Download or read book Three Essays on Craft Beer and Craft Breweries written by Bryce Casavant and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1 empirically estimates the effects of vanity and quality on the demand for craft beer. While large â€macro†breweries have historically dominated the US beer industry, the industry has seen a significant rise in smaller â€craft†breweries. Two possible sources of consumer preferences leading to the growth of craft breweries’ beer have been forwarded. The first, quality, suggests that craft beers are simply better. The second, what I term â€vanity†, suggests that the non-macro image and branding increase consumer utility. The goal of this paper is to disentangle empirically these two sources of growth. Data on beer sales, prices, and beer brand characteristics from six U.S. cities is combined with brewery ownership data and a quality measure of beer derived from a popular beer rating site. One cannot measure consumer preference for craft beer directly. A negative coefficient on craft branding shows up in past analyses because, by definition, craft beer has a substantially smaller market share than macro beer. To capture craft beer’s vanity effect, I exploit the fact that within the dataset some macro breweries produce craft beers. This allows me to compare beers with similar market shares. Splitting up craft beer into true craft and macro craft, I find consumers prefer the former to the latter, showing a vanity effect of true craft beer. Overall, both quality and vanity have been driving craft beer growth, but vanity has a larger impact than quality. Chapter 2 empirically estimates the effect of on premise beer sales on the number and production of microbreweries. Many states in the US use a three-tier system for beer distribution. Under a three-tier system, breweries must use distributors to get their products to consumers. Recently, macro breweries have begun trying to vertically integrate with some of their distributors. This paper looks at the competitive effects of vertical integration on craft breweries. To model the three-tier system, a Bertrand competition model with product differentiation and heterogenous firms is used. This paper finds when a macro brewery vertical integrates, fewer craft breweries enter the market. Also, the vertically integrating macro brewery forecloses on craft breweries when there are only two distributors in a market. Lastly, vertical integration decreases consumer welfare when there is low product differentiation. Chapter 3 builds a theoretical model to look at the competitive effects of vertical integration on craft breweries. In the beer industry, states control their beer regulations. On premise beer sales allow craft breweries to operate an onsite tap room at their brewery. Allowing on premise beer sales gives microbreweries the opportunity to increase their profits and build their brand in a highly concentrated market. Since 1989, 33 states have passed laws to allow on premise beer sales. This paper looks at how on premise beer sales affects the number and production of microbreweries, a type of craft brewery. A difference-in-differences approach is used to measure the effect on premise beer sales has on microbreweries. Allowing on premise beer sales increases the number and production of microbreweries. Passing an on premise beer sales law leads to an immediate increase in the number of microbreweries and an eventual increase in microbrewery production. States who have not passed on premise beer sales will see an average increase of 4 microbreweries and an average increase in production of microbrewed beer by 35% if a state passes an on premise beer sales law.
Download or read book Untapped written by Nathaniel G. Chapman and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Download or read book Craft Breweries and Cities written by Julie Wartell and published by Taylor & Francis. This book was released on 2023-05-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways. It provides a deeper understanding of the important issues facing neighborhoods, city government, and breweries, such as economic development, race and equity, crime, and sustainability. It demonstrates how craft breweries are meaningful contributors and participants in addressing these critical challenges. Written in an accessible style, this book contains contributions from a diverse array of research and professional backgrounds and personal perspectives. It allows readers to increase the dialogue across disciplines and build an evidence base regarding the interaction between communities and craft breweries. This book appeals to undergraduate and graduate students as well as policy makers and industry professionals, working in urban studies, planning, public policy, business administration, economic development, and the craft brewery industry.
Download or read book Researching Craft Beer written by Daniel Clarke and published by Emerald Group Publishing. This book was released on 2021-12-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Download or read book The Audacity of Hops written by Tom Acitelli and published by . This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.
Download or read book New Mexico Beer written by Jon C. Stott and published by Arcadia Publishing. This book was released on 2014-04-22 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brewing in New Mexico began in the 1850s when small breweries serviced short-lived boomtowns teeming with early settlers thirsty for brew. By the time Prohibition came in 1918, New Mexico breweries were completely tapped out. It wasn't until 1988, when the Santa Fe Brewing Company began slaking local thirsts, that beer was again brewed in New Mexico. By the late 1990s, New Mexico was experiencing a resurgence in local brewing. Today, the state boasts a craft brewing renaissance. New Mexican breweries receive national attention, including eight medals at the 2013 Great American Beer Festival in Denver. Join author Jon C. Stott as he recounts New Mexico's brewing history, collects hops heritage and samples local brewpubs from across the state.
Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Download or read book Craft Beverages and Tourism Volume 1 written by Carol Kline and published by Springer. This book was released on 2017-04-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
Download or read book Portland Beer Stories written by Steven Shomler and published by Arcadia Publishing. This book was released on 2015-06-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portlanders have got it made. Not only is the city filled with nearly countless breweries, brewpubs, bottle shops and homebrew supply venues, but also the people who created the community are nothing short of fascinating. Saddle up to the bar and get to know the stories of the men and women brewing some of the country's most exciting beer and cider, from the origin of Ecliptic Brewing to a personal account of a beer truck driver. When you are looking for an adventure outside the city limits, try out one of the seven beer road trips to other Northwest towns (with a designated driver, of course). Join author Steven Shomler for a hop through Brewvana.
Download or read book The Seven Moods of Craft Beer written by Adrian Tierney-Jones and published by Black Dog & Leventhal. This book was released on 2018-04-24 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 350 international craft beers are divided into seven categories -- or moods -- for drinking, including social, adventurous, poetic, bucolic, imaginative, gastronomic, and contemplative -- ensuring the perfect beer for every occasion. The Seven Moods of Craft Beer brings together the best 350 beers from around the world and then divides them into specific moods meant as the perfect guide for what to drink, when. There are beers that are social, like Funky Buddha Hope Gun from Florida, which are to be sipped in the backyard to the hum of conversation and kids playing. There are beers that are imaginative, like the Broken Dream from the UK, meant for contemplative nights with old friends. And there are gastronomic beers, like Sovina which pairs perfectly with a carnitas taco. Each of the seven chapters offers profiles of approximately 50 beers that cover tasting notes, history and information on the brewery, and alcohol percentage. Sidebars throughout include histories of the world's best bars and information on styles of beer, brewers and breweries, and the world's most famous festivals.
Download or read book The Geography of Beer written by Mark Patterson and published by Springer Science & Business Media. This book was released on 2014-03-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer.
Download or read book The Dogfish Head Book written by Sam Calagione and published by John Wiley & Sons. This book was released on 2021-10-19 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the 26th anniversary of the Dogfish Head Craft Brewery with this rich, adventurous history The Dogfish Head Book: 26 Years of Off-Centered Adventures celebrates a quarter-century in business for the Dogfish Head Craft Brewery. Over the past 26 years, the Dogfish Head founders have learned timeless lessons about working and living. This book shares their hard-earned insights and helps readers navigate life’s adventures. Through its colorful design and photos, The Dogfish Head Book brings the brewing business to life. Inside, you’ll find wisdom and entertainment in the form of memorabilia, photos, and the Dogfish Head Rules of Thumb. Food and beer lovers, entrepreneurs, and business professionals alike will enjoy this unique book, which also makes a perfect gift for any Dogfish Head fan or craft beer enthusiast. Since its start in 1995, Dogfish Head has grown exponentially to become one of the most celebrated craft breweries in the United States. This book lets you tour the history of the iconic brand without leaving home. Recounts the rich history of the Dogfish Head Brewery and Distillery Explores the founders’ unique and successful business philosophy Reveals new details about the future of this fast-growing brewery Celebrates the 26th anniversary of Dogfish Head Paired nicely with any Dogfish Head beer, The Dogfish Head Book: 26 Years of Off-Centered Adventures is a living guide to business and life—the Dogfish way!
Download or read book The Microbrewery Handbook written by DC Reeves and published by John Wiley & Sons. This book was released on 2019-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook: Helps you create unique, memorable experiences for your customers, your employees, and your city Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt Shows you how to transform your business into a community anchor Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention Shares personal stories and advice from a successful microbrew entrepreneur Includes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.
Download or read book Brewing and Craft Beer written by Luis F. Guido and published by MDPI. This book was released on 2019-09-30 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer is a beverage with more than 8000 years of history, and the process of brewing has not changed much over the centuries. However, important technical advances have allowed us to produce beer in a more sophisticated and efficient way. The proliferation of specialty hop varieties has been behind the popularity of craft beers seen in the past few years around the world. Craft brewers interpret historic beer with unique styles. Craft beers are undergoing an unprecedented period of growth, and more than 150 beer styles are currently recognized.
Download or read book Agritourism Wine Tourism and Craft Beer Tourism written by Maria Giulia Pezzi and published by Routledge. This book was released on 2020-07-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions. Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural–urban and/or centre–periphery relationships; innovation vs tradition; authenticity vs mise en scène; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes. Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.
Download or read book STORY OF CRAFT BEER written by PETE BROWN and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
