Download or read book The Visual Communications Book written by Mark Edwards and published by Lid Publishing. This book was released on 2015-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and practical guide to making high-impact presentations by using visual communications techniques.
Download or read book Handbook of Visual Communications written by Hseuh-Ming Hang and published by Elsevier. This book was released on 2012-12-02 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the most comprehensive reference work on visual communications to date. An international group of well-known experts in the field provide up-to-date and in-depth contributions on topics such as fundamental theory, international standards for industrial applications, high definition television, optical communications networks, and VLSI design. The book includes information for learning about both the fundamentals of image/video compression as well as more advanced topics in visual communications research. In addition, the Handbook of Visual Communications explores the latest developments in the field, such as model-based image coding, and provides readers with insight into possible future developments. - Displays comprehensive coverage from fundamental theory to international standards and VLSI design - Includes 518 pages of contributions from well-known experts - Presents state-of-the-art knowledge--the most up-to-date and accurate information on various topics in the field - Provides an extensive overview of international standards for industrial applications
Download or read book Visual Communication written by Janis Teruggi Page and published by John Wiley & Sons. This book was released on 2021-07-07 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Download or read book Visual Communication written by David Machin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-04-30 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
Download or read book Visual Communication Research Designs written by Keith Kenney and published by Routledge. This book was released on 2010-09-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.
Download or read book Visual Communication written by Jonathan Baldwin and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
Download or read book Visual Communication Design written by Meredith Davis and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Download or read book Handbook of Visual Communication written by Sheree Josephson and published by Routledge. This book was released on 2020-04-03 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
Download or read book A History of Visual Communication written by Josef Müller-Brockmann and published by . This book was released on 1971 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMMUNICATION, technique
Download or read book Studying Visual Communication written by Larry P. Gross and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 3D Visual Communications written by Guan-Ming Su and published by John Wiley & Sons. This book was released on 2012-12-12 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides coverage of the major theories and technologies involved in the lifecycle of 3D video content delivery Presenting the technologies used in end-to-end 3D video communication systems, this reference covers 3D graphics and video coding, content creation and display, and communications and networking. It covers the full range of key areas from the fundamentals of 3D visual representation to the latest 3D video coding techniques, relevant communication infrastructure and networks to the 3D quality of experience. The book is structured to logically lead readers through the topic, starting with generic and fundamental information, continuing with a detailed section of different visualisation techniques before concluding with an extensive view of 3D mobile communication systems and trends. The authors give most focus to four important areas: 3D video coding and communications; 3D graphics/gaming and mobile communications; end-to-end 3D ecosystem (including 3D display, 3D player, networking facility and 3D quality issues), and future communications and networks advances for emerging 3D experience. Presents the theory and key concepts behind the latest 3D visual coding framework, standards, and corresponding quality assessment Provides fundamental material which forms the basis for future research on enhancing the performance of 3D visual communications over current and future wireless networks Covers important topics including: 3D video coding and communications; 3D graphics/gaming and mobile communications; end-to-end 3D ecosystem; and future communications and networks advances for emerging 3D experience Essential reading for engineers involved in the research, design and development of 3D visual coding and 3D visual transmission systems and technologies, as well as academic and industrial researchers.
Download or read book Visual Information Communication written by Mao Lin Huang and published by Springer Science & Business Media. This book was released on 2009-10-20 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual communication through graphical and sign languages has long been conducted among human beings of different backgrounds and cultures, and in recent decades between human and machine. In today's digital world, visual information is typically encoded with various metaphors commonly used in daily life to facilitate rapid comprehension and easy analysis during the communication process. Visual information communication generally encompasses information visualization, graphical user-interfaces, visual analytics, visual languages and multi-media processing. It has been successfully employed in knowledge discovery, end-user programming, modeling, rapid systems prototyping, education, and design activities by people of many disciplines including architects, artists, children, engineers, and scientists. In addition, visual information is increasingly being used to facilitate human-human communication through the Internet and Web technology, and electronic mobile devices. This manuscript provides the cutting-edge techniques, approaches and the latest ongoing researches in the context of visual information communication. It is a collection of 24 chapters selected from more than 60 submissions to the VINCI'09 - 2009 Visual Information Communications International Conference, that is held in Sydney Australia, September 2009. These chapters were selected through a stringent review process to ensure their high standard in quality, significance and relevance. Each chapter was reviewed by at least two international Program Committee members of VINCI’09. The book covers a broad range of contents in five key sub-areas of visual information communication, including.
Download or read book Learning and Visual Communication written by David Sless and published by Routledge. This book was released on 2019-02-21 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.
Download or read book Research Principles and Practices in Visual Communication written by Aect and published by IAP. This book was released on 2000-09-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a whole, the book is a working reference manual. Editorial decisions have been based on criteria which emphasized convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.
Download or read book Visualizing the Web written by Sheree Josephson and published by Peter Lang. This book was released on 2010 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This innovative collection of analyses builds a badly needed bridge between solid visual communication research about legacy media and emerging scholarship about Web-based media."---Julianne Newton, Professor of Visual Communication in the School of Journalism and Communication at the University of Oregon; Co-author of Visual Communication: Integrating Media, Art, and Science --
