Download or read book Memorable Customer Experiences written by Joëlle Vanhamme and published by CRC Press. This book was released on 2016-04-22 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
Download or read book The Madwoman in the Volvo My Year of Raging Hormones written by Sandra Tsing Loh and published by W. W. Norton & Company. This book was released on 2014-05-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writer, performer, and contributing editor to "The Atlantic" humorously chronicles her experiences going through menopause while dealing with the end of her marriage, her preteen daughters, and the hijinks of her eighty-nine-year-old father.
Download or read book The Organized Mind written by Daniel J. Levitin and published by Penguin. This book was released on 2014-08-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details. The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up. But somehow some people become quite accomplished at managing information flow. In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel—and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time. With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives. This Is Your Brain on Music showed how to better play and appreciate music through an understanding of how the brain works. The Organized Mind shows how to navigate the churning flood of information in the twenty-first century with the same neuroscientific perspective.
Download or read book THE BRAND MATRIX written by Mats Urde and published by Brandur publishing. This book was released on 2024-06-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises and values that make up your organization’s identity core – then align the core with every aspect of the business. Drawing on his influential Harvard Business Review article, Mats Urde shows how to tackle this critically important task and forge a corporate brand identity that will boldly stand out from the competition. As a visual aid, he introduces the Corporate Brand Identity Matrix, a simple-to-use tool that ties the identity core to the organization’s mission, strategy, communications, and reputation, helping you create a coherent, clearly understandable whole that will fire employees’ imaginations and wow customers. The book is packed with stories and practical insights from renowned organizations like IKEA, Trek Bikes, Volvo, and the Nobel Prizes that struggled at first but eventually succeeded in motivating employees and winning over customers by defining the identity core. Whether you’re a board member, executive, or entrepreneur, this book offers you a roadmap to success.
Download or read book Coping with Variety written by Yannick Lung and published by Routledge. This book was released on 2018-08-14 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses’ how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors.
Download or read book The Volvo Estate written by Ashley Hollebone and published by David and Charles. This book was released on 2022-01-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the history of the world's most iconic estate car (station wagon), with a wonderful variety of images, some of which have never been published before. The first Volvo car went on sale in 1927 and this book tells the story of the much-loved estate right up to the V90.
Download or read book How Managers Have Learnt to Lead written by S. Kempster and published by Springer. This book was released on 2009-02-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insight into the 'black-box' of leadership learning that acts as a companion to guide leadership development. It has been written to enable the reader to reflect on their own experience and critique this against four case profiles of leadership learning: the public and private sectors; women managers; and owner-managers.
Download or read book International and Comparative Business written by Leo McCann and published by SAGE. This book was released on 2013-11-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Erudite and accessible, McCann demonstrates how the national gets reconfigured around the global without losing some of its unique features. Far from being a one-size-fits-all Anglo-American template, neoliberalism comes in many different hues and variations. This is by far the best textbook in the field and is destined to become a classic for years to come.′ Manfred B. Steger, Professor of Political Science at the University of Hawai′i-Manoa, Honolulu, Hawai’i, USA ′A sweeping examination of systems of capitalism in theory and in the world’s major industrial economies leads Leo McCann to challenge the conventional wisdom on globalization. Historical analysis of the evolution of business systems and detailed examination of present practice demonstrate persuasively that, despite facing common challenges, distinctive national differences remain salient. A must read for anyone who needs to understand how business systems operate in an increasingly interdependent world economy.′ - Dr Eileen Appelbaum, Senior Economist, Center for Economic and Policy Research, Washington, DC, USA Globalization has profound effects on national economies even as distinct national ‘models’ of capitalism remain. International and Comparative Business accessibly tracks the historical and socio-political contexts of the world’s major countries on a chapter-by-chapter basis to the present day. The book provides a comprehensive, critical, yet concise introduction to each of the economies’ key features, including macro overviews as well as organizational and workplace-level analysis. Each chapter features learning objectives, in-depth interpretation and critique of key literature, and annotated further reading to allow readers to rigorously navigate their way through the wealth of material available for each country. This text is essential reading for students and researchers in the areas of international business and cross-cultural management, comparative political economy, and history. Leo McCann is Senior Lecturer in International and Comparative Management at Manchester Business School, University of Manchester, UK
Download or read book Sweden at the Edge written by Michael Maccoby and published by University of Pennsylvania Press. This book was released on 2016-11-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a five-year study of Swedish companies (including those based in the U.S.), public agencies, and national leaders. Michael Maccoby's own contributions provide an in-depth look at the sociotechnical breakthroughs in Sweden, including the first attempt to change the traditional assembly line so that workers would not be treated as a part of the machine. He and his collaborators then trace the development as it was further enhanced at the Uddevalla operation, where self-managed worker teams put together entire cars and are responsible for quality and other management functions. They also examine the Volvo Truck corporation, its successful re-organization of White Motors in the competitive U.S. market, and the development of the Volvo General Motors Heavy Truck Corporation. Sweden at the Edge is an inspiring account of the innovative approach taken by a unified country's ambition to provide employment and to improve working conditions for all its citizens. The authors devote equal time to the problems of executives and middle management, and point to the success of the SAS operation, which, under the direction of Jan Carlzon has become the world model for service management. This book will find a welcome audience in scholars and students of multinational corporations and management.
