Download or read book The Strategic Communication Imperative written by James Mahoney and published by Routledge. This book was released on 2021-12-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Download or read book MANAGING INTELLECTUAL PROPERTY The Strategic Imperative written by VINOD V. SOPLE and published by PHI Learning Pvt. Ltd.. This book was released on 2016-06-22 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fifth edition, offers a comprehensive treatment of Intellectual Property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople. This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable.NEW TO THE FIFTH EDITION • A new chapter has been introduced on Filing Patent Applications. • Numerous sections such as clinical research regulations, planned purification, combination therapy, alternate delivery, trade dress trademark protection, trademark caution notice, comparative advertising and trademark violation, contributory and vicarious infringement, two statutes for farmers’ rights, incremental innovation, piracy in fashion design, patentable or not patentable biotech inventions have now been incorporated in the respective chapters. • More cases/caselets have been introduced in the present edition. KEY FEATURES • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms. • Encloses CD-ROM containing Intellectual Property Rights’ laws in India as per the latest amendments.
Download or read book Customer Relationship Management written by Stanley A. Brown and published by Wiley. This book was released on 2000-04-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize customer satisfaction and maximize your bottom line Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential customers, this innovative book shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction. * Covers developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer care Stanley A. Brown (Toronto, Canada) is Partner in Charge of the Centre of Excellence in Customer Care at PricewaterhouseCoopers in Toronto.
Download or read book Global Perspectives on Quality Assurance and Accreditation in Higher Education Institutions written by Magd, Hesham and published by IGI Global. This book was released on 2021-09-17 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality accreditation in higher education institutions (HEIs) is currently a buzzword. The need to maintain high-quality education standards is a critical requirement for HEIs to remain competitive in the market and for government and regulatory bodies to ensure the quality standards of programs offered. From being an implicit requirement that is internally addressed, quality assurance activities become an explicit requirement that is regularly audited and appraised by national and international accreditation agencies. HEIs are voluntarily integrating quality management systems (QMS), institutional and program-specific, in response to the political and competitive environment in which it exists. Through its higher education department or by creating non-profitable accreditation bodies, many governments have implemented a quality framework for licensing HEIs and invigilates its adherence based on which accreditation statuses are granted for HEIs. Global Perspectives on Quality Assurance and Accreditation in Higher Education Institutions provides a comprehensive framework for HEIs to address quality assurance and quality accreditation requirements and serves as a practical tool to develop and deploy well-defined quality management systems in higher education. The book focuses on the critical aspects of quality assurance; the need to develop a concise and agile vision, mission, values, and graduate attributes; and to develop a system that effectively aligns the various activities of the HEI to the attainment of the strategic priorities listed in the institutional plans. The chapters each cover the various facets of the quality assurance framework and accreditation agencies' requirements with practical examples of each. This book is useful for HEI administrators, quality assurance specialists in HEIs, heads of academic departments, internal auditors, external auditors, and other practitioners of quality, along with stakeholders, researchers, academicians, and students interested in quality assurance and accreditation in higher education.
Download or read book The Strategic Imperative written by Samuel P. Huntington and published by . This book was released on 1982 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Moose on the Table written by Jim Clemmer and published by Jim Clemmer. This book was released on 2007-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Failed communications are crippling workplaces across the globe - sapping energy from staff and weakening entire organizations. In this "edutaining" organizational fable, you'll get realistic scenarios and solutions, showing how individuals and organizations should address issues that cost organizations millions or even billions of dollars in wasted effort every year. "...most will recognize the real frustrations and challenges of a corporation, and a life, trying to pull itself back from disaster. I found myself thinking about my actions, or lack thereof, in similar situations from my past and wondering if I, too, could overcome my fear of moose on the table and lead change. Easy and fun to read, Moose on the Table might be just the tale for those about to embark on a quest for change in their own lives or organizations." Laurie Blake, Editor Workplace magazine "I just finished reading your book, Moose on the Table: A Novel Approach to Communications @ Work. I honestly couldn't put it down! I loved the book and the storyline. The characters are so true to life. I'm sure there are a lot of people out there who can seriously identify with one or more of these characters and situations. You hit the nail on the head (or should I say Moose head) and drove the message home. After reading the book, it has encouraged me to find my moose, work more effectively and have more courageous conversations with not only my own team but top management team members as well. No more going along to get along...that's not the kind of life I want to lead!" Belinda Pianezza, Product Manager HR.com
Download or read book Seven Strategy Questions written by Robert Simons and published by Harvard Business Review Press. This book was released on 2010-11-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simons presents the seven key questions a manager and his team must continually ask. Drawing on decades of research into performance management systems and organization design, "Seven Strategy Questions" is a no-nonsense, must-read resource for all leaders in any organization.
Download or read book Rethinking Faculty Work written by Judith M. Gappa and published by Jossey-Bass. This book was released on 2007 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how changes in higher education are transforming the careers of faculty, and provides a model that makes it possible for all faculty to be in a position to do their best.
