Download or read book The Stranger s Long Neck written by Gerry McGovern and published by A&C Black. This book was released on 2010-06-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
Download or read book The Stranger s Long Neck written by Gerry McGovern and published by A&C Black. This book was released on 2010-06-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale! Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications. Top 5 Tips for Improving Your Website by Gerry McGovern 1. On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT. 2. Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know. 3. Every website has a small set of top tasks what I call the “long neck” that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are—or wants them to be! 4. The BIGGEST key to website improvement and efficiency of “long neck” consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company. 5. The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage. Find out more in The Stranger's Long Neck
Download or read book Sun Like Thunder written by W. Harold Fuller and published by FriesenPress. This book was released on 2015-07-15 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: High adventures across Earth's most strategic continent Result of 15 years of research and writing, W. Harold Fuller's latest book comes out as the world's spotlight swings from the West to Asia. Third in his "Sun Triad," Fuller's 12th book reflects 50 years of editing and writing, as well as leading seminars on six continents. Fuller was a founding member of the Association of Evangelicals of Africa, vice-chair of World Evangelical Alliance, executive member of Evangelical Fellowship of Canada (EFC), and member of Secretaries of Christian Communities (Geneva) as well as correspondent for The Christian Herald, Christianity Today, and others. (See also Run While the Sun is Hot, 1967 (Africa) and Tie Down the Sun, 1990 (South America). Fuller was editor-in-chief of African Challenge, SIM's SIM Now, and several vernacular publications. Moody Press selected his first travelog, Run While the Sun Is Hot, for its Book of the Month Club (1968). In 1991, EFC awarded first prize to his second travelog, Tie Down the Sun. EFC's magazine, Faith Today, also awarded Fuller its 1996 Leslie K. Tarr Award "in recognition of outstanding contribution to the field of Christian writing." Sun Like Thunder combines historical research, missiological insight, and journalistic skill to impel readers through Asia's revolutionary history and the gospel's regenerating impact to unwrap Asia's mysteries. With honesty, he handles such topics as Islam, cross-cultural missions, and the Far East's rising competition with the West. Many surprises challenge reader preconceptions.
Download or read book The Strangers We Became written by Cynthia Kaplan Shamash and published by Brandeis University Press. This book was released on 2015-09-22 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This riveting and utterly unique memoir chronicles the coming of age of Cynthia Shamash, an Iraqi Jew born in Baghdad in 1963. When she was eight, her family tried to escape Iraq over the Iranian border, but they were captured and jailed for five weeks. Upon release, they were returned to their home in Baghdad, where most of their belongings had been confiscated and the door of their home sealed with wax. They moved in with friends and applied for passports to spend a ten-day vacation in Istanbul, although they never intended to return. From Turkey, the family fled to Tel Aviv and then to Amsterdam, where Cynthia's father soon died of a heart attack. At the age of twelve, Sanuti (as her mother called her) was sent to London for schooling, where she lived in an Orthodox Jewish enclave with the chief rabbi and his family. At the end of the school year, she returned to Holland to navigate her teen years in a culture that was much more sexually liberal than the one she had been born into, or indeed the one she was experiencing among Orthodox Jews in London. Shortly after finishing her schooling as a dentist, Cynthia moved to the United States in an attempt to start over. This vivid, beautiful, and very funny memoir will appeal to readers intrigued by spirituality, tolerance, the personal ramifications of statelessness and exile, the clashes of cultures, and the future of Iraq and its Jews.
Download or read book The Strangers Banquet written by Donn Byrne and published by . This book was released on 1919 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story revolves around a shipyard which Derith Keogh inherits upon her father's death. There is trouble amongst workers, fed by labor leader John Trevelyan. Derith and her adoptive brother, Angus Campbell struggle to avoid a strike and appeal to Trevelyan's better nature in order to gain his cooperation. Derith persuade Trevelyan to settle a strike, which Trevelyan accomplishes in spite of being shot by one of his own men.
Download or read book Familiar Strangers written by Jo Lawyer and published by Dorrance Publishing. This book was released on 2009-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strangers in Paradise written by Paul Christensen and published by Wings Press. This book was released on 2007-05 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weaving a fascinating dialogue between the Old World as represented by Provence and the New World of the postmodern American university, this memoir describes in finely wrought detail a poet and critic of literary postmodernism moving his family to France and experiencing village life. Stories of amazing adjustments to a wildly different world are etched in beautiful prose, reading like a quest novel, a precise travelogue, an intense discourse on the visionary arts, and a rediscovery--if not reinvention--of the self as this contemporary American intellectual finds enlightenment in exile.
Download or read book UNITED STATES COAST PILOT ATLANTIC COAST written by and published by . This book was released on 1899 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wayfaring Strangers written by Fiona Ritchie and published by UNC Press Books. This book was released on 2014-09-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the eighteenth and nineteenth centuries, a steady stream of Scots migrated to Ulster and eventually onward across the Atlantic to resettle in the United States. Many of these Scots-Irish immigrants made their way into the mountains of the southern Appalachian region. They brought with them a wealth of traditional ballads and tunes from the British Isles and Ireland, a carrying stream that merged with sounds and songs of English, German, Welsh, African American, French, and Cherokee origin. Their enduring legacy of music flows today from Appalachia back to Ireland and Scotland and around the globe. In Wayfaring Strangers, Fiona Ritchie and Doug Orr guide readers on a musical voyage across oceans, linking people and songs through centuries of adaptation and change. From ancient ballads at the heart of the tradition to instruments that express this dynamic music, Ritchie and Orr chronicle the details of an epic journey. Enriched by the insights of key contributors to the living tradition on both sides of the Atlantic, this abundantly illustrated volume includes a CD featuring 20 songs by musicians profiled in the book, including Dolly Parton, Dougie MacLean, Cara Dillon, John Doyle, Pete Seeger, Sheila Kay Adams, Jean Ritchie, Doc Watson, David Holt, Anais Mitchell, Al Petteway, and Amy White. In 2017, noted Scottish musician Phil Cunningham followed this musical migration for the acclaimed BBC tv series "Wayfaring Stranger" to which the authors contributed. In the pages of this book, tv viewers will enjoy re-visiting the people and places they loved on screen.
Download or read book The Kindness of Strangers written by Julie Newman and published by Open Road Media. This book was released on 2021-06-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This novel about the dark past that haunts a seemingly happy household is “an intricate portrayal of love and loss, redemption and revenge” (Anne Coates, author of Songs of Innocence). Helen, a widow, is desperate for a perfect family life and will do everything she can to get what she wants. Martin, a veteran, is adrift and seemingly without hope. Can he ever win back his estranged family? Charley, a pregnant teenager, is striking out on her own to create a new life for her unborn child—but her mother has other ideas. When these three seemingly disparate lives connect, the past and the present collide to reveal secrets, lies, and just how far people are willing to go to hide the truth . . .
Download or read book Always the Young Strangers written by Carl Sandburg and published by HMH. This book was released on 2015-10-20 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pulitzer Prize–winning poet and historian recalls his midwestern boyhood in this classic memoir. Born in a tiny cottage in Galesburg, Illinois, in 1878, Carl Sandburg grew with America. As a boy he left school at the age of thirteen to embark on a life of work—driving a milk wagon and serving as a hotel porter, a bricklayer, and a farm laborer before eventually finding his place in the world of literature. In Always the Young Strangers, Sandburg delivers a nostalgic view of small-town life around the turn of the twentieth century and an invaluable perspective on American history.
Download or read book The Strangers Were There written by John Bell Clayton and published by . This book was released on 1957 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Hidden People written by Leo Edward Miller and published by . This book was released on 1920 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book During the Event written by Roger Wall and published by University of Alaska Press. This book was released on 2019-04-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: For D.E., only two certainties exist: his grandfather is dead and life will never be the same. During-the-Event is a dystopian adventure that roams across a fallen United States, introducing an unforgettable cast of characters along the way. In the near future, climate change has ravaged the United States, leading the government to overcorrect through culls and relocation. Those who survive the mandated destruction are herded into “habitable production zones,” trading their freedom for illusions of security. The few who escape learn quickly that the key to survival is to stay hidden in the corners of the country. For seventeen years, During-the-Event, or D.E., has lived free in a pastoral life with his grandfather in North Dakota. But when death reaches their outpost. D.E. is forced on a journey that will change his life—and reveal surprises about his past. Once taught that strangers are only sources of pain, D.E. must learn to trust the people he meets on his journey. During-the-Event is a soaring coming-of-age story that grapples with achingly familiar issues: coming to terms with loss and loneliness, finding what our identities really mean, and searching for love in an often strange and bewildering world.
Download or read book Virtual Strangers written by Lynne Barrett-Lee and published by Lynne Barrett-Lee. This book was released on 2014-05-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fed up, frustrated and fast approaching forty, Charlie Simpson hasn’t had many high points in her life just lately. The only peak on the horizon is her ambition to climb Everest, if she could only get organised and save up the cash. Unfortunately, though, she has more pressing things to deal with; her eldest son moving out, her father moving in, and her best friend moving two hundred miles away. She finds solace, however, via her newly acquired modem, when she stumbles upon a stranger who’s a like-minded soul. Like-minded, perhaps, but no fantasy dream date. Though virtual, he’s of the real-life variety – he may be a hero, but he has a wife. Charlie hasn’t got a husband, but she certainly has principles, and they’re about to be hauled up a mountain themselves. And, of course, her mum’s always said she shouldn’t talk to strangers. The question is, is now the time to start breaking the rules? 'A fantastic book that gets you hooked from the first page' New Woman 'It's wonderfully funny and rather inspiring...I enjoyed it hugely and I confess I read it all in one go, wolfing it down like a delicious box of chocolates' Judy Astley ‘A charming and optimistic novel about modern love’ – Hello Magazine ‘A laugh out loud read’ – Real magazine 'I absolutely loved it - hooray for Julia! this is funny, original, well-written and unguessable - I had no idea how it would end. It also has the very best closing paragraph I've read in years. Completely wonderful, dazzlingly entertaining, unputdownaable' Jill Mansell
Download or read book Strangers No More written by Dover and published by Courier Dover Publications. This book was released on 2017-02-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from the leading pulp magazines of the 1950s — Galaxy, Amazing Science Fiction Stories, and Fantastic Universe — these eight groundbreaking selections offer spellbinding science-fiction tales of encounters with Martians and other extraterrestrials. "Youth," by Isaac Asimov, recounts two friends' discovery of a pair of strange little animals the morning after mysterious thunder without a storm. Philip José Farmer's "Rastignac the Devil" tells of a fight against despotism 300 years in the future, and in "Year of the Big Thaw," by Marion Zimmer Bradley, a Connecticut farmer explains why he doesn't know the actual birthplace of his phenomenally gifted son. Other selections include "Warrior Race," by Robert Sheckley, which focuses on breaking an enemy's spirit; "Alien Offer," by Al Sevcik, concerning a risky chance to save Earth's children; Clifford D. Simak's "The World That Couldn’t Be," in which a farmer must hunt down the unusual creatures destroying his crops; "Earthmen Bearing Gifts," by Fredric Brown, telling of an attempted exchange by the red and blue planets; and Stanley G. Weinbaum's "A Martian Odyssey," a tale that changed the course of science fiction.
Download or read book The Elson Readers written by William Harris Elson and published by . This book was released on 1920 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
