Download or read book Think New ASEAN written by Philip Kotler and published by McGraw-Hill Education (Asia). This book was released on 2014-06-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries. Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.

Download or read book Think ASEAN written by Philip Kotler and published by . This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Page 1 Overview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of This Book § Think ASEAN! is the first publication of the Philip Kotler Center for ASEAN Marketing. § Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN § There are several marketing models developed by the authors e.g., the 4C Diamond sub-model and the Sustainable Model. § The 20 companies featured as case studies are excellent working models of companies that have used the positioning-differentiation-brand triangle successfully to market their brands.

Download or read book Can Asians Think written by Kishore Mahbubani and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-04-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the prevailing view in the West that the 500-year dominance of Western civilization points to it being the only universal civilization. Can Asians Think? argues that other civilizations may yet make equal contributions to the development and growth of mankind. Hailed as “an Asian Toynbee” and “the Max Weber of the new Confucian ethic”, Mahbubani continues to illuminate his central arguments with new essays in this fourth edition.

Download or read book Re Negotiating East and Southeast Asia written by Alice D. Ba and published by Stanford University Press. This book was released on 2009-03-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to explain two core paradoxes associated with the Association of Southeast Asian Nations (ASEAN): How have diverse states hung together and stabilized relations in the face of competing interests, divergent preferences, and arguably weak cooperation? How has a group of lesser, self-identified Southeast Asian powers gone beyond its original regional purview to shape the form and content of Asian Pacific and East Asian regionalisms? According to Alice Ba, the answers lie in ASEAN's founding arguments: arguments that were premised on an assumed regional disunity. She demonstrates how these arguments draw critical causal connections that make Southeast Asian regionalism a necessary response to problems, give rise to its defining informality and consensus-seeking process, and also constrain ASEAN's regionalism. Tracing debates about ASEAN's intra- and extra-regional relations over four decades, she argues for a process-driven view of cooperation, sheds light on intervening processes of argument and debate, and highlights interacting material, ideational, and social forces in the construction of regions and regionalisms.

Download or read book Does ASEAN Matter written by Marty Natalegawa and published by ISEAS-Yusof Ishak Institute. This book was released on 2018-07-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the highly regarded diplomat Marty Natalegawa, former ambassador and foreign minister of Indonesia, this book offers a unique insider-perspective on the present and future relevance of ASEAN. It is about ASEAN’s quest for security and prosperity in a region marked by complex dynamics of power. Namely, the interplay of relations and interests among countries — large and small — which provide the settings within which ASEAN must deliver on its much-cited leadership and centrality in the region. The book seeks to answer the following questions: How can ASEAN build upon its past contributions to the peace, security and prosperity of Southeast Asia, to the wider East Asia, the Asia-Pacific and the Indo-Pacific regions? More fundamentally and a sine qua non, how can ASEAN continue to ensure that peace, security and prosperity prevail in Southeast Asia? And, equally central, how can ASEAN become more relevant to the peoples of ASEAN, such that its contributions can be genuinely felt in making better the lives of its citizens?

Download or read book Asia Alone written by Simon S. C. Tay and published by John Wiley & Sons. This book was released on 2010-12-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful examination of the changing relationship between Asia and the United States In this lucidly written and thought-provoking book, author Simon Tay highlights the accelerating trends that point to Asia increasingly forging its own path, independent of the United States. He also describes the fundamental changes and new policy directions needed to maintain and strengthen the bonds between Asia and the United States that have been beneficial to both since the end of the Second World War. On the eve of the global financial crisis of 2008, the economies of the United States and its Asian partners were deeply interdependent. But the different approaches taken to the crisis by Asian and Western leaders point to a new separation that may have negative consequences for the economies and businesses of both regions. To avoid a dangerous divide that may make us all the poorer, Tay reveals what leaders, policy-makers, companies, and citizens can do to find a balance that enriches us all. Written by a leading public intellectual CNN's Fareed Zakaria describes as "one of the most intelligent and reliable guides to the region" Touches on major issues in foreign policy and economics that will impact Asian nations and the United States over the near future Explains the changing nature of economic relations in the global economy For foreign policy followers, politicians, and businesspeople, Asia Alone charts a path forward—together.

