Download or read book The Typography of Advertisements that Pay written by Gilbert P. Farrar and published by . This book was released on 1917 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1911 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1898 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Typography of Advertisements that Pay written by Gilbert P. Farrar and published by . This book was released on 1917 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Psychology of Advertising in Theory and Practice written by Walter Dill Scott and published by . This book was released on 1921 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Printers Ink written by and published by . This book was released on 1904 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Printing Art written by and published by . This book was released on 1904 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Class written by and published by . This book was released on 1927 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Editor Publisher written by and published by . This book was released on 1922 with total page 1536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Download or read book Advertiser s Weekly written by and published by . This book was released on 1926 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Printer written by and published by . This book was released on 1923 with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Guide to Typography Literary and Practical Or the Reader s Handbook and the Compositor s Vade mecum written by Henry BEADNELL and published by . This book was released on 1861 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Class Industrial Marketing written by and published by . This book was released on 1927 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Arts Index written by and published by . This book was released on 1924 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art Practice of Typography written by Edmund G. Gress and published by Good Press. This book was released on 2023-10-31 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'The Art & Practice of Typography' by Edmund G. Gress, readers are taken on a comprehensive journey through the world of typography, exploring its history, techniques, and significance in the realm of visual communication. Gress's meticulous attention to detail and informative writing style make this book a valuable resource for both seasoned designers and beginners seeking to enhance their understanding of typography. Drawing on examples from classic and contemporary sources, Gress delves into the nuances of type design, layout, and utilization, providing readers with a deep appreciation for the artistry involved in creating effective typographic compositions. This book is a must-read for anyone interested in graphic design, marketing, or the visual arts. Edmund G. Gress's expertise in typography and passion for sharing his knowledge shine through in every page of this enlightening and engaging book. His extensive experience in the field and dedication to his craft make him a trusted authority on the subject, making 'The Art & Practice of Typography' a true gem for design enthusiasts and professionals alike. I highly recommend this book to anyone looking to expand their design skills and deepen their understanding of the power of typography in visual communication.
Download or read book The Art Practice of Typography written by Edmund Geiger Gress and published by . This book was released on 1917 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
