Download or read book TikTok for Authors written by and published by Hope Publishing. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to leverage the power of TikTok to reach new readers, build a community, and sell more books. This book is specifically tailored for non-fiction authors wanting to learn TikTok's unique language and trends to effectively promote their published works.

Download or read book The Visual Revolution Guidebook written by Roz Morris and published by Right Book Press. This book was released on 2024-08-22 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The visual economy is here and we are all broadcasters now! In today’s fast-paced world of constant media, moving images and digital presence, broadcasting is no longer the preserve of the privileged few. When every visual choice has the power to make or break reputations, success in this highly competitive economy hinges on mastering the skills of visual communication. The Visual Revolution Guidebook is your essential toolkit for navigating and leveraging this new visual-centric landscape and understanding its dynamics in the modern business environment. Media expert Roz Morris delves deep into the strategies and skills you need to stand out and flourish amidst the constant imagery of the modern 24-hour media cycle. Through illuminating case studies, proven approaches and user-friendly, practical advice and checklists, you’ll be equipped with an impressive range of advanced media skills, including how to: > Craft a compelling online presence. > Produce impactful promotional videos. > Fine-tune presentation skills across diverse media platforms. > Shine in media interviews with confidence and precision. > Harness the incredible potential of the metaverse. > Understand the evolving role of influencers. Whether you’re an entrepreneur, marketer or business leader seeking to understand and excel in modern business communication, this is more than just a must-read – it’s an expert and indispensable roadmap to thriving in the visual revolution.

Download or read book Summary of Perry Marshall Dennis Yu s The Definitive Guide to TikTok Advertising written by Everest Media, and published by Everest Media LLC. This book was released on 2022-08-22T22:59:00Z with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The 80/20 rule is everywhere. Not absolutely everything, but most things. Shoes, domains, names, Bible verses, trips to Vegas, pearl necklaces, consumption of dinner napkins, and tubes of lipstick. Rabbit populations, streams, rivers, and passengers on London’s underground Tube trains. #2 The 80/20 rule is not the exact number 80/20 that is the rule, but the principle of positive feedback, which is when behavior is rewarded so that it produces more of the same behavior. You can easily assign dollar figures to all and instantly know which opportunities are worth pursuing and which ones waste your time and money. #3 80/20 says that if you have 10 rooms in your house, you spend almost all your time in two or three of them. It says if you hire 10 salespeople, two will generate 80 percent of the sales and the other eight will generate only 20 percent of the sales. #4 The concept of your greatest hits is to find the best performing ads and then 80/20 things further to improve what’s already working. By taking this approach, you can 80/20 your way to finding the best performing ads and then 80/20 things further to improve them.

Download or read book Machine Learning Contests A Guidebook written by Wang He and published by Springer Nature. This book was released on 2023-10-11 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically introduces the competitions in the field of algorithm and machine learning. The first author of the book has won 5 championships and 5 runner-ups in domestic and international algorithm competitions. Firstly, it takes common competition scenarios as a guide by giving the main processes of using machine learning to solve real-world problems, namely problem modelling, data exploration, feature engineering, model training. And then lists the main points of difficulties, general ideas with solutions in the whole process. Moreover, this book comprehensively covers several common problems in the field of machine learning competitions such as recommendation, temporal prediction, advertising, text computing, etc. The authors, also knew as "competition professionals”, will explain the actual cases in detail and teach you various processes, routines, techniques and strategies, which is a rare treasure book for all competition enthusiasts. It is very suitable for readers who are interested in algorithm competitions and deep learning algorithms in practice, or computer-related majors.

