Download or read book The Social Sales Engineer written by Patrick Pissang and published by Zemp Golden Goose Gmbh. This book was released on 2021-09-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. Specialized SaaS applications are automating your chores and will soon replace you if your job involves running demos, setting up environments, maneuvering proof of concepts, or answering huge RfP questionnaires. Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand. Let this book be your guide to differentiating yourself and staying relevant by building your professional brand. In The Social Sales Engineer, you'll discover: The push you need to overcome your doubts about social media. The foundational principles that will help you achieve thought leadership. Inspirations and solutions for your daily sales engineering challenges. An intriguing story for Netflix-like entertainment. A fantastic cover that will look fabulous on your bookshelf The Social Sales Engineer is the crucial manual you need to develop original thoughts that will build your sales engineer brand--both online and offline. If you like entertaining sales and career books with a story touch like The Greatest Salesman in the World, then Patrick Pissang's extremely valuable resource will inspire you. Get The Social Sales Engineer to take the next giant leap in your sales engineering career! Author Patrick Pissang worked as a sales engineer for MuleSoft from the early days to IPO and created innovative technical value-selling tools for his opportunities in the field. His philosophy is to lead the client with methods they don't expect and therefore won't forget. He coaches customers while they run the proof of concept, and he uses domain-driven design to facilitate strategic discovery workshops. Patrick expanded his original thinking to social media and now helps sales engineers build their brand. He is the lead trainer, founder, and CEO of Sales Hero GmbH, a company that specializes in training sales engineers.
Download or read book Mastering Technical Sales written by John Care and published by Artech House. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.
Download or read book The Evolving Sales Engineer written by Edward S. Levine and published by Dog Ear Publishing. This book was released on 2007-08 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Sales Engineer Manager s Handbook written by Chris Daly and published by . This book was released on 2020-04-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It's a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills - and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory "Managing Within The Law" session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers - each of whom performs the job differently than the newly minted manager used to do.
Download or read book Mastering Technical Sales The Sales Engineer s Handbook Third Edition written by John Care and published by Artech House. This book was released on 2014-07-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Download or read book Unmasking the Social Engineer written by Christopher Hadnagy and published by John Wiley & Sons. This book was released on 2014-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to identify the social engineer by non-verbal behavior Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding non-verbal communications with the knowledge of how social engineers, scam artists and con men use these skills to build feelings of trust and rapport in their targets. The author helps readers understand how to identify and detect social engineers and scammers by analyzing their non-verbal behavior. Unmasking the Social Engineer shows how attacks work, explains nonverbal communications, and demonstrates with visuals the connection of non-verbal behavior to social engineering and scamming. Clearly combines both the practical and technical aspects of social engineering security Reveals the various dirty tricks that scammers use Pinpoints what to look for on the nonverbal side to detect the social engineer Sharing proven scientific methodology for reading, understanding, and deciphering non-verbal communications, Unmasking the Social Engineer arms readers with the knowledge needed to help protect their organizations.
Download or read book Social Engineering written by Christopher Hadnagy and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to reveal and dissect the technical aspect of many social engineering maneuvers From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Kevin Mitnick—one of the most famous social engineers in the world—popularized the term “social engineering.” He explained that it is much easier to trick someone into revealing a password for a system than to exert the effort of hacking into the system. Mitnick claims that this social engineering tactic was the single-most effective method in his arsenal. This indispensable book examines a variety of maneuvers that are aimed at deceiving unsuspecting victims, while it also addresses ways to prevent social engineering threats. Examines social engineering, the science of influencing a target to perform a desired task or divulge information Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft, fraud, or gaining computer system access Reveals vital steps for preventing social engineering threats Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers—now you can do your part by putting to good use the critical information within its pages.
Download or read book Modern Software Sales Engineering written by Gregory Hanson and published by Createspace Independent Publishing Platform. This book was released on 2016-03-28 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to being a Software Sales Engineer in the modern world. Get started understanding the tenets of Sales Engineering, hiring SEs, and giving the best presentations possible. This book includes a breakdown on different types of Sales Engineers, tips and tricks on presentations, and humorous stories to help every SE and manager on their way to greatness.
