Download or read book The Windmill Networking Approach to Understanding Leveraging Maximizing LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2009 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative and comprehensive guide to maximize the social networking potential of LinkedIn by utilizing the powers of Windmill Networking and leveraging online social and business connections.

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing an Unofficial Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Download or read book LIS Career Sourcebook written by G. Kim Dority and published by Bloomsbury Publishing USA. This book was released on 2012-10-03 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have guide of professional development resources for library staff at every phase of their career—from those just entering the field, to paraprofessionals building a career trajectory, to seasoned librarians looking to explore additional career options. Thousands of students graduate with a Master of Library and Information Science degree every year. Unfortunately, budget cuts at libraries diminish available job opportunities and prompt administrators to hire less qualified—and less expensive—professionals. However, armed with the right information, library science professionals can successfully build and sustain a resilient library and information science (LIS) career inside—or outside—the traditional library setting. LIS Career Sourcebook: Managing and Maximizing Every Step of Your Career provides a chapter-by-chapter overview of key career stages and strategies, and identifies for each the best information resources to help readers develop a successful LIS career. The author lays out the typical stages that workers are likely to encounter as they move through their professional life, highlighting important issues associated with each stage and providing insights and resources for making smart career choices along the way. Covering the entire career lifespan from entry level to retirement, the resources cited will help readers make informed choices about career options, professional development, and personal career satisfaction.

Download or read book InSIDER written by Deborrah C Ashley and published by . This book was released on 2020-08-12 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no difference between REAL value and PERCEIVED value.That means even if you're smarter, wiser, and more experienced than everyone else out there, you'll still get passed over in favor of someone with half of your expertise, simply because they stood out as an industry leader and you didn't!Are you looking to stand out as an industry leader to gain the recognition you deserve and open more doors to close more business? In this conversational and action-oriented book, Deborrah Ashley presents a simple solution to maximizing LinkedIn to stand out and get sought-after as an industry expert. InSIDER brings to light one of Deborrah's largest core values: educating, inspiring and helping professionals (and companies) create a distinction in their market.InSIDER will show you how to quickly enjoy the recognition, respect, and increased sales you deserve as the recognized authority in your industry (no matter what profession you're in).On page 11, she walks through the fastest way to distinguish yourself and give key partners a reason to view your profile and connect with you.In chapter 4, she shares the types of people to consider for your network to build your thought leadership and explode engagement in only 30 minutes a day. Think about it. If you want to make professional connections with people all over the world, wouldn't you choose LinkedIn, the world's largest professional networking platform?It REALLY can be that easy.InSIDER will show you how. Don't wait. Read this book and unlock the benefits of standing out as an industry expert using LinkedIn.

Download or read book LinkedIn Revealed written by Johnathan Kidder and published by . This book was released on 2013-08-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to advance your career, but feel overwhelmed or lost in your search?In the time it takes you to read this sentence, at least 10 people have created a profile on LinkedIn. At a rate of 2 new members per second, this professional network is growing at a pace only matched by few other member-based websites.To succeed on LinkedIn, one must understand proper networking etiquette and the nuances that make this network more powerful than any other social network. Created explicitly for professionals, LinkedIn's features are incredibly empowering, allowing you to establish a robust network full of like-minded professionals that will help you achieve your career goals.Discover How to Build A Thriving Professional Network To Advance Your CareerThis book explains the exact steps and strategies for any professional to catapult their career.You Will LearnAll of the features, fundamentals, and expectations of becoming a LinkedIn member.How to properly set up a complete and optimized profile in 15 simple stepsHow to adjust all of your settings for complete privacy, but maximum networking exposureThe best networking strategies currently made available to you, and how to leverage each feature to achieve these strategies.Look for our "Pro-Tips" included throughout the book. These tips provide supplemental guidance and shortcuts that most users have never been exposed to. Reader Bonus: For those purchasing the Kindle Edition, you will receive all updated editions for FREE. With LinkedIn continuously updating their platform, we will be making sure our book is up-to-date as well, so join our mailing list to receive notice of when new editions are published.