Download or read book Freelancer s Framework Guidebook 1 Building Brand written by Erin McDermott and published by Spire Starter. This book was released on 2021-02-22 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical product engineering encompasses some of the more difficult career types to jump into freelancing with. This group includes disciplines such as mechanical engineering, electrical engineering, optical engineering, industrial design, and similar. Unlike with freelance software engineering or other professions altogether, there aren't a lot of support structures in place for these pros. There also isn't a lot of guidance available on the subject! That's why Erin McDermott distilled her many years of experience in sales, marketing, and freelance hardware engineering into this book. It's not just marketing-speak applied to hardware. McDermott, herself, runs an optical engineering firm, Spire Starter, and writes from personal experience of building a company and starting from zero. When starting out, freelancers can be overwhelmed wondering how they'll survive. They probably didn't take a college course in how to provide hardware engineering services as a business owner. They probably never even saw a book on the subject before this one. Every part of making a living as a freelancer can be perplexing at first. What are the steps involved? How do you make sure you don't go hungry? Where do you find prospective clients? How do you get these strangers to want to pay you? A variety of skills are needed to survive as a freelance engineer, but the most important one is the ability to connect with paying clients. In turn, building brand is one of the most impactful activities in attracting those paying clients. It's also something an engineer can begin at any stage of his or her career - even before graduation. That's why this book focuses on that first vital step a freelancer needs to succeed: building their brand in order to attract paying clients to them. As a warning: this book is not about the typical MBA definition of building brand. There is no help within on picking your company colors, nor your mascot. It's not even about designing physical products to look snazzy. No, this book is all about building a solid understanding in the minds of others about what value your engineering skills can bring them. That is the key that leads those that need your services to you.

Download or read book TikTok A Creative Guide written by Stéphane Bouillet and published by BoD - Books on Demand. This book was released on 2021-10-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has grown into a staple of the social mediascape. Brands are slightly unsettled but quickly won over by this new video-sharing platform, with more and more seeing the opportunity for influencer marketing tailored to a new audience. By offering creative "formats" that match TikTok's unique style, this guide aims to inspire you to create equally unique content with your influencer. Familiarize yourself with these new rules, be creative and take the leap - TikTok is here to stay!

Download or read book The Digital Marketing Book Competitors Rated 1 Star written by Shu Chen Hou and published by Kokoshungsan Ltd. This book was released on with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Digital Marketing: Dominate Your Competition Are you tired of watching your competitors steal your market share? Ready to take your business to new heights? "The Digital Marketing Book: Competitors Rated 1 Star" is your ultimate guide to mastering the digital landscape. Discover how to: Attract More Customers: Learn proven SEO techniques to boost your website's visibility. Engage Your Audience: Create captivating social media content that drives engagement. Convert Visitors into Buyers: Build effective sales funnels to maximize conversions. Outsmart Your Competitors: Stay ahead of the curve with cutting-edge marketing strategies. Don't let your competition leave you behind. Grab your copy today and start dominating your industry.

Download or read book Advertising For Personal Training written by Ehsan Zarei and published by DMA4U. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to personal trainer marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your personal trainer marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your personal trainer marketing to the next level.

Download or read book How to earn money with Tik Tok written by Marius Pletl and published by Pletl. This book was released on 2021-11-05 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people dream of making money with Tik Tok, but only a handful of dreamers make it. If you're ready to invest in your Tik Tok account for the long term, this guide is for you. You'll learn all the ways and techniques to make money with Tik Tok. I show you strategies that only a few of the influencers use. There are numerous opportunities, but only a few are willing to walk this rocky path. Be one of the few and stand out from the crowd.

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Wall Street Guidebook for Journalism and Strategic Communication written by Alecia Swasy and published by Routledge. This book was released on 2020-06-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding mergers and acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike – whether in corporate communication, public relations or journalism – who want to gain the financial literacy necessary to succeed in today’s competitive marketplace. An online guide for professors includes discussion questions, assignments and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.

