on 2019-06-04 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTIONEVOLUTION OF MARKETING CONCEPTMODERN MARKETING CONCEPTMARKETING FUNCTIONSMARKETING MIXMARKETING ENVIRONMENTMARKETING RESEARCHCONSUMER BEHAVIOURMARKET SEGMENTATIONPRODUCTPRICINGCHANNELS OF DISTRIBUTIONPROMOTIONMARKETING OF CONSUMER GOODSMARKETING OF INDUSTRIAL GOODSMARKETING OF AGRICULTURAL GOODSMARKETING OF SERVICESRURAL MARKETINGRETAILINGE-MARKETINGMARKETING INFORMATION SYSTEMCUSTOMER RELATIONSHIP MANAGEMENTREVIEW QUESTIONSGLOSSARYREFERENCESINDEX
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Download or read book Three Essays on the Strategies of Mutual Funds written by Zhi Wang and published by . This book was released on 2004 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Online Growth Options for Retailers written by Matthias Schu and published by Springer. This book was released on 2017-05-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Download or read book A Twenty First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Download or read book Industry and Business in Japan written by Kazuo Sato and published by Routledge. This book was released on 2010-10-18 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyzes Japan’s industrial organization both from a historical perspective and by looking in details at specific industries such as iron, steel and the automotive industry. Big business, business groups and industrial policy are also discussed. The volume also provides a survey of the literature in Japanese which will help the reader in search of original sources.
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Download or read book Handbook on Business to Business Marketing written by Gary L. Lilien and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets. Published in conjunction with Penn StateÕs Institute for the Study of Business Markets, this extensive volume will expand research and teaching in business-to-business marketing in academia and will improve the practice of business-to-business marketing for firms in the industry. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.