Download or read book EPHMRA ESOMAR Seminar on Researching Opportunities and Limitations for Health Care Marketing written by EPHMRA (Association) and published by . This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book COMPSTAT written by Albert Prat and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMPSTAT symposia have been held regularly since 1974 when they started in Vienna. This tradition has made COMPSTAT a major forum for the interplay of statistics and computer sciences with contributions from many well known scientists all over the world. The scientific programme of COMPSTAT '96 covers all aspects of this interplay, from user-experiences and evaluation of software through the development and implementation of new statistical ideas. All papers presented belong to one of the three following categories: - Statistical methods (preferable new ones) that require a substantial use of computing; - Computer environments, tools and software useful in statistics; - Applications of computational statistics in areas of substantial interest (environment, health, industry, biometrics, etc.).
Download or read book Seminar on Broadcasting Research Experiences and Strategies Paris France 25th 27th January 1989 written by and published by . This book was released on 1989 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seminar on The Untapped Gold Mine written by and published by . This book was released on 1989 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Download or read book Seminar on Qualitative Research How Are We Preparing for the Future Geneva Switzerland 7th 9th November 1990 written by European Society for Opinion and Marketing Research and published by Esomar. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seminar on How to Market Financial Services in an Increasingly Competitive Environment written by and published by Esomar. This book was released on 1990 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leisure in Contemporary Society written by Kenneth Roberts and published by CABI. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Western societies, leisure has been a major force in changing people's lives. The containment of working time and the rise in spending power have been long-term trends and are likely to continue over the next decades. While growth of leisure may not have eradicated differences by social class, gender or age, it has transformed how these differences are expressed, challenged or modified. In parallel, leisure studies has itself developed significantly as an academic discipline. This second edition is a complete rewrite of the first edition published in 1999. It is an introductory undergraduate text on leisure. It has a sociological perspective and discusses recent debates and research on topics such as post-modernity, consumer cultures and lifestyles.
Download or read book Human Comfort and Security of Information Systems written by Kadamula Varghese and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commission of the European Union, through its Fourth Framework R&D programme is committed to the development of the Information Society. There is no doubt that there will be many radical changes in all aspects of society caused by the far-reaching impact of continuing advances in information and communi cation technologies. Many of these changes cannot be predicted, but that uncer tainty must not stop us from moving forward. The challenge is to ensure that these technologies are put to use in the most beneficial manner, taking fully into account the rich cultural and linguistic backgrounds within the peoples of Europe. We have a duty to ensure that the ultimate end-users of the technology are involved in the development and application of that technology to help shape its use. Without this active involvement, designers will not understand the individual and organisational requirements of the users, and the users will not understand the impact and applicability of the new technology. Failure on either account will lead to a sense of resentment on the part of the users and a lost opportunity to improve the quality of human life. The work, sponsored by the Human Comfort & Security sub-domain of the ESPRIT programme, has a central part to play in the creation of the Information Society, lying as it does at the interface between the technology and the user.
Download or read book Seminar on the Impact of New User Oriented Computer Facilities on Market Research Copenhagen Denmark 19th 22nd October 1988 written by and published by . This book was released on 1988 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Envelopment Analysis Theory Methodology and Applications written by Abraham Charnes and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a milestone in the progression of Data Envelop ment Analysis (DEA). It is the first reference text which includes a comprehensive review and comparative discussion of the basic DEA models. The development is anchored in a unified mathematical and graphical treatment and includes the most important modeling ex tensions. In addition, this is the first book that addresses the actual process of conducting DEA analyses including combining DEA and 1 parametric techniques. The book has three other distinctive features. It traces the applications driven evolution and diffusion of DEA models and extensions across disciplinary boundaries. It includes a comprehensive bibliography to serve as a source of references as well as a platform for further develop ments. And, finally, the power of DEA analysis is demonstrated through fifteen novel applications which should serve as an inspiration for future applications and extensions of the methodology. The origin of this book was a Conference on New Uses of DEA in 2 Management and Public Policy which was held at the IC Institute of the University of Texas at Austin on September 27-29, 1989. The conference was made possible through NSF Grant #SES-8722504 (A. Charnes and 2 W. W. Cooper, co-PIs) and the support of the IC Institute.
Download or read book Seminar on Adding Value to Retail Offerings Edinburgh United Kingdom 24th 26th April 1989 written by and published by . This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings in Computational Statistics written by Albert Prat and published by . This book was released on 1996 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMPSTAT symposia have been held regularly since 1974 when they started in Vienna. This tradition has made COMPSTAT a major forum for the interplay of statistics and computer sciences with contributions from many well known scientists all over the world. The scientific programme of COMPSTAT '96 covers all aspects of this interplay, from user-experiences and evaluation of software through the development and implementation of new statistical ideas. All papers presented belong to one of the three following categories: - Statistical methods (preferable new ones) that require a substantial use of computing; - Computer environments, tools and software useful in statistics; - Applications of computational statistics in areas of substantial interest (environment, health, industry, biometrics, etc.).
Download or read book Applied Marketing Research written by and published by . This book was released on 1988 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Efficiency Calculations to a New Approach for Organizing and Analyzing written by Arie Y. Lewin and published by . This book was released on 1997 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Research Today written by and published by . This book was released on 1991 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 1996 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: