Download or read book The User is Always Right written by Steve Mulder and published by New Riders. This book was released on 2006-08-21 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Download or read book The Customer Is Not Always Right written by A.J. Adams and published by Andrews McMeel Publishing. This book was released on 2009-12-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service workers share their funniest and most cringeworthy stories of difficult, demanding, and just plain mind-boggling encounters with the public . . . “Ma’am, the rules clearly state that you cannot have any liquids over 3.4 ounces in your carry-on. If you’d like to, you could—” “But that’s not a liquid!” “Excuse me, ma’am?” “It’s not a liquid! It’s water!” Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Enjoy tales from the creator of the popular website Not Always Right, including half that are previously unpublished, showcasing customer-relations horror stories everyone can relate to. No matter what side of the counter you’re on, there are hilarious accounts about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of “the customer is always right” can be dead wrong.
Download or read book Usability Engineering written by Jakob Nielsen and published by Morgan Kaufmann. This book was released on 1994-09-23 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive Summary. What is usability. Generations of user interfaces. The usability engineering lifecycle. Usability heuristics. Usability testing. Usability assessment methods beyond testing. Interface standards. International user interfaces. Future developments. Exercises. Bibliography. Author index. Subject index.
Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by New Riders. This book was released on 2020-06-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Download or read book Quest for the Best written by Stanley Marcus and published by University of North Texas Press. This book was released on 2001 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Quest for the Best is not just a nostalgic look, however, at the age of handcrafted elegance. Marcus gives good advice on how consumers can educate themselves about the best, demand it, and get it. He describes his own experiences with the best in chapters such as "The Things You Love to Touch" and "Bed and Board." Witty, urbane, but always accessible, Marcus is a joy to read."--BOOK JACKET.
Download or read book User Experience Re Mastered written by Chauncey Wilson and published by Morgan Kaufmann. This book was released on 2009-09-11 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: User Experience Re-Mastered: Your Guide to Getting the Right Design provides an understanding of key design and development processes aimed at enhancing the user experience of websites and web applications. The book is organized into four parts. Part 1 deals with the concept of usability, covering user needs analysis and card sorting—a tool for shaping information architecture in websites and software applications. Part 2 focuses on idea generation processes, including brainstorming; sketching; persona development; and the use of prototypes to validate and extract assumptions and requirements that exist among the product team. Part 3 presents core design principles and guidelines for website creation, along with tips and examples on how to apply these principles and guidelines. Part 4 on evaluation and analysis discusses the roles, procedures, and documents needed for an evaluation session; guidelines for planning and conducting a usability test; the analysis and interpretation of data from evaluation sessions; and user interface inspection using heuristic evaluation and other inspection methods. - A guided, hands-on tour through the process of creating the ultimate user experience – from testing, to prototyping, to design, to evaluation - Provides tried and tested material from best sellers in Morgan Kaufmann's Series in Interactive Technologies, including leaders in the field such as Bill Buxton and Jakob Nielsen - Features never before seen material from Chauncey Wilson's forthcoming, and highly anticipated Handbook for User Centered Design
Download or read book Don t Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Download or read book The Elements of User Experience written by Jesse James Garrett and published by Pearson Education. This book was released on 2010-12-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications. Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it. With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.
Download or read book A Web for Everyone written by Sarah Horton and published by Rosenfeld Media. This book was released on 2014-01-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras
Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Download or read book Ordering Disorder written by Khoi Vinh and published by Pearson Education. This book was released on 2010-11-23 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The grid has long been an invaluable tool for creating order out of chaos for designers of all kinds—from city planners to architects to typesetters and graphic artists. In recent years, web designers, too, have come to discover the remarkable power that grid-based design can afford in creating intuitive, immersive, and beautiful user experiences. Ordering Disorder delivers a definitive take on grids and the Web. It provides both the big ideas and the brass-tacks techniques of grid-based design. Readers are sure to come away with a keen understanding of the power of grids, as well as the design tools needed to implement them for the World Wide Web. Khoi Vinh is internationally recognized for bringing the tried-and-true principles of the typographic grid to the World Wide Web. He is the former Design Director for NYTimes.com, where he consolidated his reputation for superior user experience design. He writes and lectures widely on design, technology, and culture, and has published the popular blog Subtraction.com for over a decade. More information at grids.subtraction.com
Download or read book UX for Lean Startups written by Laura Klein and published by "O'Reilly Media, Inc.". This book was released on 2018-11-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality
Download or read book Sketching User Experiences The Workbook written by Saul Greenberg and published by Elsevier. This book was released on 2012 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1 GETTING INTO THE MOOD 2 SAMPLING THE REAL WORLD 3 THE SINGLE IMAGE 4 SNAPSHOTS OF TIME: THE VISUAL NARRATIVE 5 ANIMATING THE USER EXPERIENCE 6 INVOLVING OTHERSGetting into the mood -- Sampling the real world -- The single image -- Snapshots of time: the visual narrative -- Animating the user experience -- Involving others.
Download or read book Being Wrong written by Kathryn Schulz and published by Harper Collins. This book was released on 2011-01-04 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: To err is human. Yet most of us go through life assuming (and sometimes insisting) that we are right about nearly everything, from the origins of the universe to how to load the dishwasher. In Being Wrong, journalist Kathryn Schulz explores why we find it so gratifying to be right and so maddening to be mistaken. Drawing on thinkers as varied as Augustine, Darwin, Freud, Gertrude Stein, Alan Greenspan, and Groucho Marx, she shows that error is both a given and a gift—one that can transform our worldviews, our relationships, and ourselves.
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
