Download or read book The Small Business Guide to Apps written by Dave Howell and published by Harriman House Limited. This book was released on 2011-12-05 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
Download or read book Appity Slap A Small Business Guide to Web Apps Tech Tools and Cloud Computing written by and published by Erika Blanchard. This book was released on with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Small Business Guide to PR written by Greg Simpson and published by Harriman House Limited. This book was released on 2012-09-19 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days. - Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story. - Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketing strategy. - Unlock the secrets of the professionals by spending a day in both camps - the journalist and the PR consultant. - Find out what it takes to give your story the edge above the hundreds of others competing for attention. - Listen in on a PR consultant's meeting with a key client so that you can understand the processes that are put in place and the strategies that are debated between client and consultant to ensure that every opportunity is flushed out, examined and maximised. - Hear case studies from small businesses that share the highs and lows of their own public relations campaigns so that you do not make the same mistakes. Let the author, who has over a decade of experience in running PR campaigns for everyone from multinational PLCs to not for profit organisations and start-up businesses, guide you through the same process that he uses to create professional and hugely effective PR campaigns. Learn how to create a PR campaign that delivers measurable, strategic results for your business and that allows you to refine and improve it every time you return to it. Create a PR strategy that evolves with your business and fits in with the way you work. Learn how to delegate tasks to individuals within your own team and what to outsource to the professionals. Discover how to get your story to stand out from the crowd through the use of clever photography - begin to 'think in pictures' as you learn how to become an asset to your target media. Set measurable goals and begin to evaluate the success of your campaign right from the beginning, arming yourself with information on what works or your business and what approach works best for you as the new head of PR in your business. Have fun! PR offers a huge variety of ways for you to communicate with your target audience. Discover inspirational ideas that will have you raring to go with your own PR campaign and all in the space of ten hours.
Download or read book Appify Your Business written by Bill Furlong and published by . This book was released on 2019-05-14 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you exhausted and overwhelmed from running your small business? Discover app-based strategies to simplify your day-to-day operations. Are you an entrepreneur short on time and resources? Is the Struggle to streamline your workflow hitting your bottom line hard? As the Founder and CEO of SquareStack and Owner of several small businesses, Bill Furlong built his career by helping small and mid-sized businesses modernize their technology workflow and maximize profitability. Now he's here to show how to future-proof your business. Appify Your Business is your guide for finding and employing cloud tech solutions customized to your unique endeavor. Through real-world examples and practical steps, this book helps you take the uncertainty out of your app adaptation for a stress-free, profitable tomorrow.
Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Download or read book Pushing Profits written by Cheryl Paulsen and published by BalboaPress. This book was released on 2012-06-30 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; thats the largest product launch in history. A platform shift took place in 2011for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devicesand using mobile appsthan the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, youll find a wealth of information and step-by-step guidance to move you toward the essential launch of your businesss mobile app. Ive also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today. Raymond Aaron, author of Double Your Income Doing What You Love
Download or read book The Small Business Guide to Social CRM written by Craig M. Jamieson and published by Packt Publishing Ltd. This book was released on 2014-10-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you need for success
Download or read book The Small Business Guide to China written by David Howell and published by Harriman House Limited. This book was released on 2012 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business.
Download or read book The Small Business Start Up Guide written by Hal Root and published by Sourcebooks, Inc.. This book was released on 2006 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with essential checklists, worksheets and advice, The Small Business Start-Up Guide will get you up and running The Small Business Start-Up Guide is a must-have resource for anyone starting a business. Covering everything you need to know to start successfully, it will save you immeasurable amounts of time, effort and money.
Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute
Download or read book Pitching Products For Small Business written by Laura Rigney and published by Brightword Publishing. This book was released on 2011-06-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Home and Small Business Guide to Protecting Your Computer Network Electronic Assets and Privacy written by Philip Alexander and published by Bloomsbury Publishing USA. This book was released on 2009-04-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the news on a daily basis are reports of lost or stolen computer data, hacker successes, identity thefts, virus and spyware problems, and network incursions of various kinds. Many people, especially nonprofessional administrators of home or small business networks, feel helpless. In this book, technical security expert Philip Alexander explains in layman's terms how to keep networks and individual computers safe from the bad guys. In presenting solutions to these problems and many others, the book is a lifeline to those who know their computer systems are vulnerable to smart thieves and hackers—not to mention tech-savvy kids or employees who are swapping music files, stealing software, or otherwise making a mockery of the word security. In his job protecting data and combating financial fraud, Philip Alexander knows well which power tools are required to keep hackers and thieves at bay. With his gift for putting technical solutions in everyday language, Alexander helps readers with home and/or small business networks protect their data, their identities, and their privacy using the latest techniques. In addition, readers will learn how to protect PDAs and smartphones, how to make hardware thefts more unlikely, how to sniff out scammers and the motives of offshore tech support personnel who ask too many questions, and how to keep personal information safer when shopping over the Internet or telephone.
Download or read book How to Start a Home based Mobile App Developer Business written by Chad Brooks and published by Rowman & Littlefield. This book was released on 2014-01-07 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the app market exploding, app designers will need a solid how-to guide to help them start their home-based business. This book will guide the reader through all the steps from design to marketing.
Download or read book The Best of Business Bites written by and published by Harriman House Limited. This book was released on 2012-08-28 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blackberry Business Bites offer the best in business guidance from authors who are leading experts in their fields. The six chapters in this Blackberry Business Bites collection are taken from the Business Bites series. Included are chapters from: Twitter Your Business by Mark Shaw Finance for Small Business by Emily Coltman Successful Selling for Small Business by Jackie Wade The Small Business Guide to China by David Howell Contracts for Your Business by Charles Boundy The Small Business Guide to Apps by David Howell The full editions of these books are available to buy in print and eBook editions from Brightword Publishing (www.brightwordpublishing.com), online retailers and good business bookshops.
Download or read book Tax Guide for Small Business written by and published by . This book was released on with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Starting Guide written by Sheena Allen and published by . This book was released on 2017-02-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Starting Guide is a three part book that is based around the life and knowledge of entrepreneur, Sheena Allen. Part 1 is about the personal journey of Sheena Allen. Part 2 is a guide on how to develop an app with no coding skills. Part 3 is business 101 tips about mentors, networking, etc.
Download or read book Gnucash 2 4 Small Business Accounting written by Ashok Ramachandran and published by Packt Publishing Ltd. This book was released on 2011-02-09 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Attention, small business owners! Stop tax-day stress. Stop procrastinating with a shoebox full of receipts. Stop reinventing the wheel with a spreadsheet. Stop making decisions simply on a hunch. Stop wasting money on software that is overkill. Start by downloading GnuCash and getting your accounts in order. Designed to be easy to use, yet powerful and flexible, GnuCash allows you to track bank accounts, income, and expenses. As quick and intuitive to use as a checkbook register, it is based on professional accounting principles to ensure balanced books and accurate reports. You can do it and Gnucash 2.4 Small Business Accounting Beginner's Guide will help you get up and running with maintaining your accounts. Gnucash 2.4 Small Business Accounting Beginner's Guide speaks business language, not accountant-speak, because it is written by a former small business owner. It guides you to use GnuCash from scratch with step-by-step tutorials without jargon, pointing out the gotchas to avoid with lots of tips. It will teach you to work on routine business transactions while migrating transaction data from other applications gradually. You will be able to keep on top of transactions and run reports after reading just three chapters! Beyond Chapter 3, it is up to you how far you want to go. Reconcile with your bank and credit card statements. Charge and pay sales tax. Do invoicing. Track payments due. Set up reminders for bills. Avoid stress at tax time. Print checks. Capture expenses using your mobile phone. Gnucash 2.4 Small Business Accounting Beginner's Guide gives you the power. Know your numbers. Make decisions with confidence. Drive your business to its full potential. Get your accounts in order and avoid tax-day stress with this hands-on guide to GnuCash, the best free accounts software in the world.
