Download or read book The Twenty First Century Media Industry written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-06-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Download or read book Latinx TV in the Twenty First Century written by Frederick Luis Aldama and published by University of Arizona Press. This book was released on 2022-04-19 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Latinx TV in the Twenty-First Century offers an expansive and critical look at contemporary TV by and about U.S. Latinx communities. This volume unpacks the negative implications of older representation and celebrates the progress of new representation all while recognizing that television still has a long way to go"--
Download or read book The 21st Century Media r evolution written by Jim Macnamara and published by Peter Lang. This book was released on 2010 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Download or read book Public Media Management for the Twenty First Century written by Michał Głowacki and published by Routledge. This book was released on 2013-10-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Download or read book Viewing America written by C. W. E. Bigsby and published by Cambridge University Press. This book was released on 2013-10-10 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher Bigsby explores the potential of television drama to offer a radical critique of American politics, myths and values.
Download or read book Australian Politics in the Twenty First Century written by Glenn Kefford and published by Cambridge University Press. This book was released on 2018-09-20 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australian Politics in the Twenty-First Century presents the many moving parts of Australia's political system from an institutional perspective. It equips students with the requisite foundational knowledge, and encourages them to critically examine the complex interplay between a centuries' old system and a diverse, modern Australian society.
Download or read book Education in the Twenty first Century written by Edward P. Lazear and published by Hoover Press. This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking volume, scholars offer evidence, insights, and ideas on key policy questions affecting education--such as national exams, accountability, performance, and other vital issues, while detailing the importance of education to both the individual and society as a whole.
Download or read book Race and Contention in Twenty First Century U S Media written by Jason A. Smith and published by Routledge. This book was released on 2016-04-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores and clarifies the complex intersection of race and media in the contemporary United States. Due to the changing dynamics of how racial politics are played out in the contemporary US (as seen with debates of the "post-racial" society), as well as the changing dynamics of the media itself ("new vs. old" media debates), an interrogation of the role of the media and its various institutions within this area of social inquiry is necessary. Contributors contend that race in the United States is dynamic, connected to social, economic, and political structures which are continually altering themselves. The book seeks to highlight the contested space that the media provides for changing dimensions of race, examining the ways that various representations can both hinder or promote positive racial views, considering media in relation to other institutions, and moving beyond thinking of media as a passive and singular institution.
Download or read book The Business of the 21st Century written by Robert T. Kiyosaki and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Download or read book Chinese Television in the Twenty First Century written by Ruoyun Bai and published by Routledge. This book was released on 2014-09-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades witnessed the rise of television entertainment in China. Although television networks are still state-owned and Party-controlled in China, the ideological landscape of television programs has become increasingly diverse and even paradoxical, simultaneously subservient and defiant, nationalistic and cosmopolitan, moralistic and fun-loving, extravagant and mundane. Studying Chinese television as a key node in the network of power relationships, therefore, provides us with a unique opportunity to understand the tension-fraught and , paradox-permeated conditions of Chinese post-socialism. This book argues for a serious engagement with television entertainment. rethinking, It addresses the following questions. How is entertainment television politically and culturally significant in the Chinese context? How have political, industrial, and technological changes in the 2000s affected the way Chinese television relates to the state and society? How can we think of media regulation and censorship without perpetuating the myth of a self-serving authoritarian regime vs. a subdued cultural workforce? What do popular televisual texts tell us about the unsettled and reconfigured relations between commercial television and the state? The book presents a number of studies of popular television programs that are sensitive to the changing production and regulatory contexts for Chinese television in the twenty-first century. As an interdisciplinary study of the television industry, this book covers a number of important issues in China today, such as censorship, nationalism, consumerism, social justice, and the central and local authorities. As such, it will appeal to a broad audience including students and scholars of Chinese culture and society, media studies, television studies, and cultural studies.
Download or read book European Media Policy for the Twenty First Century written by Seamus Simpson and published by Routledge. This book was released on 2016-01-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume’s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume’s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
Download or read book Media and Society written by James Curran and published by Bloomsbury Publishing USA. This book was released on 2019-05-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Society is an established textbook, popular worldwide for its insightful and accessible essays from leading international academics on the most pertinent issues in the media field today. With this updated edition, David Hesmondhalgh joins James Curran and a team of leading international scholars to speak to current issues relating to media and gender, media and democracy, sociology of news, the global internet, the political impact of the media, popular culture, the effects of digitisation on media industries, media and emotion, and other vital topics. The media are in a state of ferment, and are undergoing far-reaching change. The sixth edition tries to make sense of the media's transformation, and its wider implications. Purely descriptive accounts date fast, so the emphasis has been on identifying the central issues and problems arising from media change, and on evaluating its wider consequences. What is judged to be the staple elements of the field has evolved over time, as well as becoming more international in orientation. Yet the overriding aim of the book - to be useful to students - has remained constant. This text is an essential resource for all media, communication and film studies students who want to broaden their knowledge and understanding of how the media operates and affects society across the globe.
Download or read book Industrial Approaches to Media written by Matthew Freeman and published by Springer. This book was released on 2016-10-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.
Download or read book The Business School in the Twenty First Century written by Howard Thomas and published by Cambridge University Press. This book was released on 2013-07-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three world experts share their insights on designing the business school of the future, and how to make it work.
Download or read book Promotional Screen Industries written by Paul Grainge and published by Routledge. This book was released on 2015-03-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
Download or read book Design for Media written by Di Hand and published by Routledge. This book was released on 2014-07-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’ Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.
Download or read book Media Industries written by Jennifer Holt and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
