Download or read book The Want Makers written by Eric Clark and published by Penguin Group USA. This book was released on 1990-04-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives from products we buy to people for whom we vote
Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017-02-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Download or read book The Big Book of Maker Skills written by Chris Hackett and published by Weldon Owen International. This book was released on 2014-11-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ultimate guide for tech makers covers everything from hand tools to robots plus essential techniques for completing almost any DIY project. Makers, get ready: This is your must-have guide to taking your DIY projects to the next level. Legendary fabricator and alternative engineer Chris Hackett teams up with the editors of Popular Science to offer detailed instruction on everything from basic wood- and metalworking skills to 3D printing and laser-cutting wizardry. Hackett also explains the entrepreneurial and crowd-sourcing tactics needed to transform your back-of-the-envelope idea into a gleaming finished product. In The Big Book of Maker Skills, readers learn tried-and-true techniques from the shop classes of yore—how to use a metal lathe, or pick the perfect drill bit or saw—and get introduced to a whole new world of modern manufacturing technologies, like using CAD software, printing circuits, and more. Step-by-step illustrations, helpful diagrams, and exceptional photography make this book an easy-to-follow guide to getting your project done.
Download or read book Beneath the Skin written by Adrian Phoenix and published by Simon and Schuster. This book was released on 2009-12-29 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHAOS CONTROLS HIS FUTURE. ONE MORTAL WOMAN COULD BE HIS SALVATION. THE COUNTDOWN TO ANNIHILATION WILL BEGIN WITH DANTE'S CHOICE.... THE FATE OF THREE WORLDS... The dark pieces of vampire rock star Dante Baptiste's past are violently emerging, and it is only a matter of time before the Fallen discover he is the creawdwr they have sought for thousands of years. The destruction he left behind in Oregon threatens to reveal his identity as Fallen Maker and True Blood, exposing the young nightkind to shadowy predators -- mortal and supernatural -- who will do whatever it takes to win his favor...or destroy him. RESTS IN DANTE'S HANDS. When beautiful FBI special agent Heather Wallace went AWOL on assignment, she chose irresistible Dante over the shady government forces that now stalk them both. Heather has her own secrets of the past to uncover, but she is also the only one who can hold her nightkind lover together when his dangerous quest for the truth threatens to send him over the edge. And as she and Dante fi ght for their survival, she realizes they must work together to protect their future -- before his mysterious destiny tears them apart....
Download or read book Makers and Takers written by Rana Foroohar and published by Currency. This book was released on 2017-09-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Wall Street bad for Main Street America? "A well-told exploration of why our current economy is leaving too many behind." —The New York Times In looking at the forces that shaped the 2016 presidential election, one thing is clear: much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum. A key reason, says Financial Times columnist Rana Foroohar, is the fact that Wall Street is no longer supporting Main Street businesses that create the jobs for the middle and working class. She draws on in-depth reporting and interviews at the highest rungs of business and government to show how the “financialization of America”—the phenomenon by which finance and its way of thinking have come to dominate every corner of business—is threatening the American Dream. Now updated with new material explaining how our corrupted financial system propelled Donald Trump to power, Makers and Takers explores the confluence of forces that has led American businesses to favor balance-sheet engineering over the actual kind, greed over growth, and short-term profits over putting people to work. From the cozy relationship between Wall Street and Washington, to a tax code designed to benefit wealthy individuals and corporations, to forty years of bad policy decisions, she shows why so many Americans have lost trust in the system, and why it matters urgently to us all. Through colorful stories of both “Takers,” those stifling job creation while lining their own pockets, and “Makers,” businesses serving the real economy, Foroohar shows how we can reverse these trends for a better path forward.
Download or read book The Want Makers written by Eric Clark and published by . This book was released on 2011-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for-and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do-and how and why.
Download or read book Makers written by Chris Anderson and published by Crown Currency. This book was released on 2012-10-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent--creating “the long tail of things”.
Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Download or read book The Home Makers written by Wim Pauwels and published by . This book was released on 2020-07-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beautiful coffee table book explores private homes, designed by the very best designers, from all over the world.
Download or read book Talent Makers written by Daniel Chait and published by John Wiley & Sons. This book was released on 2021-03-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful ideas to transform hiring into a massive competitive advantage for your business Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring is essential reading for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, co-founders of Greenhouse Software, Inc, provide readers with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably. Talent Makers will provide a step-by-step plan and actionable advice to help leaders assess their talent practice (or lack thereof) and transform hiring into a measurable competitive advantage. Readers will understand and employ: A proven system and principles for hiring used by the world's best companies Hiring practices that remove bias and result in more diverse teams An assessment of their hiring practice using the Hiring Maturity model Measurement of employee lifetime value in quantifiable terms, and how to increase that value through hiring The Talent Makers methodology is the result of the authors’ experience and the ideas and stories from their community of more than 4,000 organizations. This is the book that CEOs, hiring managers, talent practitioners, and human resources leaders must read to transform their hiring and propel their organization to new heights.
