Download or read book The Strategy of Desire written by Ernest Dichter and published by Routledge. This book was released on 2017-07-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater h

Download or read book The Strategy of Desire written by Ernest Dichter and published by Transaction Publishers. This book was released on with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater human self-assurance in the face of change. First published in 1960, The Strategy of Desire is especially timely in the age of the Internet and ever-increasing effect of sophisticated computer technology on consumer culture. Ernest Dichter (1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books include, The Psychology of Everyday Life, Handbook of Consumer Motivation, Motivating Human Behavior, and The Naked Manager. Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

Download or read book The Psychology of Desire written by Wilhelm Hofmann and published by Guilford Publications. This book was released on 2016-06-29 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.

Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Download or read book The Evolution of Desire written by David M. Buss and published by Basic Books. This book was released on 2016-12-27 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “drop-dead shocker” (Washington Post Book World) that uses evolutionary psychology to explain human mating and the mysteries of love If we all want love, why is there so much conflict in our most cherished relationships? To answer this question, we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior. Drawing on a wide range of examples of mating behavior — from lovebugs to elephant seals, from the Yanomamö tribe of Venezuela to online dating apps — Buss reveals what women want, what men want, and why their desires radically differ. Love has a central place in human sexual psychology, but conflict, competition, and manipulation also pervade human mating — something we must confront in order to control our own mating destiny. Updated to reflect the very latest scientific research on human mating, this definitive edition of this classic work of evolutionary psychology explains the powerful forces that shape our most intimate desires.

Download or read book The Botany of Desire written by Michael Pollan and published by Random House Trade Paperbacks. This book was released on 2002-05-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Pollan shines a light on our own nature as well as on our implication in the natural world.” —The New York Times “A wry, informed pastoral.” —The New Yorker The book that helped make Michael Pollan, the New York Times bestselling author of How to Change Your Mind, Cooked and The Omnivore’s Dilemma, one of the most trusted food experts in America Every schoolchild learns about the mutually beneficial dance of honeybees and flowers: The bee collects nectar and pollen to make honey and, in the process, spreads the flowers’ genes far and wide. In The Botany of Desire, Michael Pollan ingeniously demonstrates how people and domesticated plants have formed a similarly reciprocal relationship. He masterfully links four fundamental human desires—sweetness, beauty, intoxication, and control—with the plants that satisfy them: the apple, the tulip, marijuana, and the potato. In telling the stories of four familiar species, Pollan illustrates how the plants have evolved to satisfy humankind’s most basic yearnings. And just as we’ve benefited from these plants, we have also done well by them. So who is really domesticating whom?

Download or read book Curious written by Ian Leslie and published by Basic Books. This book was released on 2014-08-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun yet provocative look at the importance of staying curious in an increasingly indifferent world Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up. In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Drawing on fascinating research from psychology, economics, education, and business, Leslie looks at what feeds curiosity and what starves it, and finds surprising answers. Curiosity is a mental muscle that atrophies without regular exercise and a habit that parents, schools, and workplaces need to nurture. Filled with inspiring stories, case studies, and practical advice, Curious will change the way you think about your own mental life, and that of those around you.

Download or read book Strategies That Promote Student Engagement written by Ernestine G. Riggs and published by Corwin Press. This book was released on 2008-08-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A captivating topic for teachers, as we all have students who are capable and yet choose not to learn." —Melissa Miller, Sixth-Grade Teacher Lynch Middle School, Farmington, AR "The authors are clearly passionate about the need to uncover and build upon students′ desire and motivation to learn." —Paul Parkison, Assistant Professor of Teacher Education University of Southern Indiana Discover how to release the will to learn in all students! Students who have a strong sense of self-worth and know what they can achieve are more likely to be fully engaged in the learning process and capable of significant academic achievements. This updated edition of Connecting With Students′ Will to Succeed offers practical lessons to help all students channel their emotions and energy into becoming positive, self-motivated, and self-directed learners. Focusing on the concept of conation—"the internal drive that pushes one beyond ordinary expectations and accomplishments"—the authors offer research-based strategies that enable teachers to nurture self-esteem in students and inspire learners with low expectations to strive for excellence. This revised resource offers: Updated research that informs teaching methods Chapter-opening quotes from teachers and students Additional grade-specific individual and group activities that include instructional objectives for specific content areas Suggestions for both formal and informal assessments in each chapter Strategies That Promote Student Engagement is a road map for connecting the heart, mind, and will of teachers and students to the lifelong pursuit of learning.

Download or read book Archaeologies of the Future written by Fredric Jameson and published by Verso Books. This book was released on 2020-05-05 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of globalization characterized by the dizzying technologies of the First World, and the social disintegration of the Third, is the concept of utopia still meaningful? Archaeologies of the Future, Jameson's most substantial work since Postmodernism, Or, the Cultural Logic of Late Capitalism, investigates the development of this form since Thomas More, and interrogates the functions of utopian thinking in a post-Communist age. The relationship between utopia and science fiction is explored through the representations of otherness . alien life and alien worlds . and a study of the works of Philip K. Dick, Ursula LeGuin, William Gibson, Brian Aldiss, Kim Stanley Robinson and more. Jameson's essential essays, including "The Desire Called Utopia," conclude with an examination of the opposing positions on utopia and an assessment of its political value today.