Download or read book The LinkedIn Essentials written by Asia Bird and published by FairTrade Digital Press. This book was released on 2012-06-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE LINKEDIN ESSENTIALS: Leveraging LinkedIn to Grow Your Business The LinkedIn Essentials is a highly actionable plan for expanding your business's customer base, using the largest professional network in the world! The LinkedIn Essentials shows you proven techniques for attracting quality clients using LinkedIn, and provides you with the essential elements for successfully marketing your business on LinkedIn, the largest PROFESSIONAL social network in the world, and the perfect place to target B2B customers. With THE LINKEDIN ESSENTIALS, you will quickly -Understand how using Social Media impacts business today -Learn why LinkedIn is the best social media platform for marketing B2B -Find out how to use LinkedIn to build your business contacts, promote your brand, increase your visibility, grow revenue streams, generate leads, and increase revenue -Follow the specific steps you need to take in order to be seen and attract quality clients and customers -Benefit from field-tested best practices and original strategies for using LinkedIn tools to leverage your existing network -Learn how to turn your LinkedIn connections into loyal clients Throughout THE LINKEDIN ESSENTIALS you will find clear, actionable steps specifically designed to help you achieve one goal - get more customers and clients!

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Download or read book LinkedIn Insider written by Deborrah Ashley and published by . This book was released on 2020-08-13 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no difference between REAL value and PERCEIVED value.That means even if you're smarter, wiser, and more experienced than everyone else out there, you'll still get passed over in favor of someone with half of your expertise, simply because they stood out as an industry leader and you didn't!Are you looking to stand out as an industry leader to gain the recognition you deserve and open more doors to close more business? In this conversational and action-oriented book, Deborrah Ashley presents a simple solution to maximizing LinkedIn to stand out and get sought-after as an industry expert. LinkedIn InSIDER brings to light one of Deborrah's largest core values: educating, inspiring and helping professionals (and companies) create a distinction in their market.LinkedIn InSIDER will show you how to quickly enjoy the recognition, respect, and increased sales you deserve as the recognized authority in your industry (no matter what profession you're in).Think about it. If you want to make professional connections with people all over the world, wouldn't you choose LinkedIn, the world's largest professional networking platform?It REALLY can be that easy.LinkedIn InSIDER will show you how. Don't wait. Read this book and unlock the benefits of standing out as an industry expert using LinkedIn.

Download or read book Get Bold written by Sandy Carter and published by IBM Press. This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.

Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Download or read book Eliminate Your Competition written by Sean O'Shaughnessey and published by . This book was released on 2018-05-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.

Download or read book Sustainability in a Digital World written by Thomas Osburg and published by Springer. This book was released on 2017-05-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive introduction to the different emerging concepts in the innovative area of sustainability and digital technology. More than 20 leading thinkers from the fields of digitalization, strategic management, sustainability and organizational development share clearly structured insights on the latest developments, advances and remaining challenges concerning the role of sustainability in an increasingly digital world. The authors not only introduce a profound and unique analysis on the state-of-the art of sustainability and digital transformation, but also provide business leaders with practical advice on how to apply the latest management thinking to their daily business decisions. Further, a number of significant case studies exemplify the issues discussed and serve as valuable blueprints for decision makers.

Download or read book Social Networking for Career Success written by Miriam Salpeter and published by Learning Express (NY). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this e-book, career expert, Miriam Salpeter, illustrates the full potential of social networking. Learn how to create and promote an online brand, achieve your career goals, and make yourself indispensable in your field. The book includes expert advice from more than 100 professionals and even gives tips for maintaining a blog.

Download or read book Local Slow and Sustainable Fashion written by Ingun Grimstad Klepp and published by Springer Nature. This book was released on 2022-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the importance of the agriculturally-based fiber and textile industry, and how local, small-scale operations and markets, coupled with a connection to soil health, can lead the way to new transformative changes. It draws on a four-year research project on Norwegian wool, as well as similar studies in Poland and Portugal. It also explores the role of women and the Indigenous perspective: in Europe this will constitute Sami and Inuit, in Northern America the Inuit and First Nations in Canada, along with Native Americans. Born out of academic interest in the slow food movement, the importance of local raw materials has been put under the spotlight in recent years. Meanwhile, the havoc wreaked by the fast fashion industry has been drawing attention to the need for a new, sustainable approach to clothing and textile manufacture. This edited collection is unique in its scope, taking the conversation beyond traditional debates around fast fashion and agriculture, and examining how textile industry is rooted in the land, and within society and community. Featuring a diverse range of authors, the book will be valuable reading for academics interested in sustainable management, the study of consumption, the study of Indigenous perspectives, and the study of agricultural practices.

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.