Download or read book The Unethical Marketing of Alcohol Products to African Americans written by Keisha L. Young and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Booze to Blacks written by George A. Hacker and published by Center for Science in the. This book was released on 1987-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer, wine, and liquor manufacturers aggressively seek to maximize sales of their products to blacks, despite public health and safety problems associated with those products. Rather than act to protect the public from the over-promotion of alcohol, government has set few effective constraints on the sales stratagems of alcoholic beverage producers, who advertise their brands to young people, and who routinely promote regular, daily drinking and appeal to the psychological needs of alcohol abusers. Although blacks, overall, consume less alcohol per capita than whites, drinking in the black community results in disproportionately high rates of certain alcohol-related problems, such as cirrhosis of the liver, esophageal cancer, and violent crime and accidents. But the black population is being targeted for increased consumption. Advertising and other marketing practices directed at blacks are examined. The alcohol industry's varied public relations and "public service" activities, which have been implemented ostensibly to promote goodwill in the black community, result in economic dependence that effectively prevents black media and civic organizations from taking energetic actions against alcohol problems. Recommendations are made to help decrease the economic dependence of these organizations on the alcohol industry. (BJV)
Download or read book Good Corporation Bad Corporation written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.
Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.
Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Download or read book Television and the American Family written by J. Alison Bryant and published by Routledge. This book was released on 2001-01-01 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of a trend-setting volume provides an updated examination of the interaction between families and the most pervasive mass medium: television. Charting the dynamic developments of the American family and television over the past decade, this volume provides a comprehensive representation of programmatic research into family and television and examines extensively the uses families make of television, how extensions of television affect usage, families' evolving attitudes toward television, the ways families have been and are portrayed on television, the effects television has on families, and the ways in which families can mediate its impact on their lives. The volume is an invaluable resource for scholars and students in the areas of media and society, children and media, and family studies.
Download or read book Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications written by Terence A. Shimp and published by South Western Educational Publishing. This book was released on 1997 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
Download or read book Heineken in Africa written by Olivier van Beemen and published by Oxford University Press. This book was released on 2019-08-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.
Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Download or read book Journal of Marketing written by and published by . This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Communications written by John Egan and published by SAGE. This book was released on 2014-10-13 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.
Download or read book Marketing and Consumer Identity in Multicultural America written by Marye C. Tharp and published by SAGE Publications, Incorporated. This book was released on 2001-02-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.
Download or read book Tobacco Product Education and Health Protection Act of 1990 written by United States. Congress. Senate. Committee on Labor and Human Resources and published by . This book was released on 1990 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Christian Ethics and Corporate Culture written by Bartholomew Okonkwo and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays collected in this book discuss the contemporary practice of corporate responsibility by applying the Christian principles of the unity of knowledge and pursuit of truth to the traditional principles of justice, human dignity and the common good, to rediscover a corporate culture that will help transform our economic system and the characteristics required to build an enduring trust in economic relationships. In this volume a select group of management theorists, theologians, legal scholars, economists and ethicists jointly strive to give back to the market economy its ethical and political dimensions. They assess the quality of present day corporate social responsibility, discuss the social and environmental costs of production and argue for an agenda that can be used in modern corporations in their effort to align profitability and growth with business ethics.
Download or read book The American Psychiatric Association Practice Guideline for the Pharmacological Treatment of Patients With Alcohol Use Disorder written by American Psychiatric Association and published by American Psychiatric Pub. This book was released on 2018-01-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use disorder (AUD) is a major public health problem in the United States. The estimated 12-month and lifetime prevalence values for AUD are 13.9% and 29.1%, respectively, with approximately half of individuals with lifetime AUD having a severe disorder. AUD and its sequelae also account for significant excess mortality and cost the United States more than $200 billion annually. Despite its high prevalence and numerous negative consequences, AUD remains undertreated. In fact, fewer than 1 in 10 individuals in the United States with a 12-month diagnosis of AUD receive any treatment. Nevertheless, effective and evidence-based interventions are available, and treatment is associated with reductions in the risk of relapse and AUD-associated mortality. The American Psychiatric Association Practice Guideline for the Pharmacological Treatment of Patients With Alcohol Use Disorder seeks to reduce these substantial psychosocial and public health consequences of AUD for millions of affected individuals. The guideline focuses specifically on evidence-based pharmacological treatments for AUD in outpatient settings and includes additional information on assessment and treatment planning, which are an integral part of using pharmacotherapy to treat AUD. In addition to reviewing the available evidence on the use of AUD pharmacotherapy, the guideline offers clear, concise, and actionable recommendation statements, each of which is given a rating that reflects the level of confidence that potential benefits of an intervention outweigh potential harms. The guideline provides guidance on implementing these recommendations into clinical practice, with the goal of improving quality of care and treatment outcomes of AUD.
Download or read book An Introduction to Business Ethics written by Joseph R. DesJardins and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2008-04-03 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception An Introduction to Business Ethics, by Joseph Desjardins has been a cutting-edge resource for the business ethics course. DesJardin's unique approach encompasses all that an introductory business ethics course is, from a multidisciplinary perspective. It offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy.
Download or read book Ethical Issues in Communication Professions written by Minette Drumwright and published by Routledge. This book was released on 2013-08-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.