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Download or read book Vampire Darcy s Desire written by Regina Jeffers and published by Ulysses Press. This book was released on 2009 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inventive, action-packed novel tells of a tormented Darcy who, dispirited by his family's 200-year curse and his fate as a half-human/half-vampire, would rather live forever alone than inflict the horrors of a vampire life on a beautiful wife. Destiny has other plans.

Download or read book Unmastered written by Katherine Angel and published by Penguin UK. This book was released on 2012 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unmasteredis a new kind of book that allows us to think afresh about desire. Incisive, moving, and lyrical, it opens up a larger space for the exploration of feelings that can be difficult to express. Touching on experiences of desire and pleasure, as well as grief and pain, the book probes the porousness between masculine and feminine, thought and sensation, self and culture, power and pliancy. Katherine Angel reflects on the history of her own feelings, on her encounters and beliefs, and shows how our lives can be shaped by sexuality and feminism; by the words we use, and the stories we tell. The result is a book letting light into places that are often dark and constrained - a searching, erotic work that shifts in meaning and resonance even as it is read.

Download or read book Objects of Desire written by Clare Sestanovich and published by Pan Macmillan. This book was released on 2021-07-22 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Sestanovich’s elegant prose takes seriously the quiet unrest that can ravage a life' - Raven Leilani, author of Luster A Best Book of the Summer in The Wall Street Journal, Entertainment Weekly,Vogue, Esquire and Refinery29 A university student is flying home to visit her family when she strikes up an odd, ephemeral friendship with the couple next to her on the plane. A mother prepares for her son's wedding, her own life unravelling as his comes together. A long-lost stepbrother's visit prompts a family's reckoning with its old taboos. In these eleven powerful stories, thrilling desire and melancholic yearning animate women’s lives – from the brink of adulthood, to the labyrinthine path between twenty and thirty, to middle age, when certain possibilities quietly lapse. Tender, lucid and piercingly funny, Objects of Desire is a collection pulsing with subtle drama, rich with unforgettable scenes, and alive with moments of recognition, each more startling than the last - a spellbinding debut that announces a major talent. 'A debut story collection of the rarest kind . . . you wish that every single entry could be an entire novel.' — Entertainment Weekly Clare Sestanovich named one of The National Book Foundation's '5 under 35'.

Download or read book The Desire Map written by Danielle LaPorte and published by Sounds True. This book was released on 2014-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your bucket list. Quarterly objectives. Strategic plans. Big dreams. Goals. Lots of goals and plans to achieve those goals—no matter what. Except ... You're not chasing the goal itself, you're actually chasing the feeling that you hope achieving that goal will give you. Which means we have the procedures of achievement upside down. We go after the stuff we want to have, get, or accomplish, and we hope that we'll be fulfilled when we get there. It's backwards. And it's burning us out. So what if you first got clear on how you actually wanted to feel in your life, and then created some "Goals with Soul"? With The Desire Map, Danielle LaPorte brings you a holistic life-planning tool that will revolutionize the way you go after what you want in life. Unapologetically passionate and with plenty of warm wit, LaPorte turns the concept of ambition inside out and offers an inspired, refreshingly practical workbook for using the Desire Map process: Identify your "core desired feelings" in every life domain: livelihood & lifestyle, body & wellness, creativity & learning, relationships & society, and essence & spiritualityCreate practical "Goals with Soul" to generate your core desired feelingsWhy easing up on your expectations actually liberates you to reach your goalsSelf-assessment quizzes, worksheets, and complete Desire Mapping tools for creating the life you truly long for Goal-setting just got a makeover. There are more than 10,000 "Desire Mappers" who have worked through this system. "Every day I get stories about inner clarity, quitting jobs, dumping the chump, renewing vows, pole-dancing classes, writing memoirs, moving on," says Danielle. "This is about liberation. And pleasure. And self-determination. This is about doing much less proving, and way more living." If you've had enough of trying to trick yourself into happiness through affirmations or bucket-listing your hopes into some distant future, then you're ready for The Desire Map—a dream-fulfilling system that harnesses your soul-deep desire to feel good.

Download or read book The Psychology of Desire written by Wilhelm Hofmann and published by Guilford Publications. This book was released on 2015-08-13 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.

Download or read book Lord Byron and the History of Desire written by Ian Dennis and published by University of Delaware Press. This book was released on 2009 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the work of Eric Gans and René Girard, novelist and literary scholar Dennis (U. of Ottawa) contends that British poet Byron (1788-1824) changed his ideas about what could and should be desired during the course of his writing career. He considers victory and defeat in the eastern tales, heroic victimhood in Prometheus and The Prisoner of Chillon, Byron's sincerity, and the market in Don Juan. Only names and titles are indexed.

Download or read book Psychoanalytic Accounts of Consuming Desire written by John Desmond and published by Springer. This book was released on 2012-11-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.