Download or read book The Ultimate LinkedIn Messaging Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2023-04-24 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationships If you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.

Download or read book The Ultimate LinkedIn Messaging Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2023-03-14 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationships If you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-06-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Download or read book The Million Pound LinkedIn Message written by Daniel Disney and published by . This book was released on 2019-08-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is a powerful tool for selling...Here is the reality for many salespeople, recruiters and businesses out there, your prospects and customers are using LinkedIn, some are using it every single day. There are so many ways that you can use LinkedIn to sell and in this book, you will learn how one single well crafted LinkedIn message helped land a deal worth over £1,000,000. Not only that but Daniel also shows you 25 tried, tested and proven LinkedIn message templates as well. There are also several BONUS chapters including showing you how to build an effective LinkedIn profile and generate results from just 15 minutes per day with Social Selling. Daniel Disney is one of the world's leading LinkedIn and Social Selling experts. Daniel has generated £millions in revenue from LinkedIn, has built an audience of over 500,000 followers on LinkedIn and has content reaching millions of people every single month. If you, your team or your business are looking to use LinkedIn to sell, Daniel is the man to bring in.

Download or read book Three Clicks Away written by Michael Drapkin and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

Download or read book B2B LinkedIn Content Marketing written by Andrei Zinkevich and published by Blurb. This book was released on 2019-05-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads without spamming people and paying for ads? This book will be your best investment this year. Many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of the ROI they're getting from their LinkedIn marketing efforts. Their challenges typically include: + publishing content that attracts the wrong audience or doesn't generate traffic, + sending mass invitation requests and then spam people asking for a call, + sending InMail messages trying to generate meetings, + running LinkedIn ads with a brutal cost per click and zero results. We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy. This book will teach you how to: 1. Understand if LinkedIn inbound is a channel that fits your business to acquire leads. 2. The exact same steps you need to follow to generate high-quality leads from LinkedIn through inbound marketing in a systematic and proven way. 3. How to use LinkedIn inbound as a scalable and long-term channel for your company to grow. You'll learn how to: + Leverage social selling to create a stable flow of inbound B2B leads + Find the most prolific market segments, create an ideal customer profile and align + your content marketing strategy around best prospects + Create a scalable content plan for LinkedIn and involve your management and sales teams + Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches + Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience + How to unite inbound and outbound approach for proactive prospecting and lead generation, conversations with the decision-makers and growing B2B sales + How to align LinkedIn content marketing with your B2B marketing strategy

Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Download or read book Kafka The Definitive Guide written by Neha Narkhede and published by "O'Reilly Media, Inc.". This book was released on 2017-08-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every enterprise application creates data, whether it’s log messages, metrics, user activity, outgoing messages, or something else. And how to move all of this data becomes nearly as important as the data itself. If you’re an application architect, developer, or production engineer new to Apache Kafka, this practical guide shows you how to use this open source streaming platform to handle real-time data feeds. Engineers from Confluent and LinkedIn who are responsible for developing Kafka explain how to deploy production Kafka clusters, write reliable event-driven microservices, and build scalable stream-processing applications with this platform. Through detailed examples, you’ll learn Kafka’s design principles, reliability guarantees, key APIs, and architecture details, including the replication protocol, the controller, and the storage layer. Understand publish-subscribe messaging and how it fits in the big data ecosystem. Explore Kafka producers and consumers for writing and reading messages Understand Kafka patterns and use-case requirements to ensure reliable data delivery Get best practices for building data pipelines and applications with Kafka Manage Kafka in production, and learn to perform monitoring, tuning, and maintenance tasks Learn the most critical metrics among Kafka’s operational measurements Explore how Kafka’s stream delivery capabilities make it a perfect source for stream processing systems

Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Download or read book App Quality written by jason arbon and published by Jason Arbon. This book was released on 2014-05-22 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "App Quality: Secrets for Agile App Teams" gives agile and lean app teams an edge in building well-received apps, and accelerates them on the way to 5-stars. The book is written for app developers, testers and product managers. The book uses real world examples and data-driven techniques that any app team can apply to their designs, code, agile sprints, and product planning. "App Quality" gives your app team access to the best practices and hard-earned lessons from analyzing hundreds of millions of app store reviews, thousands of app testers testing hundreds of top apps, and conversations with top app teams. Included: Top 10 App Quality Monsters Top 10 Quality Attributes Tips for Developers, Testers, and Product Managers The book is aimed at both "Agile" and "Lean" app teams. The book is focused on analytics and practical, real-world examples of quality issues, and practical solutions to those quality issues. Whether the team is just starting to plan their next great app, or improving an existing one, following the recommendations and system outlined in this book will help get your app to 5 stars. "App Quality" walks through the "Top 10 App Quality Monsters". These are the top sources of quality issues in today's modern apps: App Deployment and Distribution, Device State and Fragmentation, Users, Real World, Reviews, Metrics, Competition, Security and Privacy, User Interface, and Agile Mobile Teams themselves. Each quality monster is described in detail, with specific best practices and tips for Developers, Testers, and Product Managers. The book also describes the "Top 10 Quality Attributes", learned from app store review analysis and app testing: Content, Elegance, Interoperability, Performance, Pricing, Privacy, Satisfaction, Security, Stability, and Usability. Each quality attribute is described in detail, with real world app examples, with specific best practices and tips Developers, Testers, and Product Managers and pointers to tools and services to improve app quality. Prepare for a deep dive on app store reviews. Deep analytics of what types of feedback people are leaving in the apps store reviews, by type, by frequency, per-category, etc. The book outlines ways to leverage this data to build a higher quality app, improve star ratings, and make users happier. Some myths about Agile for app teams are also debunked. Techniques for leveraging app store reviews for competitive analysis are also described in detail. App store reviews are critical to building a high quality app that is also perceived as high quality. Putting it all together, the book then walks through an example of applying all these great tips, best practices, and data, to a real-world app. See how an expert applies these techniques to a real world app, and see how it can easily apply to your app. See the impact on test planning, development practices, and product prioritization. Armed with the latest best practices, tips, and data-driven quality analysis, app teams can build solid apps with minimal effort and time. The secrets in "App Quality" gives agile and lean teams an edge in building well-received apps, and accelerate them on the way to 5-stars.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Designing Microservices Platforms with NATS written by Chanaka Fernando and published by Packt Publishing Ltd. This book was released on 2021-11-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete reference for designing and building scalable microservices platforms with NATS messaging technology for inter-service communication with security and observability Key FeaturesUnderstand the use of a messaging backbone for inter-service communication in microservices architectureDesign and build a real-world microservices platform with NATS as the messaging backbone using the Go programming languageExplore security, observability, and best practices for building a microservices platform with NATSBook Description Building a scalable microservices platform that caters to business demands is critical to the success of that platform. In a microservices architecture, inter-service communication becomes a bottleneck when the platform scales. This book provides a reference architecture along with a practical example of how to implement it for building microservices-based platforms with NATS as the messaging backbone for inter-service communication. In Designing Microservices Platforms with NATS, you'll learn how to build a scalable and manageable microservices platform with NATS. The book starts by introducing concepts relating to microservices architecture, inter-service communication, messaging backbones, and the basics of NATS messaging. You'll be introduced to a reference architecture that uses these concepts to build a scalable microservices platform and guided through its implementation. Later, the book touches on important aspects of platform securing and monitoring with the help of the reference implementation. Finally, the book concludes with a chapter on best practices to follow when integrating with existing platforms and the future direction of microservices architecture and NATS messaging as a whole. By the end of this microservices book, you'll have developed the skills to design and implement microservices platforms with NATS. What you will learnUnderstand the concepts of microservices architectureGet to grips with NATS messaging technologyHandle transactions and message delivery guarantees with microservicesImplement a reference architecture for microservices using NATSDiscover how to improve the platform's security and observabilityExplore how a NATS microservices platform integrates with an enterprise ecosystemWho this book is for This book is for enterprise software architects and developers who want to gain hands-on microservices experience for designing, implementing, and managing complex distributed systems with microservices architecture concepts. Intermediate-level experience in any programming language and software architecture is required to make the most of this book.

Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Download or read book LinkAbility written by Lynnaire Johnston and published by . This book was released on 2020-08-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ultimate Guide to LinkedIn for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2019-04-16 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find and Network with the Right Professionals You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks. You'll learn how to: Make online connections that are as strong as those made in person Use content marketing to build and promote your thought leadership profile Build trust with prospective clients by exploring similar interests and groups Develop a closing process that convert connections to clients Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say. —Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn. —Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

Download or read book Ultimate Guide to LinkedIn for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2015-03-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.