Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-07-08 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.

Download or read book ECSM2014 Proceedings of the European Conference on Social Media written by Asher Rospigliosi and published by Academic Conferences Limited. This book was released on with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Healthcare Management Strategy Communication and Development Challenges and Solutions in Developing Countries written by Emmanuel K. Ngwainmbi and published by Lexington Books. This book was released on 2014-05-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their development goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India.

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Download or read book Routledge Handbook of Humanitarian Communication written by Lilie Chouliaraki and published by Routledge. This book was released on 2021-09-30 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Humanitarian Communication is an authoritative and comprehensive guide to research in the academic sub-field of humanitarian communication. It is broadly focused on communication that presents human vulnerability as a cause for public concern and encompasses communication with respect to humanitarian aid and development as well as human rights and "humanitarian" wars. Recent years have seen the expansion of critical scholarship on humanitarian communication across a range of academic fields, sharing recognition of the centrality of media and communications to our understanding of humanitarianism as an agent of transnational power, global governance and cosmopolitan solidarity. The Handbook brings into dialogue these diverse fields, their theoretical frameworks and methodological approaches as well as the public debates that lie at the heart of the contemporary politics of humanitarianism. It consolidates existing knowledge and maps out this emerging field as an important site of interdisciplinary knowledge production on media, communication and humanitarianism. As such, the Handbook is not simply a collection of texts sharing a similar theme. It is a coherent intellectual contribution which systematizes current critical scholarship in terms of Domains, Methods and Issues and sets an agenda of emerging and evolving research priorities in the field. Consisting of 26 chapters written by international scholars, who have contributed to laying the foundation of the field, this volume provides an essential guide to the key ideas, issues, concepts and debates of humanitarian communication.

Download or read book Communities and Technologies written by M.H. Huysman and published by Springer Science & Business Media. This book was released on 2003-08-31 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book contains 24 research articles related to the emerging research field of Communities and Technologies (C&T). The papers treat subjects such as online communities, communities of practice, Community support systems, Digital Cities, regional communities and the internet, knowledge sharing and communities, civil communities, communities and education and social capital. As a result of a very quality-oriented review process, the work reflects the best of current research and practice in the field of C&T.

Download or read book Likewar written by Peter Warren Singer and published by Eamon Dolan Books. This book was released on 2018 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense experts P.W. Singer and Emerson T. Brooking.

Download or read book Global Perspectives on Social Media Usage Within Governments written by Chavadi, Chandan and published by IGI Global. This book was released on 2023-08-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.

Download or read book Social Media Strategy written by Phillip G. Clampitt and published by SAGE Publications. This book was released on 2017-07-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Download or read book Digital Communication for Agricultural and Rural Development written by Ataharul Chowdhury and published by Taylor & Francis. This book was released on 2024-07-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID-19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups and those with limited access to digital technology. The book considers how the concept of participation has been transformed by the realities of the pandemic, reflecting on essential principles and practical considerations of communication for development and social change, particularly in the context of global agriculture and food security, the well-being of rural communities, and evolving environmental challenges, such as climate change. In gathering these insights, this volume highlights lessons for the future of participatory development in communication for development and social change processes. This volume will be of great interest to students and scholars of agricultural and rural development, communication for development, digital communication, and sustainable development more broadly.

Download or read book Rethinking Sales Management written by Beth Rogers and published by John Wiley & Sons. This book was released on 2011-02-15 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role. This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.

Download or read book Research Anthology on Social Media s Influence on Government Politics and Social Movements written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-08-26 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Download or read book Proceedings of the 7th Global Conference on Business Management and Entrepreneurship GCBME 2022 written by Ratih Hurriyati and published by Springer Nature. This book was released on 2023-09-29 with total page 1968 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.

Download or read book Gender Communications and Reproductive Health in International Development written by Carolina Matos and published by McGill-Queen's Press - MQUP. This book was released on 2023-06-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: To this day, women globally are subjected to forms of control over their bodies, and their ability to exercise their reproductive rights in particular is still constrained. Amid a rise of challenges to the advancement of women’s rights, including the recent overturning of Roe v. Wade in the United States, sexual and reproductive health rights are at the forefront of conversations about the advancement of gender equality. To determine how communications are used strategically to shape policy, Carolina Matos explores fifty-two feminist and health NGOs from across the world and how they are improving discourse on sexuality and reproductive health in the public sphere. She investigates how these organizations are making use of communications amid various contemporary challenges, including the proliferation of misinformation about women’s rights and health in the public sphere due to the actions of oppositional far-right nationalist groups. Through original in-depth interviews within the NGOs and empirical research of the institutions’ online presences, Matos unpacks the complexities of the relationship between women’s health, communications, and development, contributing to the fields of development, health communications, and gender studies, and advancing the debate on the role of feminist NGOs in advocating for women’s rights. With a postcolonial critique of the role of NGOs in development, Matos illuminates the strategic use of communications in the mediation and advocacy of gender equality and reproductive health.

Download or read book Communication in International Development written by Florencia Enghel and published by Routledge. This book was released on 2018-05-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.

Download or read book Media Controversy Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-09-06 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media is rapidly evolving. From social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Consequently, it has become pivotal to develop new approaches for information processing, understanding, and redistributing. Media Controversy: Breakthroughs in Research and Practice examines the effect of conflicting opinions and views of news outlets and other mass media outlets on cultures, individuals, and groups. It also examines the role of the internet, mobile phones, and other digital platforms in creating an environment for discussing and sharing the latest controversial news. Highlighting a range of topics such as censorship, media ethics, and media transparency, this publication is an ideal reference source for government officials, leaders, activists, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of media controversy.