Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Download or read book The Ad Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Download or read book How to Create Effective TV Commercials written by Huntley Baldwin and published by N T C Business Books. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book TV Commercials How to Make Them written by Ivan Cury and published by Taylor & Francis. This book was released on 2013-01-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Download or read book As Seen on TV written by Lou Harry and published by Quirk Books. This book was released on 2002 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want thicker, fuller hair? How about a bigger bustline? A smaller waistline? Or buns of steel? Are you troubled by garden pests, unsightly stains, or an inexplicable desire to look like Richard Simmons? If you answered "Yes" to these questions, we can't really help you. But you might enjoy As Seen on TV, an illustrated history of the greatest gizmos and gadgets ever hawked on television. Here are the real-life stories of Ginsu Knives, K-Tel Records, the Clapper, the Thighmaster, NordicTrack, Time-Life Books, and dozens of other products that have broken the backs of UPS delivery men everywhere. This nostalgic tribute is jam-packed with color photography, fascinating trivia, and loads of fun. You'll learn the secrets of the perfect pitch from As Seen on TV pioneer Ron Popeil. You'll discover unauthorized uses for your favorite products (yes, Virginia, you can eat your Chia Pet sprouts). And you'll find out which of TV's biggest celebrities--from Florence Henderson to Ricardo Montalban--would agree to hawk diet aids, ab-blasters, blemish removers, and teeth whiteners. But that's not all! Purchase this incredible volume today, and we'll give you an extra chapter on the Auto Hammer, Bacon Magic, and The Craftmatic Adjustable Bed--absolutely free!
Download or read book Commercial Directing Voodoo written by Jordan Brady and published by Createspace Independent Publishing Platform. This book was released on 2018-03-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.
Download or read book A Companion to Television written by Janet Wasko and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Download or read book Life After the 30 Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Download or read book I Funny written by James Patterson and published by jimmy patterson. This book was released on 2012-12-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 bestselling author James Patterson doles out the laughs in the first book in the hit series! Middle-schooler Jamie Grimm faces bullies and self-doubt as he chases his dream of becoming the world’s greatest comedian Jamie Grimm is a middle schooler on a mission: he wants to become the world's greatest standup comedian--even if he doesn't have a lot to laugh about these days. He's new in town and stuck living with his aunt, uncle, and their evil son Stevie, a bully who doesn't let Jamie's wheelchair stop him from messing with Jamie as much as possible. But Jamie doesn't let his situation get him down. When his Uncle Frankie mentions a contest called The Planet's Funniest Kid Comic, Jamie knows he has to enter. But are the judges only rewarding him out of pity because of his wheelchair, like Stevie suggests? Will Jamie ever share the secret of his troubled past instead of hiding behind his comedy act? Prepare to laugh and cheer along with Jamie in this highly-illustrated, heartfelt middle school story.
Download or read book I am Anne Frank written by Brad Meltzer and published by Penguin. This book was released on 2020-10-13 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 22nd book in the New York Times bestselling series of biographies about heroes tells the story of Anne Frank, the young Jewish girl who documented her life while hiding from the Nazis during World War II. (Cover may vary) This engaging biography series focuses on the traits that made our heroes great--the traits that kids can aspire to in order to live heroically themselves. Each book tells the story of an icon in a lively, conversational way that works well for the youngest nonfiction readers. At the back are an excellent timeline and photos. This volume features Anne Frank, whose courage and hope during a time of terror are still an inspiration for people around the world today. While Anne and her family hid in an attic during the Holocaust, she kept a journal about all her hopes and fears and observations. That journal and the story of her life are still read and told today to remember the life of a young girl and warn against the consequences of bigotry. This friendly, fun biography series inspired the PBS Kids TV show Xavier Riddle and the Secret Museum. One great role model at a time, these books encourage kids to dream big. Included in each book are: • A timeline of key events in the hero’s history • Photos that bring the story more fully to life • Comic-book-style illustrations that are irresistibly adorable • Childhood moments that influenced the hero • Facts that make great conversation-starters • A virtue this person embodies: Anne Frank's unwavering hope is central to this biography You’ll want to collect each book in this dynamic, informative series!
Download or read book I am Unstoppable written by Brad Meltzer and published by Penguin. This book was released on 2019-05-14 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The littlest readers can learn about Amelia Earhart in this board book version of the New York Times bestselling Ordinary People Change the World biography. This friendly, fun biography series focuses on the traits that made our heroes great—the traits that kids can aspire to in order to live heroically themselves. In this new board book format, the very youngest readers can learn about one of America's icons in the series's signature lively, conversational way. The short text focuses on drawing inspiration from these iconic heroes, and includes an interactive element and factual tidbits that young kids will be able to connect with. This volume tells the story of Amelia Earhart, the famous pilot.
Download or read book The TV Commercial written by Jon J. Conrad and published by . This book was released on 1983 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 100 Best TV Commercials and why They Worked written by Bernice Kanner and published by Crown. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.
