Download or read book The Ultimate Child Care Marketing Guide written by Kris Murray and published by Redleaf Press. This book was released on 2012-02-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.
Download or read book Family Child Care Marketing Guide Second Edition written by Tom Copeland and published by Redleaf Press. This book was released on 2012-11-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.
Download or read book The 77 Best Strategies to Grow Your Early Childhood Program written by Kris Murray and published by . This book was released on 2014-07-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 BEST ideas and strategies we use consistently.Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it's possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.Kris Murray's first book, "The Ultimate Child Care Marketing Guide", has sold thousands of copies and is 5-star rated on Amazon. Kris wrote this second book, as an easy-to-use idea generator for way to market your child care, daycare, or preschool. Anytime you need a boost in creativity for building enrollment, you can consult this bookas your idea resource. Pick one or two ideas that appeal to you, and get started.
Download or read book The Ultimate Child Care Marketing Guide written by Kris Murray and published by Redleaf Press. This book was released on 2012-02-14 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful tools, exercises, and case studies to help early childhood programs stay at capacity.
Download or read book The Ultimate Child Care Staffing Guide written by Jessica Johnsen and published by . This book was released on 2016-08-23 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is an easy-to-read, actionable guide to tackling turnover in early childhood settings. Jessica Johnsen and Kris Murray have helped hundreds of owners grow their businesses and help systemize their processes. Preventing turnover is huge in this dynamic market and can cost a company tens to hundreds of thousands, even millions of dollars. Kris Murray's first book, "The Ultimate Child Care Marketing Guide", has sold thousands of copies and is 5-star rated on Amazon. Kris brought Jessica Johnsen on to the Child Care Marketing Team as a staffing and marketing expert who has had hands on experience in child care. Pick this book up anytime to help you understand what you should be doing to prevent turnover and why. The book has easy to follow action steps at the end of each chapter to help each and every reader create a staff and company culture that no teacher or administrator wants to leave, no matter what their pay.
Download or read book Child Care Millionaire written by Brian Duprey and published by . This book was released on 2018-10-08 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for early childhood business owners wanting to grow their business into a (multi) million-dollar company. Anyone from the home daycare provider that dreams of one day opening a center, to the small center owner who dreams of having a larger center or a single center owner that wishes to have multiple centers. Brian shares 101 golden nuggets to bring your business greater success. He shares secrets to successful operations, financial insights, management principles, employee management tips, and expansion strategies. He has also included business profiles of more than fifteen center owners who have all created seven figure child care businesses, so you can learn from and be inspired by their stories. If you are ready for the ultimate in child care business success, you'll want to get yourself a copy of this gem!
Download or read book Family Child Care Marketing Guide written by Tom Copeland and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because family child care providers operate out of private homes and are largely invisible to parents, they are faced with a special challenge when they try to market their programs. Based on the premise that there is no contradiction between offering a high-quality home-based child care program and marketing it as a business, this book focuses on family child care marketing or procedures for communicating the benefits of the program to parents who might use it. Directed toward both new providers and experienced professionals, this book teaches the basics of marketing to help maximize enrollment and income. The book discusses ways to market to prospective clients, including home appearance, handling phone calls and interviews, and offering special services. The guide also describes marketing to current clients, including communicating procedures, the use of a finder's fee, videotapes, and evaluations. The book presents both low-cost and high-cost ideas for marketing a program, ranging from Web sites, children's t-shirts, and an alumni magazine, to paid advertising. The book then identifies the key organizations to approach to assist with marketing, such as child care resource and referral agencies, community organizations, and child care regulators, and discusses how to set rates. It also offers suggestions for competing with a new child care center and with unregulated providers. Finally, the book offers ideas for evaluating the marketing plan. Samples of forms and checklists are appended. (KB)
Download or read book 100 Ideas to Market Your Childcare Business written by Gallagher Taffy Gallagher and published by iUniverse. This book was released on 2009-10 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ideas You Don't Have to Think Up... Between staff calling in sick and balancing the bank account, you don't have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full - Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities. Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations. Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you'll certainly reference this book many times during your marketing planning. Celebrate your anniversary (Idea #3) Work with local employers (Idea #68) Call them by name (Idea #14) Telephone etiquette (Idea #62) Fundraiser promotion (Idea #32) Catch the eyes of passersby (Idea #94)
Download or read book Family Child Care Record Keeping Guide Ninth Edition written by Tom Copeland, JD and published by Redleaf Press. This book was released on 2014-10-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most up-to-date and reliable record-keeping resource for home-based family child care providers
Download or read book The Ultimate Child Care Staffing Guide written by Jessica Johnsen and published by Createspace Independent Publishing Platform. This book was released on 2017-12-28 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is an easy-to-read, actionable guide to tackling turnover in early childhood settings. Jessica Johnsen has helped hundreds of owners grow their businesses and help systematize their processes. Preventing turnover is huge in this dynamic market and can cost a company tens to hundreds of thousands, even millions of dollars. Jessica Johnsen is a staffing and marketing expert who has had hands on experience in child care. Pick this book up anytime to help you understand what you should be doing to prevent turnover and why. The book has easy to follow action steps at the end of each chapter to help each and every reader create a staff and company culture that no teacher or administrator wants to leave, no matter what their pay.