Download or read book Belt And Road Initiative The Asean Countries Perspectives written by Yang Yue and published by World Scientific. This book was released on 2019-07-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASEAN countries play a crucial role in the Belt and Road Initiative (BRI) that was initiated in 2013. A number of priority BRI projects have since been implemented. The implementation of BRI brings new opportunities and challenges to countries in the region, and also to regional integration.In this book, researchers from universities and think-tanks in ASEAN countries study the BRI from the perspective of regional studies. It presents an analysis of responses on BRI of the government and people from individual ASEAN members.The book addresses three areas: First, the strengths and weaknesses of ASEAN countries, and the opportunities and challenges for them in implementing the BRI (a SWOT analysis); second, the impacts of BRI on building the ASEAN community; and third, interactions between BRI and ASEAN-China cooperation.

Download or read book Rethinking Marketing written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Download or read book The End of the Asian Century written by Michael R. Auslin and published by Yale University Press. This book was released on 2017-01-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An urgently needed risk map of the many dangers that could derail Asia s growth and stability Since Marco Polo, the West has waited for the Asian Century. Today, the world believes that Century has arrived. Yet from China s slumping economy to war clouds over the South China Sea and from environmental devastation to demographic crisis, Asia s future is increasingly uncertain. Historian and geopolitical expert Michael Auslin argues that far from being a cohesive powerhouse, Asia is a fractured region threatened by stagnation and instability. Here, he provides a comprehensive account of the economic, military, political, and demographic risks that bedevil half of our world, arguing that Asia, working with the United States, has a unique opportunity to avert catastrophe but only if it acts boldly. Bringing together firsthand observations and decades of research, Auslin s provocative reassessment of Asia s future will be a must-read for industry and investors, as well as politicians and scholars, for years to come.

Download or read book Asia s Turning Point written by Ivan Tselichtchev and published by John Wiley & Sons. This book was released on 2012-11-26 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia was probably the biggest economic sensation of the post-war decades. The breathtaking success of Japan was followed by a remarkable rise of "four tigers", then ASEAN founder states and then China. The Asian miracle became a commonly accepted definition of this success. In the late 1970s and especially 80s it became clear that the balance of power in the world had changed. Politicians, businessmen, scholars began to talk about "the new Asia Pacific age" and Asian economic model, different from and, maybe, even superior to Western capitalism. However, in 1997-98 the Asian economic crisis came and made the region a sick man. Six years before that Japan, the regional powerhouse entered more than a decade-long period of stagnation. The miracle was over. However, the crisis was overcome within a surprisingly short period of time. Naturally, the question arises: What now? What is going on in the region after the miracle and after the crisis? What is today's face of Asian capitalism and how should we view its performance? Readers interested in regional developments will find a lot of literature about miracle decades and crisis years. However, few analysts have addressed the challenging questions addressed in this book. The authors vividly show that Asian capitalism is undergoing a radical structural transformation. These changes are directly affecting its key institutions: governments, companies, labor relations, etc. As a result Asian economic systems are becoming much closer to the Western-style, especially Anglo-Saxon capitalism, though the region retains some important specific features, especially regarding business culture. This book is a must for business people worldwide, for all those who study the region in colleges and business schools, for people engaged in various international activities and, finally, for all those who want learn more about our world at the dawn of the new century.

Download or read book Attracting Investors written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-10-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

Download or read book The New Asian Hemisphere written by Kishore Mahbubani and published by ReadHowYouWant.com. This book was released on 2010-11-12 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries, the Asians (Chinese, Indians, Muslims, and others) have been bystanders in world history. Now they are ready to become co-drivers. Asians have finally understood, absorbed, and implemented Western best practices in many areas: from free-market economics to modern science and technology, from meritocracy to rule of law. They have also become innovative in their own way, creating new patterns of cooperation not seen in the West. Will the West resist the rise of Asia? The good news is that Asia wants to replicate, not dominate, the West. For a happy outcome to emerge, the West must gracefully give up its domination of global institutions, from the IMF to the World Bank, from the G7 to the UN Security Council. History teaches that tensions and conflicts are more likely when new powers emerge. This, too, may happen. But they can be avoided if the world accepts the key principles for a new global partnership spelled out in The New Asian Hemisphere.

