Download or read book Out of Focus written by John J. Larish and published by Createspace Independent Pub. This book was released on 2012-06-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 130 years old, Eastman Kodak Company was headed for trouble for more than the last 50 years. The story, especially of the CEOs who headed the company tells how they steered the company astray. There are lessons to be learned. There is no assurance that Kodak will survive its bankruptcy.
Download or read book The Story of Kodak written by Douglas Collins and published by ABRAMS. This book was released on 1990 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the Eastman Kodak Company and its contributions to science, art, and popular culture.
Download or read book Kodak and the Lens of Nostalgia written by Nancy Martha West and published by University of Virginia Press. This book was released on 2000 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Download or read book Kodak Girl written by Alison Devine Nordström and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the remarkable story of the Kodak Girl, one of the most durable and successful marketing campaigns in advertising history. Created by George Eastman, inventor of the inexpensive hand-held camera, the Kodak Girl traces the intersection of American culture with photography as it evolved from a studio-bound practice to a snapshot obsession for the masses. Martha Cooper's extensive collection of Kodak Girl material ranges from advertising, by Kodak and other camera manufacturers, to photographs from all periods, engravings, trading cards, matchbooks as well as commemorative stamps and Valentine's Days cards. This rich collection considers the relationship of the Kodak Girl to the birth of the snapshot during the late nineteenth to the mid-twentieth centuries, and is accompanied by two essays on the seminal role of women - on both sides of the camera - in photography's early history.
Download or read book Picture Summer on Kodak Film written by Gillian Frise and published by Mack. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Picture Summer on Kodak Film', a poem by two sisters echoes across Fulford's photographs, comprised of recurring motifs: time, test strips, refracted light, rainbow colour, and distortion through shadows. Characters and places are repeated in kaleidoscopic compositions throughout this vivid sequence. Though taken across the world (in Canada, Italy, Japan, Mexico, Nepal, Thailand, USA and Vietnam), these photographs come together to create a singular visual language: one bright, timeless, fictional place. A place imbued with the unexpected beauty, humor and meaning, that one has come to expect from Jason Fulford.
Download or read book Dual Transformation written by Scott D. Anthony and published by Harvard Business Review Press. This book was released on 2017-03-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services. Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.” Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
Download or read book Is This Something George Eastman Would Have Done written by Paul Ira Snyder and published by Createspace Independent Publishing Platform. This book was released on 2013-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How corporate hubris caused the downfall of America's largest photography company. A meticulously documented history of Eastman Kodak Company's financial implosion. Once a member of the Dow Jones Industrial Average, a blue chip growth stock, and a member of the Nifty-Fifty, Kodak filed for Chapter XI Bankruptcy early in 2012. This Second and Revised Edition contains a new section with analysis and an update to 2016.
Download or read book Kodak City written by Catherine Leutenegger and published by Kehrer Verlag. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A photo series documenting the decline of the worlds largest manufacturer of analog film.
Download or read book Kodak Elegy written by William Merrill Decker and published by Syracuse University Press. This book was released on 2012-05-21 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An compelling coming-of-age memoir that presents a portrait of suburban life in upstate New York shaped by the Civil Rights Movement, Vietnam and the constant threat of Nuclear exchange during the 1950's/early 1960's.
Download or read book A Triumph of Genius written by Ronald K. Fierstein and published by Ankerwycke. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This major business biography of Polaroid and its founder and inventor Edwin Land, covers how the company grew from the initial Polavision prototypes during World War II, to the 1980s landmark patent infringement trial against Kodak that nearly brought the company to its knees.
Download or read book Changing Focus written by Alecia Swasy and published by Crown Business. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Changing Focus" recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.
Download or read book George Eastman written by Elizabeth Brayer and published by University Rochester Press. This book was released on 2006 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Eastman transformed the world of photography. In this revealing and informative biography, Elizabeth Brayer draws a vivid portrait of this enigmatic and complex man.
Download or read book Decision Loom written by Vincent Barabba and published by Triarchy Press. This book was released on 2011-11-30 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision-making has been one of the principal victims of 'modern' thinking. The 'analytical' approach has, of course, brought us vaccines, electricity and the internal combustion engine. But, in seeking to break things down into their component parts and improve the parts, governments and businesses continue to make some astonishingly bad decisions. What's more, many enterprises still pay close attention to 'decisions' and 'decision-making' whilst overlooking the bigger picture: the organizational system within which those decisions get made. This elegant book is a guide for any public, private, government or non-profit organization that needs a system for making better decisions. It sets out to change our 'analytical' habit and invites enterprises to consider the bigger picture. Author Vince Barabba presents an elegantly simple approach to making better decisions. He calls this approach 'The Decision Loom' and bases it on Systems Thinking, Design Thinking and Complexity Theory. He also describes the four core capabilities that any organization must put in place for this approach to work. What's more (because we're humans and prefer stories to instruction manuals) the tapestry of the book is embroidered with fascinating examples from the author's lifetime of experience at the head of American corporate and public decision-making.
Download or read book The Vest Pocket Kodak and the First World War written by JON. COOKSEY and published by Ammonite Press. This book was released on 2017-05 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Click written by Barbara Mitchell and published by Millbrook Press. This book was released on 2011-01-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: When George Eastman decided to make photography his hobby, "simple" was hardly the word to describe the pastime. He had to lug 50 pounds of camera equipment around with him, including the fragile glass plates that would become pictures. But resourceful George wasn't one to put up with such inconvenience for long. Click! is the story of how George Eastman developed a camera simple enough for anyone to use—the Kodak, predecessor of today's pocket instamatics—and forever revolutionized photography.
Download or read book Innovating Out of Crisis written by Shigetaka Komori and published by Stone Bridge Press. This book was released on 2015-04-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy. Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.
Download or read book George Eastman written by Lynn Davis and published by ABDO. This book was released on 2015-08-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Eastman was a pioneer! He changed the way people took pictures. Kids can read this book to find out how he did it and learn more about his life, like making film and box cameras and starting the Eastman Kodak Company. Aligned to Common Core Standards and correlated to state standards. Applied to STEM Concepts of Learning Principles. Super Sandcastle is an imprint of Abdo Publishing, a division of ABDO.
