Download or read book Think Simple written by Ken Segall and published by Penguin UK. This book was released on 2016-06-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.
Download or read book Think Simple written by Ken Segall and published by Penguin. This book was released on 2016-06-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall’s first book, Insanely Simple, was based on observations gained from twelve years working as Steve Jobs’s advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was not just visible in Apple’s products. You could see it in the way the company organized, innovated, advertised, sold at retail, and provided customer service. In practice, simplicity was Jobs’s most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But, while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the “heroes of simplicity” profiled in this book are probably not on your list of usual suspects. Segall had conversations with over forty men and women from a wide range of industries, in companies big and small, established and up-and-coming, famous and below under the radar. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you’ll find, many display interesting similarities. From Jerry Greenfield, you’ll hear how Ben & Jerry’s grew from local to global without losing its focus and simple values. From the CEO of one of Australia’s biggest banks, you’ll hear how simplicity is attracting new customers. From former Apple Senior Vice President Ron Johnson, you’ll hear how a simple idea aligned the team creating the worldwide network of Apple Stores. You’ll discover how simplicity influences the CEOs of The Container Store and Whole Foods. You’ll get insights on simplification from the worlds of fashion, automobiles, entertainment, and technology. You’ll even get inside the blue heads of the Blue Man Group, who developed a business strategy to defeat complexity before it could take root. No principle is more important for businesses today than simplicity. In this insightful and often surprising book, you will learn how to harness the power of simplicity to build lasting, profitable organizations.
Download or read book Think Simple written by Gustavo Caetano and published by Editora Gente Liv e Edit Ltd. This book was released on 2018-11-29 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want something that does not exist it's probably because it has demand and a market! Today we have thousands of businessmen who dream of doing one thing: INNOVATE! Innovation is the sacred chalice of business of success. However, how can we start? Do you know what to do or which direction you have to take to do something that will touch people's lives and change your market? Gustavo Caetano learned to see small problems that needed immediate solution and how to change the course of your business to keep growing. What he wants the most is to see the reader innovate too. Whoever reads this book will find that, contrary to what one thinks and says, innovating is SIMPLE. In this book, you will learn: • How failure can shape the mentality for success? • What makes the innovative DNA? • What is the logic of simplicity to encourage innovation? • The importance of being agile and keep yourself with high innovative potential. • How not to believe the phrase "it has always been this way" Learn the simple business method with Gustavo Caetano, who started in this field with one idea when he was only 19 years old. He built one of the most innovative companies from Brazil. Gustavo Caetano is one of the brazilians most influential people on the internet, according to LinkedIn and GQ magazine. He studied innovation and creativity at MIT (Boston), Stanford (Palo Alto), university of Disney (Orlando) and Syngularity (NASA / California). His company, Samba Tech, is reference and was awarded in several countries. Caetano has already talked for companies like Algar, Oracle, IBM, Microsoft, SAP, Adobe, Bosch, Philips, TV Globo, Stafanini, Estácio, Fiat, Iveco, Visa, Shops Renner, Votorantim, Sicredi and Unimed, as well as international events on Nasdaq, MIT and SXSW in Texas.
Download or read book Think Small written by Owain Service and published by Michael O'Mara Books. This book was released on 2017-04-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Small is a simple and accessible plan for success, based on seven scientifically tested steps that really work.
Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
Download or read book Don t Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Download or read book Cognitive Behavioural Therapy Made Simple written by Seth J. Gillihan and published by Hachette UK. This book was released on 2020-10-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: TEN SIMPLE STRATEGIES TO MANAGE ANXIETY, DEPRESSION, WORRY AND OTHER COMMON MENTAL HEALTH CONCERNS. Cognitive behavioural therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioural Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioural therapy and applying them to your life. Written by licensed psychologist and bestselling author Seth Gillihan, Cognitive Behavioural Therapy Made Simple replaces workbook pages and technical language with quick and highly accessible cognitive behavioural therapy strategies that can be used on an as-needed basis. Presented with simple and straightforward language, Cognitive Behavioural Therapy Made Simple encourages readers to succeed with: - Practical explanations of 10 essential CBT principles: such as challenging negative thought patterns, behavioural activation, and overcoming procrastination, organized in a similar structure to in-person cognitive behavioural therapy - Supportive guidance: for creating goals and outlining strategies to help yourself meet them - Helpful self-evaluation sections: to help you track your progress and reflect on what you've learned using cognitive behavioural therapy For people who are interested in realizing the proven benefits of CBT, Cognitive Behavioural Therapy Made Simple is a vital resource that will promote personal growth as you overcome challenges and improve your wellbeing.
