Download or read book Lords of Strategy written by Walter Kiechel and published by Harvard Business Press. This book was released on 2010-03-03 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

Download or read book Your Brand the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Download or read book The Strategic Producer written by Federico Arditti Muchnik and published by CRC Press. This book was released on 2016-06-17 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s technologies and economic models won’t settle for a conventional approach to filmmaking. The Strategic Producer: On the Art and Craft of Making Your First Feature combines history, technology, aesthetics, data, decision-making strategies, and time-tested methods into a powerful new approach to producing. An ideal text for aspiring filmmakers, The Strategic Producer orients the reader’s mind-set towards self-empowerment by sharing essential and timeless techniques producers need to get the job done while also embracing the constantly evolving production landscape. - Written in clear, succinct, and non-technical prose. - Includes six sidebar in depth interviews with industry professionals providing additional perspectives. - Clearly presented line drawings help readers quickly understand complex ideas like production timelines, story structure, and business models. - Includes samples from key documents such as script pages, budgets, shooting schedules, and business plans for potential investors.

Download or read book BrandFix written by Kady Sandel and published by . This book was released on 2019-09-14 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a hot topic in business, but what does branding really mean? And how can entrepreneurs create a consistent and compelling brand while also managing the day-to-day operations of their business? In BrandFix, Kady Sandel draws upon her experience as a brand strategist, designer, and entrepreneur to demystify branding for startups and business owners. Through real-world branding examples and step-by-step recommendations, Kady will show you how to create a cohesive road map for your brand. Discover how to: * Identify the unique traits of your brand so you can express them to your customers * Differentiate your company from your competitors so people choose you every time * Align your branding efforts with your business goals to scale your company * Decide whether or not to be "the face" of your company and move forward with confidence *Translate your brand strategy into powerful and consistent visuals that keep customers coming back for more You've spent enough time trying to crack the branding code on your own. It's time to take your business to the next level and create a brand that people will remember.

Download or read book The Strategic Studio written by Johanna Titia Bosch and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: AbstractThere are many motives for making art, but economic drivers are often acknowledged as key attributes of artistic success. In particular, they figure in discussions about the strategic orientation of successful artist?s careers. However, in the literature on which this thesis is based, commercial factors are seen as important but limited, in relation to the actual range of values driving creative output. Hans Abbing (2002, p.59) notes, for instance, that other value concepts (such as social values) also have a strategic role alongside financial considerations. The practice-led inquiry asks what key concerns influence the day-to-day decision-making processes of artists and what information would be needed to be able to critically?think through what being and artist means to you? (Butler, 1988, p. 7). In order to obtain access to the motives and value concepts of a practitioner, the author of this thesis has invented a?strategic studio framework?, a tool by which to access and assess day-to-day decision-making in practice, thereby gathering the information needed to make informed professional decisions. The thesis argues a continuous flux in the values a practitioner may assign to the key concerns in the Framework at different points in time- and stresses the importance of self-conceptions and personal aspirations in this process. The degree by which these insights would aid judgement of the relativesuccess of the decision-making process, is also discussed. As a result, this thesis provides a better understanding of the way artists make decisions, and of what would be needed to improve or stimulate such practices on their own merits. The thesis will be primarily of interest to artists and art school lecturers looking to find new ways of critical self-inquiry, reflection and discourse. Secondly, it could be of interest to theorists who deal with visual artists and to those involved in supporting organisations within the cultural sector.

Download or read book Strategic Management written by Jeffrey H. Dyer and published by John Wiley & Sons. This book was released on 2017-10-16 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.

Download or read book Strategy Is Destiny written by Robert A. Burgelman and published by Free Press. This book was released on 2020-03-24 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation. At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.

Download or read book The Art of Public Strategy written by Geoff Mulgan and published by OUP Oxford. This book was released on 2010-07-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategies adopted by governments and public officials can have dramatic effects on peoples' lives. The best ones can transform economic laggards into trailblazers, eliminate diseases, or sharply cut crime. Strategic failures can result in highly visible disasters, like the shrinking of the Russian economy in the 1990s, or the aftermath of Hurricane Katrina in New Orleans in 2005. This book is about how strategies take shape, and how money, people, technologies, and public commitment can be mobilized to achieve important goals. It considers the common mistakes made, and how these can be avoided, as well as analysing the tools governments can use to meet their goals, from targets and behaviour change programmes, to innovation and risk management. Written by Geoff Mulgan, a former head of policy for the UK prime minister, and advisor to governments round the world, it is packed with examples, and shaped by the author's practical experience. The author shows that governments which give more weight to the long-term are not only more likely to leave their citizens richer, healthier, and safer; they're also better protected from being blown off course by short-term pressures. The book is essential reading for anyone involved in running public organizations - from hospitals and schools to national government departments and local councils - and for anyone interested in how government really works.

Download or read book The Strategic Designer written by David Holston and published by Simon and Schuster. This book was released on 2011-03-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.

Download or read book Strategic Human Resource Management written by Feza Tabassum Azmi and published by Cambridge University Press. This book was released on 2019-05-23 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides students in HRM courses and practising managers with a comprehensive view of essential concepts and techniques in the subject.

Download or read book Strategic Management written by Garth Saloner and published by John Wiley & Sons. This book was released on 2005-12-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Download or read book Dark Matter and Trojan Horses written by Dan Hill and published by . This book was released on 2012 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter" - taking place above the designer's head. And that may mean redesigning the organisation that hires you.

Download or read book Strategic Moves written by Stuart Woods and published by Penguin. This book was released on 2011-09-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times bestseller from Stuart Woods, Stone Barrington gets a big payday and gets set up for an even bigger fall... Stone Barrington is enjoying his usual dinner at Elaine’s when his boss at Woodman & Weld, the law firm where Stone is “of counsel,” walks in, sits down and hands Stone a check for one million dollars. It seems Stone’s undercover dealings with MI6 had brought in a big new client for the firm, and they’re willing to pay Stone a huge bonus and make him a partner. But almost as soon as he’s taken the deal, Stone gets wind of an impending scandal that might torpedo his big promotion: it seems the lucrative new client he’s introduced to the firm might be a devil in disguise...

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Download or read book Strategy First written by Brad Chase and published by Greenleaf Book Group. This book was released on 2020-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.

Download or read book Strategic Planning for Public Libraries written by Joy L. Fuller and published by Library Association Publishing (UK). This book was released on 2021-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.

Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-11-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.