Download or read book The Weapon Makers written by Alfred Elton Van Vogt and published by . This book was released on 1970 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Make a Fortune Selling to Women written by Connie Podesta and published by Made For Success Publishing. This book was released on 2016-03-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country?
There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women.
In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for how to sell to women and how to market to women.
With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:
- She doesn't want to play the game
- She doesn't think the salesperson views her as a legitimate decision maker
- She doesn't like the salesperson
- She doesn't trust the salesperson
- She doesn't think the salesperson is the right person for the job
Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Discover exactly the right approach when selling to women and use it to close the deal.
Download or read book A Rush of Wings written by Adrian Phoenix and published by Simon and Schuster. This book was released on 2008-01-08 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: HIS NAME IS DANTE. Dark. Talented. Beautiful. Star of the rock band Inferno. Rumored owner of the hot New Orleans nightspot Club Hell. Born of the Blood, then broken by an evil beyond imagination. HIS PAST IS A MYSTERY. F.B.I. Special Agent Heather Wallace has been tracking a sadistic serial murderer known as the Cross Country Killer, and the trail has led her to New Orleans, Club Hell, and Dante. But the dangerously attractive musician not only resists her investigation, he claims to be "nightkind": in other words, a vampire. Digging into his past for answers reveals little. A juvenile record a mile long. No social security number. No known birth date. In and out of foster homes for most of his life before being taken in by a man named Lucien DeNoir, who appears to guard mysteries of his own. HIS FUTURE IS CHAOS. What Heather does know about Dante is that something links him to the killer -- and she's pretty sure that link makes him the CCK's next target. Heather must unravel the truth about this sensual, complicated, vulnerable young man -- who, she begins to believe, may indeed be a vampire -- in order to finally bring a killer to justice. But Dante's past holds a shocking, dangerous secret, and once it is revealed not even Heather will be able to protect him from his destiny....
Download or read book Makers Paris written by Kate van den Boogert and published by National Geographic Books. This book was released on 2020-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the extraordinary community of artisans and creative entrepreneurs making their mark on Paris today. This inspirational guide introduces you to the locals behind thirty-five of Paris's unique shops, studios, and more. Through beautifully illustrated spreads, immerse yourself in the daily practices of diverse creatives including fashion designer Isabel Marant; baker Apollonia Poilâne, whose sourdough loaves are the toast of the city; fourth-generation art supplier Sophie Sennelier; Palais-Royal shoe designer Pierre Hardy; jet-setting street artist and hotelier André Saraiva; bookseller Sylvia Whitman who continues her father's literary heritage with flair; French cocktail expert Franck Audoux; the duo behind ecological sneaker brand Véja; the inventor of the bistronomy movement Yves Camdeborde; plus a host of chocolatiers, florists, cheesemakers, patissiers, stationers, and more. Each maker links to the next with a personal introduction that adds insight to how these interconnected communities thrive and grow together. You'll get to know each maker--their tools, practices, passions, histories, inspirations, and work environments. Makers Paris takes you inside their businesses to show you how they invent, craft, and sell their wares, and demonstrates in the process how each maker's own passions and talents splendidly intersect with their city's hunger for quality, style, and substance. Whether you're planning a trip to Paris, looking for inspiration, or just wondering what's hot in the City of Lights, this thrilling tour will leave you inspired, satisfied...and hungry for more.
Download or read book Picturebook Makers written by Sam McCullen and published by dPICTUS. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What exists in the space between the words and the pictures? How do the stories unfold? What happens between the first sketch and finished picturebook? Twelve of the world's finest contemporary picturebook makers generously share their experiences, challenges, doubts, sketches, illustrations, and invaluable insights into their creation process. They reveal the complex and time-consuming work that happens behind the scenes, in service of their stories and their readers. An inspiring collection of picturebook knowledge for anyone interested in this unique and dynamic art form. The editor of the book is Sam McCullen, who runs the Picturebook Makers blog and the picturebook platform dPICTUS. PICTUREBOOK MAKERS reveals the picturebook's immense creative potential, and celebrates outstanding international picturebooks and their creators. Featuring Jon Klassen, Kitty Crowther, Beatrice Alemagna, Shaun Tan, Eva Lindström, Blexbolex, Chris Haughton, Suzy Lee, Bernardo P. Carvalho, Isol, Manuel Marsol, and Johanna Schaible.
Download or read book Find Your Fire written by Terri Broussard Williams and published by . This book was released on 2020-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
