Download or read book The Mouse with the Too long Tail written by Bani McSpedden and published by . This book was released on 1988 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Download or read book The Too Long Tail written by T. V. W. Carpenter and published by . This book was released on 1953 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Long Tail Kitty written by Lark Pien and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long Tail Kitty shows his house, street, neighborhood, and the town where he lives.
Download or read book The Cat With the Very Long Tail written by Mary Conley and published by Createspace Independent Publishing Platform. This book was released on 2013-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinarily long tail that seems to have a mind of its own. For the playful and curious Lotaica, the long and troublesome tail cannot dampen her adventurous spirit...until the day she sneaks into Ronnie's room uninvited. A miscalculated jump, a tremendous crash, and the overwhelming anger of a teen-aged boy lead Lotaica on an adventure she could never have imagined. Dumped and all alone, Lotaica soon discovers that the life of a street cat is a life of constant danger...cars, raccoons, nasty weather. Even as the clever little kitten is honing her survival skills, she continues to hope that her human family will someday come back for her. Or, does fate have another path selected for The Cat With the Very Long Tail?
Download or read book Free written by Chris Anderson and published by Hachette Books. This book was released on 2009-07-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Download or read book A Short Tale of a Long Long Tail written by Michael Brian O’Hara and published by Archway Publishing. This book was released on 2016-11-08 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mr. Lion has spent a good part of his life moving from jungle to jungle. Hes just looking for a place where he can be left alone. Hes sad because everyone laughs at him and makes fun of him because his tail is so long. In fact, Mr. Lions tail is longer than the giraffes neck, the elephants trunk, and the rhinoceross horn, and its even longer than the snakes whole body. In this jungle, though, the animals dont laugh; its rude to laugh at someone who is different. They admire Mr. Lions tail, and several of the animals try to make friends with the lion. But he just wants to be left alone. One day, tragedy strikes in the jungle. The animals call upon Mr. Lion to help them rescue a monkey who is in trouble after trying to cross a flooded river. The lion realizes he has a special talent, and his tail, though very long, is an important part of who he is.
Download or read book The Long Tail of Trauma written by Elizabeth Wilcox and published by . This book was released on 2020-11-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a story of mothers. This is a story of daughters. This is a story of the trauma we carry and the trauma we tend to.So begins this multigenerational memoir that explores the author's maternal history of repeated trauma, separation, adverse childhood experiences (ACES) and their impact on mental health. Set against a twenty-year dialogue with her mother Barbara who suffers from long undiagnosed PTSD, author Elizabeth Wilcox opens her maternal history with the birth of her illegitimate grandmother Violet to a German house servant outside London in 1904. With her mother's encouragement, Wilcox goes on to trace the lives of Violet and her mother Barbara, both of whom are deeply impacted by maternal separation and the complex trauma they have endured because of war. Through a dual timeline that is both present day and historic, Wilcox weaves together the documented and imagined voices of the women who precede her.Through her mother Barbara who has successfully raised seven children despite her difficult past, Wilcox also shows what it means to parent with intention, forgiveness and unconditional love.
Download or read book Tails written by Melanie Mitchell and published by LernerClassroom. This book was released on 2003-10-01 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple introduction to some different animals that have tails.
Download or read book The Tail of Emily Windsnap written by Liz Kessler and published by Candlewick Press. This book was released on 2010-05-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young girl learns she’s half mermaid and plunges into a scheme to reunite with her father in this entrancing, satisfying tale that beckons readers far below the waves. For as long as she can remember, twelve-year-old Emily Windsnap has lived on a boat. And, oddly enough, for just as long, her mother has seemed anxious to keep Emily away from the water. But when Mom finally agrees to let her take swimming lessons, Emily makes a startling discovery — about her own identity, the mysterious father she’s never met, and the thrilling possibilities and perils shimmering deep below the water’s surface. With a sure sense of suspense and richly imaginative details, first-time author Liz Kessler lures us into a glorious undersea world where mermaids study shipwrecks at school and Neptune rules with an iron trident — an enchanting fantasy about family secrets, loyal friendship, and the convention-defying power of love.
Download or read book The Little Fox Who Lost His Tail written by Jedda Robaard and published by little bee books. This book was released on 2015-01-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little Fox is having a very unusual day. He has lost something very important to him—his tail! Join Little Fox on his adventures as he searches for his missing tail. Little Fox has lost his tail! Can you help him find it? Children can lift the flaps to help Little Fox find his missing tail. Is it in the closet? Can it be in the attic? Where could it be? Filled with adorable illustrations by Jedda Robaard, this amusing, interactive adventure is perfect for parents and children to share.
Download or read book How to Save Your Tail written by Mary Hanson and published by Schwartz & Wade. This book was released on 2012-01-25 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a cookie-baking Rat named Bob save his tail from being gobbled by two hungry cats? By serving them cookies and telling them fantastic fairy tales about his family, of course. There's the story about great-grand uncle Mustard who upgrades his family to a lovely three-bedroom brick house. (All's well until some wolves with snout-warts show up.) And there's the one about how starving Grandma Lois was forced to take a job spinning straw into gold. (Impossible to do . . . until a hairy chimney troll comes along.) With allusions to classic fairy tales, plus a storytelling rat to rival Scheherazade, this book—which also includes black-and-white illustrations, a family tree, and a map of Bob's neighborhood—is sure to hold both cats and kids captive.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
Download or read book The Stranger s Long Neck written by Gerry McGovern and published by A&C Black. This book was released on 2010-06-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale! Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications. Top 5 Tips for Improving Your Website by Gerry McGovern 1. On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT. 2. Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know. 3. Every website has a small set of top tasks what I call the “long neck” that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are—or wants them to be! 4. The BIGGEST key to website improvement and efficiency of “long neck” consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company. 5. The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage. Find out more in The Stranger's Long Neck
Download or read book The Story About Ping written by Marjorie Flack and published by Penguin. This book was released on 2014-09-04 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Story About Ping covers the concepts Family and Problem Solving. This classic children’s book was first published in 1933 and is still as delightful and relevant as ever. Ping’s owner takes him and his siblings to the river for dinner. When it’s time to go, Ping is the last duck in the water and, as such, will receive a spanking. To avoid punishment, he hides—only to be captured the next morning by a young boy for his family’s dinner. Finally Ping is set free, and when he sees his master’s boat, the last thing he fears is a spanking—he’s just thankful to be home!
Download or read book The Mouse with the Question Mark Tail written by Richard Peck and published by Penguin. This book was released on 2013-07-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set off on an amazing quest with this lovable orphaned mouse. The tiniest mouse in the Royal Mews is such a mystery he doesn’t even know his own name! He scampers off on a epic adventure in and around Buckingham Palace with a plan to seek the advice of Queen Victoria. The exhilarating journey takes him to strange and wonderful places, but will it help him discover who he is and where he came from? This delightful follow-up to the acclaimed Secrets at Sea from Newbery Medal winner Richard Peck is full of laughs, surprises and excitement. “This clever yarn should delight fans of animal adventure stories.” —Booklist, starred review “Readers will gleefully suspend disbelief as they trace Mouse Minor’s exciting journey.” —Publishers Weekly, starred review
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