Download or read book Digital Threads written by Neal Schaffer and published by Neal Schaffer. This book was released on 2024-10-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is a must-read for any entrepreneur or small business owner looking to scale their brand and achieve lasting success in today’s digital-first world. As the digital landscape continues to evolve at lightning speed, the key to survival and growth lies in mastering digital marketing strategies that are both cost-effective and powerful. But with so many platforms, tools, and trends, knowing where to begin—or how to improve your existing approach—can feel overwhelming. That’s where Digital Threads comes in. Bestselling author, Fractional CMO, keynote speaker, and university educator Neal Schaffer draws on over a decade of experience in digital marketing to deliver an accessible, practical guide packed with strategies tailored to small businesses and entrepreneurs. Whether you’re launching a new venture or looking to grow an existing one, this book offers a clear path to building a robust digital presence and driving real, measurable growth. With Digital Threads, you will discover how to: Leverage Big-Brand Strategies on a Small-Business Budget: Neal demystifies the marketing tactics used by large brands and adapts them to the scale and budget of smaller businesses. From optimizing your online presence to using the same frameworks that industry leaders rely on, you’ll learn how to compete effectively without overspending. Maximize Your Content's Impact: In today’s fast-paced world, content is everything. Neal teaches you how to repurpose your content to make it work harder for you. Whether it’s blogs, social media posts, or videos, you’ll learn to distribute your content across multiple platforms in ways that boost visibility and engagement. Master Social Media Marketing: Social media isn’t just for big brands. Learn how to develop platform-specific strategies that work on a small budget. Neal shares his insider tips on creating engaging content, growing your audience, and turning followers into loyal customers. Unlock the Power of AI Tools: AI isn’t just a buzzword—it’s a game-changer for businesses. Neal shows you how to harness cutting-edge AI tools to streamline your marketing efforts, improve efficiency, and gain a competitive edge. From chatbots to personalized content creation, Digital Threads reveals the possibilities of AI in digital marketing. Implement SEO and Lead Generation Strategies: Building a strong online presence starts with getting noticed. Learn Neal’s proven methods for optimizing your website for search engines, creating compelling lead magnets, and turning website visitors into customers. You’ll understand how to leverage the full potential of SEO and generate high-quality leads that convert. Scale Your Marketing with Automation: As your business grows, so should your marketing. Neal offers a deep dive into marketing automation tools that allow you to save time, maintain a personal connection with your audience, and scale your marketing efforts seamlessly. Navigate Influencer and User-Generated Content: Influencer marketing isn’t just for celebrities. Neal explains how small businesses can tap into micro-influencers and user-generated content to build authentic engagement, grow brand loyalty, and increase reach. Digital Threads takes a hands-on approach, providing step-by-step frameworks, real-world examples, and case studies that bring the strategies to life. Whether you're just getting started or refining your digital marketing game plan, this book delivers a complete roadmap to success. With endorsements from industry thought leaders such as Michael Stelzner (founder of Social Media Examiner), Brian Solis (digital futurist and author), and Ann Handley (Wall Street Journal bestselling author), Digital Threads is not just a book—it’s your guide to building a sustainable, successful brand in the digital age. Who Should Read Digital Threads? Small Business Owners: If you’re ready to take your business to the next level but aren’t sure where to start with digital marketing, this book is for you. Entrepreneurs: Whether you’re launching your first company or expanding an existing venture, Digital Threads provides the strategies you need to grow your brand in the digital marketplace. Content Creators: Learn how to make the most of your content and distribute it across multiple platforms to maximize impact and reach. Marketing Students and Professionals: Stay ahead of the curve with fresh insights into the latest digital marketing trends, including AI and content repurposing. Service Providers: If you’re looking to grow your client base through effective digital marketing strategies, Digital Threads will show you how to build a robust online presence. By the end of Digital Threads, you’ll have the knowledge, tools, and confidence to: - Build a strong digital footprint that drives measurable results - Expand your reach and increase engagement across digital platforms - Optimize content for SEO and lead generation - Implement marketing automation to scale your efforts - Leverage AI tools for maximum efficiency Build lasting relationships with customers through influencer and user-generated content If you’re serious about mastering digital marketing, Digital Threads is the playbook you need. Start weaving your path to digital success today.

Download or read book Business Models Guide written by FourWeekMBA and published by FourWeekMBA. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide by FourWeekMBA on business models, to get up to date with all the potential models born and evolved during the web era and rising with the digital revolution happening on the web. A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strategies. A business model is a holistic framework to understand, design, and test your business assumptions in the marketplace. In this guide, we’ll see also 53 business model types identified by the FourWeekMBA research. Ever since, this list started to be published, back in 2018, many copycats around the web have started to duplicate it without understanding the meaning of each model referenced here. Thus, if you need our feedback, feel free to reach out. You can jump directly to any of them below or read the guide in order: A mix of chain and franchise business model Ad-supported (subsidized) business model Affiliate business model Aggregator business model Agency-based business model Asymmetric business models Attention merchant business model Barbell business model Bidding multi-brand platform model Blitzscaler-mode business model Blockchain-based business models Bundler model Cash conversion cycle or cash machine model Discount business model focusing on high quality Distribution based business model Direct-to-consumers business model Direct sales business model E-commerce marketplace business model Educational niche business model Family-owned integrated business model Feeding model Freemium model (freemium as a growth tool) Free-to-play model Freeterprise model Gatekeeper model Heavy-franchised business model Humanist enterprise business model Enterprise business model built on complex sales Lock-in business model Instant news business model Management consulting business model Market-maker model Multi-brand business model Multi-business model Multi-sided platform business model Multimodal business model Multi-product (Octopus) business model On-demand subscription-based business model One-for-one business model Open-Source Business Model Peer-to-peer business model Platform-agnostic model Platform business model Privacy as an innovative business model Razor and blade revenue model Self-serving model Space-as-a-service model Subscription-based business model Surfer model: reverse-engineering the gatekeeper Three-sided marketplace model User-generated content business model User-generated AI-amplified model Unbundler model Vertically integrated business model What is a business model and why is it important? A business model is a critical element for any startup's success as it is what unlocks value in the long term. In a way, developing a business model isn’t only about monetization strategies. Indeed, that is way more holistic. To develop a business model companies need to create value for several stakeholders. Thus, a business model is about what makes users go back to your app, service, or product. It is about how businesses can get value from your solution. It is about how suppliers grow their business through it. A business model is all those things together. In short, when those pieces come together, that is when you can say to have a business model.

Download or read book Unforgettable written by Phil Mershon and published by Morgan James Publishing. This book was released on 2023-09-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to create memorable and valuable experiences for your customers? Look no further than "Unforgettable: The Science of Creating Memorable Experiences" by Phil Mershon. In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Inside this book, you'll: Discover how to create life-changing experiences that leave a lasting impact on your audience. Learn how to minimize five common negative forces that can detract from any event. Find out how to craft meaningful moments tailored to any audience you are targeting. Master the event planning strategies and actions that make the greatest impact. Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired. With Unforgettable, you will learn how to create life-changing experiences that will leave a lasting impact on your audience. Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner, Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served. Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable. Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. With the event management tools and models available in "Unforgettable: The Science of Creating Memorable Experiences," anyone can design a memorable and valuable experience for customers. Don't settle for average events that leave your audience feeling bored and uninspired. Use Unforgettable to create experiences that are life-changing and unforgettable, while minimizing negative forces and crafting meaningful moments for each audience served. Get this book today!

Download or read book Influencers Youtube Secrets The Ultimate Guide Book written by Irina Bristow and published by Zee Publishing. This book was released on 2022-12-25 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Else Wants To Learn The Secrets Of Youtube Vlogging? In this book, she will walk you through how to set up the channel, optimize it for search engines, and go from zero to a lot of subscribers in no time. Ms. Bristow will show you what you need to do to make a living with Vlogging. This book is an in-depth and technical roadmap to build your channel, how to make great content, the hardware and sofware to use, and how to promote your videos and channel, video SEO, and how to maximize your subscribers and views on the content you make. This book will teach you everything you need to know about the world of Youtube Vlogging! Specifically, in this book you will learn about: Success Tips Recommendations For Vlog Success Tools And Softwares Monetization Use The Right Tags For Your Video Create A Keyword-Rich Description Create A Meaningful Title Around The Main Keyword Video Optimization Is Not Hard Test How Well Your Videos Are Received Create A Storyboard Create A Script Plan The Content Create An Appealing And Unique Brand What About Equipment? What Are Other Vloggers Doing In This Area? Identify And Understand Your Audience Decide Which Vlogging Style You Prefer Top Niches What Skills Do You Need? And much more... Order this today.

Download or read book Advertising in the Digital Age written by Sevil Yesiloglu and published by SAGE Publications Limited. This book was released on 2024-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Download or read book The 5 Minute Guide To Building An Incredible Brand written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-04-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Building An Incredible Brand is for entrepreneurs who want to build a solid brand around their business, but might not know where to start. This guide aims to provide simple and clear guidance on the basics of what branding really is, and how to make sure they are setting up their branding the right way. This book, the fourth in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Why Branding Is So Important ✔️ Defining Your Brand ✔️ Building Your Brand ✔️ Building Brand Credibility ✔️ Promoting Your Brand ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.