Download or read book Practical Social Engineering written by Joe Gray and published by No Starch Press. This book was released on 2022-06-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to hacking the human element. Even the most advanced security teams can do little to defend against an employee clicking a malicious link, opening an email attachment, or revealing sensitive information in a phone call. Practical Social Engineering will help you better understand the techniques behind these social engineering attacks and how to thwart cyber criminals and malicious actors who use them to take advantage of human nature. Joe Gray, an award-winning expert on social engineering, shares case studies, best practices, open source intelligence (OSINT) tools, and templates for orchestrating and reporting attacks so companies can better protect themselves. He outlines creative techniques to trick users out of their credentials, such as leveraging Python scripts and editing HTML files to clone a legitimate website. Once you’ve succeeded in harvesting information about your targets with advanced OSINT methods, you’ll discover how to defend your own organization from similar threats. You’ll learn how to: Apply phishing techniques like spoofing, squatting, and standing up your own web server to avoid detection Use OSINT tools like Recon-ng, theHarvester, and Hunter Capture a target’s information from social media Collect and report metrics about the success of your attack Implement technical controls and awareness programs to help defend against social engineering Fast-paced, hands-on, and ethically focused, Practical Social Engineering is a book every pentester can put to use immediately.
Download or read book The Big Book of Social Media written by Robert Fine and published by Yorkshire Publishing. This book was released on 2010 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Foreword by Sam Feist, CNN Political Director"--Cover.
Download or read book Solve for Happy written by Mo Gawdat and published by Simon and Schuster. This book was released on 2017-03-21 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy. In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts and scrupulously applying logic. Eventually, his countless hours of research and science proved successful, and he discovered the equation for permanent happiness. Thirteen years later, Mo’s algorithm would be put to the ultimate test. After the sudden death of his son, Ali, Mo and his family turned to his equation—and it saved them from despair. In dealing with the horrible loss, Mo found his mission: he would pull off the type of “moonshot” goal that he and his colleagues were always aiming for—he would share his equation with the world and help as many people as possible become happier. In Solve for Happy Mo questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment. He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths. No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.
Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2016-07-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
Download or read book The Trusted Advisor Sales Engineer written by John Care and published by . This book was released on 2020-06-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years. Yet it really doesn't mean that much without a lot of explanation. You may be thinking about some of these questions right now. Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try, or make a half-hearted effort. Trusted Advisor - two words, five syllables and fifteen letters hide a massive complexity. For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor. Section One covers how to define and actually measure trust with your clients. Section Two looks at the practical aspects involved in building trust through Discovery, Presentations, Demos and all the other standard activities of an SE. Section Three examine how to get started and put it all into practice - both for individuals and for SE teams. This is not one of those tiny 40 page eBooks. It's over 150 pages of thoughts, ideas, best practices and real life examples based on dozens of clients and thousands of students who have already taken the workshop.** Note the 2020 Paperback version is a reformatted version of the original eBook with a only few minor edits and updates. **
Download or read book Content Marketing Engineered written by Wendy Covey and published by Greenleaf Book Group. This book was released on 2020-05-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Download or read book What Every Engineer Should Know About Business Communication written by John X. Wang and published by CRC Press. This book was released on 2008-05-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to- Market ideas Write proposals Generate enthusiasm for research De
Download or read book The Existential Pleasures of Engineering written by Samuel C. Florman and published by Macmillan + ORM. This book was released on 1996-02-15 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans have always sought to change their environment--building houses, monuments, temples, and roads. In the process, they have remade the fabric of the world into newly functional objects that are also works of art to be admired. In this second edition of his popular Existential Pleasures of Engineering, Samuel Florman explores how engineers think and feel about their profession. A deeply insightful and refreshingly unique text, this book corrects the myth that engineering is cold and passionless. Indeed, Florman celebrates engineering not only crucial and fundamental but also vital and alive; he views it as a response to some of our deepest impulses, an endeavor rich in spiritual and sensual rewards. Opposing the "anti-technology" stance, Florman gives readers a practical, creative, and even amusing philosophy of engineering that boasts of pride in his craft.
Download or read book Designing Data Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures
