Download or read book McQuail s Media and Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2020-04-09 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Download or read book Mediated Democracy written by Michael W. Wagner and published by CQ Press. This book was released on 2020-07-16 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated Democracy: Politics, the News, and Citizenship in the 21st Century takes a contemporary, communications-oriented perspective on the central questions pertaining to the health of democracies and relationships between citizens, journalists, and political elites. The approach marries clear syntheses of cutting-edge research with practical advice explaining why the insights of scholarship affects students’ lives. With active, engaging writing, the text will thoroughly explain why things are the way they are, how they got that way, and how students can use the insights of political communication research to do something about it as citizens.
Download or read book Theoretical Advancement in Social Impacts Assessment of Tourism Research written by Kyle Maurice Woosnam and published by Taylor & Francis. This book was released on 2023-12-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the reader with a fresh perspective on the use of theory in the body of research centred on social impacts of tourism. Theory is advanced in three primary forms within this volume. Some apply novel frameworks (e.g., theory of interaction ritual; degrowth paradigm; and mere exposure theory) to contexts involving destination residents. Others consider various uniquely complemented theoretical frameworks (e.g., social exchange theory and affect theory of exchange; Weber’s theory of rationality and Foucauldian constructs; and emotional solidarity and cognitive appraisal theory). Still others develop theoretical frameworks (e.g., influence of presumed influence model, elaboration likelihood model, and social exchange theory; tourist-resident social contact; quality of life; and socio-ecological systems theory and chaos theory) for others to potentially consider and test. The chapters in this edited volume contribute to the evolving advancement of theoretical applications within the research area of social impacts of tourism. This book will be of great interest to all upper-level students and researchers in tourism, planning and related fields. The chapters in this volume were originally published as a special issue of Journal of Sustainable Tourism.
Download or read book A Research Agenda for Peace and Tourism written by Anna Farmaki and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly prescient Research Agenda critically examines the delicate intersection of peace and tourism and proposes further research in order to explore how tourism may contribute to peace or, conversely, hinder the peacebuilding efforts of destinations in conflict. Chapters discuss tourism as a peace-builder, the acceptance of dark tourism, a gender approach to peace through tourism, and corporate social responsibility as a contributor to peace in conflict-ridden situations.
Download or read book Media Logic written by David L. Altheide and published by SAGE Publications, Incorporated. This book was released on 1979-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980
Download or read book The International Encyclopedia of Media Effects 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02-01 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE Publications. This book was released on 2012-09-19 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Download or read book The Routledge Companion to Political Journalism written by James Morrison and published by Routledge. This book was released on 2021-10-19 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international edited collection brings together the latest research in political journalism, examining the ideological, commercial and technological forces that are transforming the field and its evolving relationship with news audiences. Comprising 40 original chapters written by scholars from around the world, The Routledge Companion to Political Journalism offers fundamental insights from the disciplines of political science, media, communications and journalism. Drawing on interviews, discourse analysis and quantitative statistical methods, the volume is divided into six parts, each focusing on a major theme in the contemporary study of political journalism. Topics covered include far-right media, populism movements and the media, local political journalism practices, public engagement and audience participation in political journalism, agenda setting, and advocacy and activism in journalism. Chapters draw on case studies from the United Kingdom, Hungary, Russia, Malaysia, Myanmar, Italy, Brazil, the United States, Greece and Spain. The Routledge Companion to Political Journalism is a valuable resource for students and scholars of media studies, journalism studies, political communication and political science.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Media Effects written by W. James Potter and published by SAGE. This book was released on 2012-01-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Routledge. This book was released on 2013-07-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