Download or read book Strategic Thinking written by Irene M. Duhaime and published by Routledge. This book was released on 2012-03-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many strategy books available in the marketplace for today’s student or business professional; most of them view strategy from the 10,000 foot level, while Strategic Thinking looks at this important business topic through a different lens. Written from the perspective of a manager, this book builds on theories of managerial and organizational cognition that have had a powerful influence on many business fields over the last two decades. As other books on business policy and strategy cover a broad range of topics, models, frameworks, and theories, the unique feature of this book is that it covers all this, but also focuses on how managers of business firms understand their business environments, assess and marshal their firms’ resources, and strive for advantage in the competitive marketplace. It examines the economic, structural, and managerial explanations for firm performance. Offering professors and business people who are intrigued by the ideas introduced in Peter Senge’s books ways to apply those ideas and principles in the classroom and in the companies in which they work, the book puts managers front and center.
Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Download or read book The Data Governance Imperative written by Steve Sarsfield and published by IT Governance Publishing. This book was released on 2009-04-23 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book covers both strategies and tactics around managing a data governance initiative to help make the most of your data.
Download or read book Nonprofit Sustainability written by Jeanne Bell and published by John Wiley & Sons. This book was released on 2010-11-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for NONPROFIT SUSTAINABILITY "This is much more than a financial how-to book. It's a nonprofit's guide to empowerment. It demystifies mission impact and financial viability using The Matrix Map to provide strategic options for any organization. A must-read for every nonprofit CEO, CFO, and board member." —Julia A. McClendon, chief executive officer, YWCA Elgin, Illinois "This book should stay within easy reaching distance and end up completely dog-eared because it walks the reader through a practical but sometimes revelatory process of choosing the right mix of programs for mission impact and financial sustainability. Its use is a practice in which every nonprofit should engage its board once a year." —Ruth McCambridge, editor in chief, The Nonprofit Quarterly "Up until a few years ago, funding and managing a nonprofit was a bit like undertaking an ocean voyage. Now, it's akin to windsurfing—you must be nimble, prepared to maximize even the slightest breeze, and open to modifying your course at a moment's notice. Innovative executive directors or bold board members who want their organization to be able to ride the big waves of the new American economy must read this book." —Robert L. E. Egger, president, DC Central Kitchen/Campus Kitchens Project/V3 Campaign "Most nonprofits struggle to find a long-term sustainable business model that will enable them to deliver impact on their mission. Thanks to Jeanne Bell, Jan Masaoka, and Steve Zimmerman help is now in sight. This book offers practical, concrete steps you can take to develop your own unique path to sustainability without compromising your mission." —Heather McLeod Grant, consultant, Monitor Institute, and author, Forces for Good: The Six Practices of High-Impact Nonprofits "At last! An urgently needed framework to prepare leaders to meet head-on the persistent twin challenges of impact and sustainability. This is a practical tool based on good business principles that can bring boards and staff members together to lead their organizations to sustainable futures." —Nora Silver, adjunct professor and director, Center for Nonprofit and Public Leadership, Haas School of Business, University of California, Berkeley "Together, Jeanne Bell, Jan Masaoka, and Steve Zimmerman equal wisdom, experience, and know-how on sustainability and lots of other things. Buy, read, and learn from this terrific book!" —Clara Miller, president and CEO, Nonprofit Finance Fund "Wisdom, experience, and know-how. Buy, read, and learn from this terrific book!" —Clara Miller, president and CEO, Nonprofit Finance Fund
Download or read book Innovation written by Ian Richards and published by . This book was released on 1998 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diversity in the Workplace written by Susan E. Jackson and published by Guilford Press. This book was released on 1993-03-26 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring descriptive case studies from such firms as Xerox, Digital Equipment, Pacific Bell and American Express, this text covers international diversity and merging corporate cultures, as well as ethnic, gender and lifestyle differences.
Download or read book Hope Is an Imperative written by David W. Orr and published by Island Press. This book was released on 2011 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author has championed the cause of ecological literacy in higher education, helping to establish and shape the field of ecological design, and working to raise awareness of the threats to future generations posed by humanity's current unsustainable trajectory.This volume brings together his most important works.
Download or read book Shaping the Future written by William Belgard and published by Amacom Books. This book was released on 2004 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true heroes of transformation within organizations are not just CEOs, but managers who create energy, gain alignment, and solidify the will within the company to turn the strategic vision into reality. Shaping the Future provides how-to guidance -- plus examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Harley-Davidson -- to help businesses create a strong future. Rethinking many classic assumptions about change, Shaping the Future emphasizes the importance of making a single, critical change -- the strategic imperative -- rather than many smaller ones. The book presents a practical and unique Transformational Model, consisting of five key steps necessary to overcome resistance and effect large-scale change within an organization. Demonstrating an exciting new approach to an ever-more critical challenge, Shaping the Future provides thoughtful and tested guidance for true change leaders.
Download or read book Information Power written by and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