Download or read book Cribsheet written by Emily Oster and published by Penguin. This book was released on 2019-04-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Expecting Better and The Family Firm, an economist's guide to the early years of parenting. “Both refreshing and useful. With so many parenting theories driving us all a bit batty, this is the type of book that we need to help calm things down.” —LA Times “The book is jampacked with information, but it’s also a delightful read because Oster is such a good writer.” —NPR With Expecting Better, award-winning economist Emily Oster spotted a need in the pregnancy market for advice that gave women the information they needed to make the best decision for their own pregnancies. By digging into the data, Oster found that much of the conventional pregnancy wisdom was wrong. In Cribsheet, she now tackles an even greater challenge: decision-making in the early years of parenting. As any new parent knows, there is an abundance of often-conflicting advice hurled at you from doctors, family, friends, and strangers on the internet. From the earliest days, parents get the message that they must make certain choices around feeding, sleep, and schedule or all will be lost. There's a rule—or three—for everything. But the benefits of these choices can be overstated, and the trade-offs can be profound. How do you make your own best decision? Armed with the data, Oster finds that the conventional wisdom doesn't always hold up. She debunks myths around breastfeeding (not a panacea), sleep training (not so bad!), potty training (wait until they're ready or possibly bribe with M&Ms), language acquisition (early talkers aren't necessarily geniuses), and many other topics. She also shows parents how to think through freighted questions like if and how to go back to work, how to think about toddler discipline, and how to have a relationship and parent at the same time. Economics is the science of decision-making, and Cribsheet is a thinking parent's guide to the chaos and frequent misinformation of the early years. Emily Oster is a trained expert—and mom of two—who can empower us to make better, less fraught decisions—and stay sane in the years before preschool.
Download or read book Careers in Child Care written by Jeri Freedman and published by The Rosen Publishing Group, Inc. This book was released on 2014-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jobs exist for people who want to work with children of all ages, from day care for babies and toddlers to after-school and special programs for young teens. Stand-alone child care centers, day care centers in businesses and government organizations, child care services in institutions such as hospitals, and special child care programs all offer fulfilling opportunities. In this handy volume, readers learn that there are jobs for people with all levels of education--from a high school degree and the completion of a short training program to two- and four-year college degrees--and which path corresponds to their aspirations.
Download or read book From Survive to Thrive written by Debbie LeeKeenan and published by . This book was released on 2018 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory meets practical tips in this guide for leaders of early childhood programs
Download or read book Marketing Child Care Programs written by Mary Isabelle Frank and published by Psychology Press. This book was released on 1985 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the value of marketing child care programs and document how different types of programs have successfully marketed their services through case studies and illustrations of various kinds of communication strategies. The study of this trend and the exposure to successful marketing programs will prove valuable to administrators of profit and non-profit child care agencies, centers for special needs children, and other church, hospital, and community related programs.
Download or read book The House on Mango Street written by Sandra Cisneros and published by Vintage. This book was released on 2013-04-30 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A coming-of-age classic about a young girl growing up in Chicago • Acclaimed by critics, beloved by readers of all ages, taught in schools and universities alike, and translated around the world—from the winner of the 2019 PEN/Nabokov Award for Achievement in International Literature. “Cisneros draws on her rich [Latino] heritage...and seduces with precise, spare prose, creat[ing] unforgettable characters we want to lift off the page. She is not only a gifted writer, but an absolutely essential one.” —The New York Times Book Review The House on Mango Street is one of the most cherished novels of the last fifty years. Readers from all walks of life have fallen for the voice of Esperanza Cordero, growing up in Chicago and inventing for herself who and what she will become. “In English my name means hope,” she says. “In Spanish it means too many letters. It means sadness, it means waiting." Told in a series of vignettes—sometimes heartbreaking, sometimes joyous—Cisneros’s masterpiece is a classic story of childhood and self-discovery and one of the greatest neighborhood novels of all time. Like Sinclair Lewis’s Main Street or Toni Morrison’s Sula, it makes a world through people and their voices, and it does so in language that is poetic and direct. This gorgeous coming-of-age novel is a celebration of the power of telling one’s story and of being proud of where you're from.
Download or read book The Ultimate Guide to Starting a Daycare written by CL GRIFFIN and published by Carri Griffin. This book was released on 2021-02-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Congratulations on making the decision to start your own child care business! Whatever your reason, whether you’re a nanny with a vision or a parent who sees a need, opening a daycare or child care center isn't easy. If you want to run a successful daycare, you need expert advice and a clear plan to help you stay organized and streamline your operations.
Download or read book Family Business written by Malinda Pennoyer Chouinard and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This visual guide illustrates why Patagonia's on-site child care center is a key component of our corporate mission, and why providing high quality on-site child care to working familites is essential. In safe and engaging environments we support unstructured play where our children learn, and where physical strength, creativity and confidence develop. True to Patagonia's climbing roots we encourage risk as the children learn and grow in an atmosphere of trust. This book is the visual story of how one corporation provides the support working families need to preserve American ingenuity that begins in early childhood"--Publisher.