Download or read book Simple Thinking written by Richard Gerver and published by John Wiley & Sons. This book was released on 2016-06-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple behaviours that unclutter your mind and help you realise your true potential Awaken your passion and tap into your inner greatness as you remove the metaphorical clutter from your life with Simple Thinking. You'll learn how to expand your mind and understand your true potential through the power of thinking simply, while stripping back the jargon and digging to the core of any obstacle in your way. Let's be honest, life is full of unnecessary complexity and it's left most of us confused, angry and disenfranchised. This book will help you to remove the baggage, cut through the clutter and begin your smooth path to success. Learn how to: Live and act with resiliency, authenticity and passion Learn to trust your instincts again and see the world through new eyes Recalibrate your thoughts, behaviours and actions Declutter your mind, streamline your day and be successful at life Simple wisdom, simply shared, is personal development unplugged – and when you begin peeling back the layers to expose the heart of the problem, you become well-equipped to devise a simpler, yet more effective solution. Simple Thinking will help you in achieving this state of clarity and confidence.
Download or read book Teach Your Kids to Think written by Maria Chesley Fisk and published by . This book was released on 2010-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach Your Kids to Think! is designed to help parents teach their children how to think wisely and well during the time they already spend together. Using the latest research on intelligence and how we think, author Maria Chesley Fisk, Ph.D., has created a series of easy-to-use, fun tools that can be used whenever parents are with their 4- to 12- year old kids. The tools are divided into sections that correspond to different types of thinking. She created her thinking puzzle, shown here and used throughout the book, to represent how interrelated these thinking skills are and how they all work together to help our kids develop their multiple intelligences.
Download or read book Think Like a Baby written by Amber Ankowski and published by Chicago Review Press. This book was released on 2015-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raising a baby is joyful, amazing . . . and ridiculously difficult. But with some insight into what's actually going on inside your little one's head, your job as a parent can become a little bit easier—and a lot more fun. In Think Like a Baby, coauthors Amber and Andy Ankowski—The Doctor and the Dad—show parents how to re-create classic child development experiments using common household items. These simple step-by-step experiments apply from the third trimester through age seven and beyond and help parents understand their children's physical, cognitive, language, and social development. Amazed parents won't just read about how their kids are behaving, changing, and thinking at various stages, they'll actually see it for themselves while interacting and having fun with them at the same time. Each experiment is followed by a discussion of its practical implications for parents, such as why to always bring more than one toy to a restaurant, which baby gadgets to buy (and which ones to avoid), how to get kids to be perfectly happy eating just half of their dessert, and much more.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book Simple Principles to Think Big and Achieve Success written by Alex A. Lluch and published by WS Publishing Group. This book was released on 2008-02 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to earn more money? Would you like to have more time and closer friends? Do you want a better job? Do you want more self-confidence or self-esteem? Do you want to be admired by others? Do you want to have more control over your life and less stress? If you answer "yes" to any of these questions, then this book is for you!
Download or read book Rocket Surgery Made Easy written by Steve Krug and published by New Riders. This book was released on 2009-12-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Download or read book How to Write a Simple Book Review written by Allyson R. Abbott and published by CreateSpace. This book was released on 2015-10-04 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how to write a review? Where to begin or how long it needs to be? Has it ever occurred to you that even negative reviews may be helpful to authors? Are there different types of reviews? Where can you get tips for reviewing a book? Do you wish writing a review was easy? With this book it is. Sharing your opinion with people who want to hear it is fun. Your reviews help fellow readers find out if a book is worth their time and money. Authors appreciate the recognition of a review, no matter how long, and the insight of a review can show them where they need to improve. 'Writing a Simple Book Review; it's easier than you think!', holds these answers and more. You can start writing book reviews today.
Download or read book Think Bayes written by Allen Downey and published by "O'Reilly Media, Inc.". This book was released on 2013-09-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you know how to program with Python, and know a little about probability, you're ready to tackle Bayesian statistics. This book shows you how to use Python code instead of math to help you learn Bayesian fundamentals. Once you get the math out of the way, you'll be able to apply these techniques to real-world problems.
Download or read book Think Bayes written by Allen B. Downey and published by "O'Reilly Media, Inc.". This book was released on 2021-05-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you know how to program, you're ready to tackle Bayesian statistics. With this book, you'll learn how to solve statistical problems with Python code instead of mathematical formulas, using discrete probability distributions rather than continuous mathematics. Once you get the math out of the way, the Bayesian fundamentals will become clearer and you'll begin to apply these techniques to real-world problems. Bayesian statistical methods are becoming more common and more important, but there aren't many resources available to help beginners. Based on undergraduate classes taught by author Allen B. Downey, this book's computational approach helps you get a solid start. Use your programming skills to learn and understand Bayesian statistics Work with problems involving estimation, prediction, decision analysis, evidence, and Bayesian hypothesis testing Get started with simple examples, using coins, dice, and a bowl of cookies Learn computational methods for solving real-world problems
