Download or read book The Story of the California Look VW written by Keith Seume and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The California Look is the most popular style of Volkswagen customizing. The typical Cal Looker is stripped of chrome, lowered, has a high-quality paint job and hides a very hot engine. It all began in the late 1950s, when hot-rodders started tuning Beetles for the drag strip. Their successes gave birth to an automotive performance industry and their racecars' look soon spread street Beetles, becoming cooler, cleaner and more sophisticated. Keith Seume tells the story of how this phenomenon - completely unforeseen by the manufacturers of the humble VW - gathered pace in the 1960s, spread worldwide in the '70s, and now dominates the VW custom scene, with a look at past cars and race heroes, at the performance tuning industry, at the raceways, at the Cal Look of today, and at pointers to the Cal Look of tomorrow.
Download or read book California Look VW written by Keith Seume and published by Motorbooks. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cal Look VW Keith SeumeThe story behind the most popular style ever to emerge from within the Volkswagen scene: the history, the people, the anecdotes, the events, the racing, the clubs, the cars and the legends. Seume delves deep into the folklore of the Cal Look Beetle, talks with the founders of this cult and describesall noteworthy cars. Sftbd., 8 1/2x 11 3/4, 127 pgs., 125 b&w ill., 19 color.
Download or read book California Look VW written by Keith Seume and published by . This book was released on 1995 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on the California Look, a cult on the Volkswagen scene. The story goes back to the adoption of the Beetle by American hot-rodders in the 1950s. Their cars' successes on the drag strips led to VWs appearing on the streets in the style of race cars, stripped of chrome, with lowered suspension, a very powerful rear engine, and a quality customized paint job. The Cal Look was born. This book provides the history, the personalities, the legends, the racing, the clubs and the cars.
Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Download or read book The Volkswagen Story written by Andrew J. Keane and published by . This book was released on 1990 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small Wonder written by Walter Henry Nelson and published by Volkswagen. This book was released on 1998 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the history of the popular German automobile the Volkswagen Beetle up to 1970, including its origins, its favor in the Nazi party, and the involvement of Britain and the U.S. in its production and marketing.
Download or read book VW Beetle written by Nikolaus Reichert and published by . This book was released on 1987 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Idea that Made History The Story of Volkswagen written by Volkswagen Public Relations, Germany and published by . This book was released on 1991 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book VW Beetle written by Keith Seume and published by . This book was released on 1998 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook on the VW Beetle. It focuses on the bodywork and styling, with over 200 colour photographs. Topics covered include: California look; resto-Cal; German look; Buggies; Roadsters and Bajas; replicas - using VW parts to recreate racing Porsches; mechanical upgrades; and useful contacts.
Download or read book VW Camper The Inside Story written by David Eccles and published by The Crowood Press. This book was released on 2020-09-21 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and expanded third edition updates the story across six generations of the VW Bus and includes additional information and pictures, including more conversions, as well new information about the very early years and the latest models. Using archive and period brochure images, and photographs of original-condition models still surviving to illustrate the detailed text, it documents the various specifications, layouts, fitments and optional equipment of over forty different conversion companies, from well-known names like Devon and Westfalia, to lesser-known or unusual models such as Slumberwagen and Arcomobil. Since publication of the first edition in 2005, followed by a revised, expanded edition in 2012, VW Camper - The Inside Story has been acclaimed by enthusiasts and lovers of the VW Camper, and has become a definitive guide to the many different camping conversions built on the VW Transporter and Microbus.
Download or read book Volkswagen written by James M. Flammang and published by . This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted automobile historian James M. Flamming offers the ultimate book on the Volkswagen and the love affair it fostered with generations of American auto owners. 16 pages in full color and more than 250 pages of text give readers the inside story on the VW, from the prewar days of Hitler's Germany to the vehicles enshrined in the American counterculture of the '60s to the models poised to roll off today's assembly lines.
Download or read book VW Beetle written by Keith Seume and published by Motorbooks International. This book was released on 1997 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.
Download or read book Man with a Van written by Drew Pritchard and published by Random House. This book was released on 2021-02-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunday Times bestseller 'When I see something old, that I think is beautiful, special, valuable, it's not about the money. It's about being in another time and place.' Star of TV's Salvage Hunters, Drew Pritchard will go to the greatest lengths for the best deals. He discovered the casts Lord Elgin made of his infamous marbles in a school garage, and broke the bank to buy the tool box Malcolm Campbell used when he set the water speed record in 1934. He made a million. Lost it. And made it again. The face of the compulsively fascinating business of finding and restoring lost treasures, visionary Drew takes us up and down the country, into garages, factories, schools and pubs, digging out incredible items from that 'other time and place'. Then by lovingly restoring them, he brings our history back to life. A flat cap among silver spoons and old school ties, our favourite no-bullshit expert may be a one-off, but his story makes us all dream of that obscure piece of antiquity gathering dust in the garden shed...
Download or read book Faster Higher Farther written by Jack Ewing and published by Corgi. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking expose of Volkswagen's fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen's clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy. As lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW's rise from "the people's car" during the Nazi era to one of Germany's most prestigious and important global brands, touted for being "green." He paints vivid portraits of Volkswagen chairman Ferdinand Piech and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history's farthest-reaching cases of fraud-with potentially devastating consequences. As the future of one of the world's biggest companies remains uncertain, this is the extraordinary story of Volkswagen's downfall.
Download or read book Ugly Is Only Skin Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Download or read book Assembling California written by John McPhee and published by Farrar, Straus and Giroux. This book was released on 2010-04-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: At various times in a span of fifteen years, John McPhee made geological field surveys in the company of Eldridge Moores, a tectonicist at the University of California at Davis. The result of these trips is Assembling California, a cross-section in human and geologic time, from Donner Pass in the Sierra Nevada through the golden foothills of the Mother Lode and across the Great Central Valley to the wine country of the Coast Ranges, the rock of San Francisco, and the San Andreas family of faults. The two disparate time scales occasionally intersect—in the gold disruptions of the nineteenth century no less than in the earthquakes of the twentieth—and always with relevance to a newly understood geologic history in which half a dozen large and separate pieces of country are seen to have drifted in from far and near to coalesce as California. McPhee and Moores also journeyed to remote mountains of Arizona and to Cyprus and northern Greece, where rock of the deep-ocean floor has been transported into continental settings, as it has in California. Global in scope and a delight to read, Assembling California is a sweeping narrative of maps in motion, of evolving and dissolving lands.
Download or read book Vanlife Diaries written by Kathleen Morton and published by Ten Speed Press. This book was released on 2019-04-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A photography book celebrating the nomadic lifestyle and community of vanlife through interviews, essential advice for living on the road, and more than 200 photos of tiny rolling homes. Inspired by the blog and Instagram account, Vanlife Diaries is an inspiring and detailed look into the world of the rolling homes built and occupied by a new generation of modern nomads: a range of professionals and creatives who have ditched conventional houses for the freedom of the road and the beauty of the outdoors. More than 200 photographs feature the vanlifers, their pets, and their converted vans and buses--VWs, Sprinters, Toyotas, and more--with the interiors uniquely customized and decorated for their work and hobbies, as well as the stunning natural locations that are the movement's inspiration. Interviews and narrative captions share the stories of these nomads and how they decided to pursue vanlife, and provide practical tips and inspiration for downsizing, finding and converting your vehicle, and working and living on the road.
