Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 1961 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.

Download or read book The Use of Mathematical Models in Marketing written by Philip Kotler and published by . This book was released on 1969 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 2012-03-01 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.

Download or read book Mathematical Models in Marketing written by Robert G. Murdick and published by . This book was released on 1970 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Mathematical Models in Market and Opinion Research written by T. Harder and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.

Download or read book The Use of Mathematical Models in Marketing written by R WILSON and published by . This book was released on 1967 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mathematical Models of Distribution Channels written by Charles A. Ingene and published by Springer Science & Business Media. This book was released on 2006-01-27 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Download or read book The Use of Mathematical Models in Marketing written by Robert WILSON and published by . This book was released on 1965 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mathematical Models and Marketing Management written by Robert Dow Buzzell and published by . This book was released on 1964 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity, price-setting, market demand, etc., and includes administrative aspects and decision making. References and diagrams.

Download or read book Mathematical Models in Marketing written by Ursula H Funke and published by Springer. This book was released on 2014-01-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by . This book was released on 1976 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Notes on Mathematical Models in Marketing written by George H. Haines and published by . This book was released on 1965* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Quantitative Modelling in Marketing and Management written by Luiz Moutinho and published by World Scientific. This book was released on 2013 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

Download or read book Mathematical Models in Marketing written by Frank Myron Bass and published by . This book was released on 1961 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Spread in a Social Media Age written by Michael Muhlmeyer and published by CRC Press. This book was released on 2021-03-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of social networks and social media has led to a massive shift in the ways information is dispersed. Platforms like Twitter and Facebook allow people to more easily connect as a community, but they can also be avenues for misinformation, fake news, and polarization. The need to examine, model, and analyze the trajectory of information spread within this new paradigm has never been greater. This text expands upon the authors’ combined teaching experience, engineering knowledge, and multiple academic journal publications on these topics to present an intuitive and easy to understand exploration of social media information spread alongside the technical and mathematical concepts. By design, this book uses simple language and accessible and modern case studies (including those centered around United States mass shootings, the #MeToo social movement, and more) to ensure it is accessible to the casual reader. At the same time, readers with prior knowledge of the topics will benefit from the mathematical model and control elements and accompanying sample simulation code for each main topic. By reading this book and working through the included exercises, readers will gain a general understanding of modern social media systems, network fundamentals, model development techniques, and social marketing. The mathematical modeling of information spread over social media is heavily emphasized through a review of existing epidemiology and marketing based models. The book then presents novel models developed by the authors to account for modern social media concerns such as community filter bubbles, strongly polarized groups, and contentious information spread. Readers will learn how to build and execute simple case studies using Twitter data to help verify the text’s proposed models. Once the reader is armed with a fundamental understanding of mathematical modeling and social media-based system considerations, the book introduces more complex engineering control concepts, including controller design, PID control, and optimal control. Examples of control methods for social campaigns and misinformation mitigation applications are covered in a step-by-step format from problem formulation to solution simulation and results discussions. While many of the examples and methods are framed in the context of controlling social media information spread, the material is also directly applicable to many different types of controllable systems. With the essential background, models, and tools presented within, any interested reader can take the first steps toward exploring and taming the growing complexity of the modern social media age.

Download or read book Promotional Decisions Using Mathematical Models written by Patrick J. Robinson and published by . This book was released on 1967 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: