Download or read book The Watercooler Effect written by Nicholas DiFonzo Ph.D. and published by Penguin. This book was released on 2008-09-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tête-à-tête around the company watercooler. With The Watercooler Effect, you'll learn: *how businesses or campaigns can control destructive rumors *how to sort fact from fiction *why a "no comment" response can be more detrimental than helpful *how an organization can increase trust from within *why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor.
Download or read book The Watercooler Effect written by Nicholas DiFonzo and published by Penguin. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologist DiFonzo has studied hearsay for more than 15 years, and in this book he argues that rumors--and the tendency to believe them without question--stem from people's deeply rooted motivation to make sense of the world.
Download or read book Life After the 30 Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Download or read book Bulletin written by and published by . This book was released on 1927 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cooperative Bulletin Mining and Metallurgical Investigations written by Carnegie Institute of Technology and published by . This book was released on 1926 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Blast Furnace and Steel Plant written by and published by . This book was released on 1927 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Refrigeration written by and published by . This book was released on 1915 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ice and Refrigeration written by and published by . This book was released on 1915 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Heating Ventilating and Sanitary Plumbing written by and published by . This book was released on 1912 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Under the Radar written by Jonathan Bond and published by John Wiley & Sons. This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy
Download or read book Culture Renovation 18 Leadership Actions to Build an Unshakeable Company written by Kevin Oakes and published by McGraw Hill Professional. This book was released on 2021-01-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize and expand the competitive edge with a smart, well-managed culture “renovation” Most business leaders understand the power of a dynamic, positive culture—but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to “transform” a new culture from the ground up, leaders need to instead spearhead a culture renovation. It’s all about keeping what works, changing what needs to be changed, and ensuring proper care and maintenance—much like refurbishing and living in a beautiful historic home and improving its overall value. In Culture Renovation, the head of the world’s leading HR research firm—the Institute for Corporate Productivity (i4cp)—Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world’s top companies. You’ll find everything you need to rebuild your corporate culture with care and expertise, including: Three phases and detailed action steps for architecting the change you want to see Practical insights and examples from T-Mobile, Microsoft, 3M, and other top companies The traits of a healthy corporate culture Proven talent practices to maintain your new culture for long-term success Oakes identifies 18 proven leadership actions for turning any culture into an agile, resilient, and innovative high-performance organization. You’ll learn how to best understand the culture in place today and set a new cultural path for decades to come; develop a co-creation mindset; identify influencers and blockers; ferret out skeptics and non-believers; measure, monitor, and report progress; and implement “next practices” in talent strategies to sustain the renovation. Culture Renovation delivers everything you need to plan, build, and maintain a corporate culture that drives profits, growth, and business sustainability now and well into the future.
Download or read book Principles and Practice of Plumbing written by John Joseph Cosgrove and published by . This book was released on 1914 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Executive written by and published by . This book was released on 1998 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Narrative Landmines written by Daniel Bernardi and published by . This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rumor theory: narrative systems and hegemonic struggles in contested populations -- Rumor transmediation: critical mash-ups and a Singapore prison break -- Rumor mosaics: counterinsurgency operations in Iraq's triangle of death -- Whisper campaigns: state-sponsored rumors and the post-mortem (de)construction of an Indonesian terrorist -- Coercion and consent: narrative countermeasures in the battle for "hearts and minds.
Download or read book Air Conditioning and Refrigeration written by Refrigeration and Air Conditioning Institute, Chicago and published by . This book was released on 1938 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Refrigeration Library written by and published by . This book was released on 1940 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