Download or read book International Relations of Asia written by David Shambaugh and published by Rowman & Littlefield. This book was released on 2014-03-13 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world's most dynamic region, Asia embodies explosive economic growth, diverse political systems, vibrant societies, modernizing militaries, cutting-edge technologies, rich cultural traditions amid globalization, and strategic competition among major powers. As a result, international relations in Asia are evolving rapidly. In this fully updated and expanded volume, leading scholars from Asia, Europe, and North America offer the most current and definitive analysis available of Asia's regional relationships. They set developments in Asia in theoretical context, assess the role of leading external and regional powers, and consider the importance of subregional actors and linkages. Combining interpretive richness and factual depth, their essays provide an authoritative and stimulating overview. Students of contemporary Asian affairs—new to the field and old hands alike—will find this book an invaluable read. Contributions by: Amitav Acharya, Sebastian Bersick, Nayan Chanda, Ralph A. Cossa, Michael Green, Samuel S. Kim, Edward J. Lincoln, Martha Brill Olcott, T.V. Paul, Phillip C. Saunders, David Shambaugh, Sheldon W. Simon, Scott Snyder, Robert Sutter, Hugh White, and Michael Yahuda

Download or read book The United States in the New Asia written by Evan A. Feigenbaum and published by Council on Foreign Relations. This book was released on 2009 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: At head of title: International Institutions and Global Governance Program.

Download or read book Think Tanks written by James G. McGann and published by Brookings Institution Press. This book was released on 2019-03-26 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of think tanks—with uniquely Asian characteristics Policy research institutes—better known as think tanks—;are long established and well known in Western countries but have developed only in recent years in much of the rest of the world. Globalization is partly responsible for the new growth in think tanks, since few issues are totally domestic and governments and citizens increasingly understand the need for well-informed policy advice. Think tanks have become especially important in many Asian nations over the past decade, coinciding with their rise to new prominence in international affairs. Asia's major players— the People's Republic of China, India, Japan, the Republic of Korea, Singapore—and more recently countries in Central Asia like Kazakhstan now have major think tanks. These institutions have become the go-to organizations for proposals and policy advice on key economic, security, social and environmental issues. This book by a noted expert in the field traces the growing influence of these policy actors in Asia, places the trend in historical context, and explores how the region's countries have fostered the growth of think tanks with uniquely Asian characteristics.

Download or read book ASEAN and Regional Order written by Amitav Acharya and published by Routledge. This book was released on 2021-05-30 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1967, the Association of Southeast Asian Nations (ASEAN) has emerged as one of the most successful regional organizations in the world. This book discusses the future of ASEAN against a backdrop of a growing US–China rivalry and the security implications of COVID-19. Chapters in this book move through a history of ASEAN and its multilateral institutions, including the ASEAN Regional Forum (ARF) and the East Asia Summit (EAS), featuring rare photographic material to contextualize both recent developments in regional security and projections for ASEAN’s prospects. Key concepts and terms are unpacked throughout, with the chapters focusing on rapidly changing international and regional environments, economic insecurities such as trade conflicts, human rights, and ASEAN identity, and providing extensive analysis of the factors challenging the principle ASEAN Centrality and the Indo-Pacific security architecture. The concept of security community frames this book, despite being subject to change if intraregional discord and institutional stagnation take hold. As a discussion of the role and future of ASEAN in a pivotal period of world history, ASEAN and Regional Order will prove vital to both students and scholars of international relations, regional organizations, and Asian studies more broadly.

Download or read book The Great Convergence written by Kishore Mahbubani and published by Public Affairs. This book was released on 2013-02-05 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: An influential policy thinker and "muse of the Asian Century" ("Foreign Policy") illuminates the contours of our new global civilization, and shows why power must shift to reflect the new reality.