Download or read book Creating Sustainable Work Systems written by Jan Forslin and published by Routledge. This book was released on 2005-07-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current trends reveal that increasing intensity at work has major consequences at individual, organizational and societal levels. New organizational approaches to work are needed so the balance between intensive and sustainable work can be achieved, yet there are no guiding models, theories or examples on how this can be done. In exploring the development of sustainable work systems, this book analyzes these problems, and provides the basis for designing and implementing 'sustainable work systems' based on the idea of regeneration and the development of human and social resources. Shedding light on the emerging work systems, this book describes existing problems and paradoxes. The researchers, from various academic disciplines and institutions in the US and Europe, consider the existing possibilities and emerging solutions and explore alternatives to intensive work systems.
Download or read book Creating Sustainable Work Systems written by Peter Docherty and published by Psychology Press. This book was released on 2002 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers how the balance between intensive and sustainable work can be achieved by looking at existing possibilities and emerging solutions exploring some alternatives to intensive work systems.
Download or read book Technoethics and the Evolving Knowledge Society Ethical Issues in Technological Design Research Development and Innovation written by Luppicini, Rocci and published by IGI Global. This book was released on 2010-01-31 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book introduces the reader to the key concepts and issues that comprise the emerging field of Technoethics, the interdisciplinary field concerned with all ethical aspects of technology within a society shaped by technology"--Provided by publisher.
Download or read book Brand Like A Rock Star written by Steve Jones and published by Greenleaf Book Group. This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Download or read book Experiential Marketing written by Shaz Smilansky and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Download or read book International Human Resource Management written by Christopher Brewster and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mapped to the CIPD Level 7 module of the same name, International Human Resource Management is a critical textbook for all HR students. Structured around the three core areas of cross-cultural HRM, comparative HRM and international HRM itself, this book provides students with a thorough grounding in the key approaches to international HRM. Packed with global examples and case studies to support learning, this book explores all aspects of international human resource management from global talent strategy, recruitment and knowledge management to the difference in reward systems across cultures and managing expatriate assignments making it essential reading for students on both CIPD and non-CIPD accredited courses. Supported by 'theory and practice' boxes in every chapter and with reflective activities and learning questions throughout, International Human Resource Management ensures that students without real-world business experience fully understand the main concepts and how they apply in the world of work. This edition now includes new coverage of the impact of the gig economy on international HRM, how technology is impacting HRM across countries and new material on workforce diversity. Online resources include lecture slides and additional case studies.
Download or read book The Second Automobile Revolution written by M. Freyssenet and published by Springer. This book was released on 2009-04-30 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.
Download or read book Transforming Japanese Workplaces written by T. Sakikawa and published by Springer. This book was released on 2012-09-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the transformations that have taken place in Japanese workplaces since the dawn of the new millennium in terms of management practices, particularly in the areas of Human Resource Management and organizational culture. The author empirically assesses the effectiveness of the new approaches introduced by Japanese companies.
