Download or read book The Structure of Students Attitudes Towards Advertising written by Md. Zabid Abdul Rashid and published by . This book was released on 1987 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attention Attitude and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

Download or read book College Students Attitudes Toward Internet Advertising written by Kanjana Kittiaram and published by . This book was released on 1999 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A comparison of college students attitudes toward advertising in China and Taiwan written by Ching-ju Chen and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Students attitude Towards Advertising in Higher Education Institutions written by Jayaraman Munusamy and published by LAP Lambert Academic Publishing. This book was released on 2011-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is about students' attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect, Consumer Benefit, Consumer Manipulation, Values Corruption, Good for Economy and Economic Role that impacted students' attitude towards advertising. The findings suggest that students' attitude towards advertising is favorable. The Product Information, Consumer Benefit, Hedonic Effect, Good for Economy and Economic Role have significant correlation with students' attitude towards advertising. The results have shed some lights for advertising managers and organizations so as to design successful advertising messages in order to create effective results for achieving competitive advantages.It is important for advertising managers to maintain proper focus on the appropriate attitude of Malaysian students about advertising. While focusing more efforts on building the message that is inclined to favourable belief, they will also need to watch out the unfavourable factors that may lead to negative attitude towards their advertisements.

Download or read book Proceedings of the 1979 Academy of Marketing Science AMS Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Students Attitudes to Advertising and to Business in the United States of America written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Student Attitudes Toward Advertising written by John Milton Planchon and published by . This book was released on 1975 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Students Attitudes Toward Advertising written by Chien-da Chung and published by . This book was released on 1971 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Advertising Education on Attitudes Toward Advertising written by Denny E. McCorkle and published by . This book was released on 1990 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: While several researchers have examined students' attitudes toward advertising, none have previously examined the effects of an advertising class on changing these attitudes. Using quasi-experimental, nonequivalent control group design, the authors found that increased knowledge and understanding about the institution and instrument of advertising resulted in a change in attitude toward advertising.

Download or read book Student Attitudes Toward Truth in Advertising written by Marc Cheney and published by . This book was released on 1978 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A factor analysis of college student attitudes toward advertising written by Ernest F. Larkin and published by . This book was released on 1977 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Measurement of Student Attitudes Toward Advertising to Determine Instructional Emphasis in a Junior College Advertising Course written by William Alexander Rutherford and published by . This book was released on 1970 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Student attitudes toward advertising written by Charles Harold Sandage and published by . This book was released on 1980 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Measurement and diagnosis of student attitudes toward a career in advertising written by Richard J. Lutz and published by . This book was released on 1975 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Causal Structure Analysis of Advertising Effects on Attitudes Toward Foreign Brands written by Chull-Young Yi and published by . This book was released on 1991 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude, and to identify the causal mechanisms among the factors that were postulated to make up the causal structural system formulated based on relevant theories and previous research. Three theoretical models were constructed and tested using structural equation modeling techniques in an attempt to obtain a satisfactory structure model. The final respecified model describes advertising effects on attitude toward the foreign brand as a causal structure system consisting of seven latent factors: attitude toward the advertisement (Aad), attitude toward the advertiser (Aadvt), ad cognition (Cad), brand cognition (Cbr), country perception (Ccoun), attitude toward the brand (Abr) and attitude toward the act of purchase (Aact). The analyses of data showed the significant roles of the advertised brand's country affiliation and consumers' attitude toward the advertiser in determining their attitude toward the brand at the exposure of advertisement. Aadvt, Aad, Cbr and Ccoun were found to be direct positive causal factors of Abr. Results of the study also indicated that attitude toward the advertisement works on attitude toward the act of purchase only through attitude toward the brand. Identified through hypotheses testings and model comparisons, a causal structural model was presented explaining the relationships among the above factors. This study also found that the relative strengths of these factors tended to differ according to consumers' product knowledge levels. Results of data analysis suggested that the effects of the Ccoun and Cadvt factors were relatively stronger among consumers with high product knowledge than those with low product knowledge. Attitude toward the ad was found more important than country perceptions and brand evaluation for consumers with low product knowledge.

Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.