Download or read book The Story of Middle East Advertising written by Ramzi Raad and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For more than 50 years Ramzi Raad has been at the forefront of the advertising industry in the Middle East and North Africa. A regional pioneer, he graduated from the American University of Beirut in 1969 and spent the following 12 years helping to transform Intermarkets Advertising Agency into the first regional network, by establishing branches in Kuwait and Bahrain first, then in Saudi Arabia, Egypt, Jordan, and Yemen. When the civil war erupted in Lebanon, Ramzi moved to Dubai in October 1975. In 1988, Ramzi was voted president of the UAE Chapter of the International Advertising Association (IAA). During his presidency the region's first advertising awards program was launched in 1990 and the IAA World Executive Committee members flew into Dubai to hold their first ever meeting out of their New York Headquarters. The chapter led large delegations to the IAA World Congresses in Chicago (1986), Sydney (1988) and Hamburg (1990); to Advista Arabia in Cairo (1989 and 1992); and to the Asian Advertising Congress in Lahore (1989). Ramzi held the post of IAA's World Vice President and Middle East Regional Director from 1990 to 1992. Ramzi helped establish (and became a board member of) the GCC Advertising Association, the Middle East Research Forum, and the Middle East Advertising Agencies Association. He has lectured on Arab Advertising in London, Zurich, Sydney, Lahore, Cairo, Bahrain, New Delhi, and Mexico, Ramzi also served as the Middle East consultant for the Hong Kong Trade Development Council (1988 to 2000). He also helped establish the Government of Dubai's Press Club and served as its consultant in 1999 and 2000. Ramzi established TBWA\RAAD in 2000 and went on to make it one of the most recognized communication groups in the region. Since 2009, Ramzi has been on Arabian Business' list of the "World's Most Powerful Arabs" and was named "Advertising Man of the Year" in 2010 by the Dubai Lynx. In March 2016, Ramzi was awarded the TBWA Founder Award in recognition of his passionate development of the TBWA brand in MENA since 1986." --Back cover.

Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.

Download or read book The Middle East Advertising Guide written by Kropps Middle East and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Advertising written by Kamal G. Darouni and published by . This book was released on 1986 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Advertising for the Middle East written by Kamal G. Darouni and published by . This book was released on 1980* with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Industry in the Middle East written by Jean-Jacques Lachaze and published by . This book was released on 2005 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MEAG written by Kropps Middle East (Beirut, Lebanon) and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book I m Not Done written by Akram Miknas and published by . This book was released on 2019 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2010 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2011 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2013 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2015 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective Media for Successful Advertising in the Middle East and the Gulf written by and published by . This book was released on 199? with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Democracy written by Erin A. Snider and published by Cambridge University Press. This book was released on 2022-03-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.

Download or read book Advertising s War on Terrorism written by Jami A. Fullerton and published by . This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising written by Andy Tibbs and published by Routledge. This book was released on 2009-11-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.

Download or read book Global Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this major textbook in global communicationhas been fully revised to bring it up to date with advances in thisdynamic field. From media coverage of the Afghanistan and Iraq warsand Arabic media systems, to digital cameras and the birth of theiPod, this book offers students a comprehensive understanding ofthe complex international communication scene, and of theimplications of rapid changes to the worldwide media landscape thatcontinue on a daily basis. An accessible textbook which discusses the major trends,stakeholders, global activities and worldwide influences involvedin international communications Utilizes numerous and diverse examples of media stakeholders,including CNN, Time Warner, Disney, the BBC, and the advertisingand music industries Features engaging examples from the war on terrorism,Afghanistan and Iraq wars, post 9/11, and al Jazeera, through tothe growing phenomena of Internet blogging Updates important industry information on CNN, MTV, and the BBC- including the problems with the upcoming renewal of theBBC’s global mandate and Royal Charter Organized accessibly around two main theories that anchor theinternational communication debate: electronic colonialism andworld system theory Accompanied by a fully updated instructor’s manualavailable at http://www.blackwellpublishing.com/mcphail