Download or read book The Significant Revival of the Mini s Brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand's slogan characterized with an "emotional modifier" (Keller, 2008): Mini "Is it love?" (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini's brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini's brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand's performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960's the Mini's brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Be
Download or read book The significant revival of the MINI s brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand’s slogan characterized with an “emotional modifier” (Keller, 2008): Mini “Is it love?“ (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini’s brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini’s brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand’s performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960’s the Mini’s brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Bessing et al., 2006). BMW created a high-quality product which is well-known and well ranked in consumer reports. The Mini’s pricing starts at €15.550 for the Mini One, €23.650 for the Mini Cooper S, €18.600 for the Mini Clubman and the Cabriolets’ prices start at €20.950 (Geiger, 2010). The Mini is thus more expensive than its competitors like e.g. the VW Polo whose price starts at € 12.275 and ends at € 20.900 for the CrossPolo (Volkswagen AG, 2011). The core brand attributes of the Mini......
Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2011-03-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.
Download or read book Business Review Weekly written by and published by . This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Management written by Michael Beverland and published by SAGE. This book was released on 2021-02-03 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands.
Download or read book Strategic Brand Management and Development written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2020-12-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
Download or read book Angels in America at the British National Theatre written by Emily Garside and published by McFarland. This book was released on 2022-10-21 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Angels in America was one of the most significant pieces of American theatre in the 20th Century. Much has been written on Tony Kushner's epic drama. However, the National Theatre of Great Britain's productions of the show are relatively under-discussed. Not only was the National Theatre responsible for helping to originate the play in the early 1990s, but it helped revitalize interest in 2018 with Marianne Elliott's reimagined version starring Andrew Garfield and Nathan Lane. This book considers the role of the National in the play's history, and how Elliott's production reframed the play 25 years after the original; it chronicles the tumultuous first production and the play's successes in London and New York. The book also looks at the key features of the play: its representation of AIDS, its status as an iconic gay play and its searing political commentary. Concluding with an in-depth analysis of Marianne Elliott's reimagining of the play, this book is an up-to-date history of Angels in America and a reflection on its continued importance.
Download or read book Encyclopedia of African American History 1896 to the Present O T written by Paul Finkelman and published by . This book was released on 2009 with total page 2637 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphabetically-arranged entries from O to T that explores significant events, major persons, organizations, and political and social movements in African-American history from 1896 to the twenty-first-century.
Download or read book The Enchanted Years of the Stage written by Felicia Hardison Londré and published by University of Missouri Press. This book was released on 2007 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on the recollections of renowned theater critic David Austin Latchaw and on newspaper archives of the era, Londre chronicles the "first golden age" of Kansas City theater, from the opening of the Coates Opera House in 1870 through the gradual decline of touring productions after World War I"--Provided by publisher.
Download or read book The Palgrave Handbook of Musical Theatre Producers written by Laura MacDonald and published by Springer. This book was released on 2017-03-25 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is the first to provide a systematic investigation of the various roles of producers in commercial and not-for-profit musical theatre. Featuring fifty-one essays written by international specialists in the field, it offers new insights into the world of musical theatre, its creation and its promotion. Key areas of investigation include the lives and works of producers whose work is part of a US and worldwide musical theatre legacy, as well as the largely critically-neglected role of the musical theatre producer in the making, marketing, and performance of musicals. Also explored are the shifting roles of producers in musical theatre and their popular portrayals, offering a reader-friendly collection for fans, scholars, students, and practitioners of musical theatre alike.
Download or read book Mini written by Giles Chapman and published by Motorbooks. This book was released on 2019-05-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mini celebrates 60 amazing years of this iconic car, from its revolutionary introduction to the popularity of its new-generation models. The first two-door Mini, introduced in 1959 and built until 2000, revolutionized automotive design with its innovative front-wheel-drive layout that made the car appear bigger on the inside than the outside. In 1999, the Mini was voted the second most influential car of the 20th century, behind the Ford Model T. Designed for British Motor Corporation (BMC) by Sir Alec Issigonis and manufactured in England, Australia, Spain, Belgium, Chile, Italy, Portugal, South Africa, Uruguay, Venezuela, and Yugoslavia, the Mini was as successful in competition as it was on the street, winning the Monte Carlo Rally four times from 1964 through 1967. Originally built by BMC, the Mini’s later parent company, Rover, was acquired by BMW in 1994. In 2000, BMW sold most of the Rover Group but retained the Mini brand. The last and 5,387,862nd original Mini rolled off the production line in October 2000. In July 2001, BMW launched production of the new-generation of Mini which was soon joined by Countryman, Clubman, convertible, Cooper Works, and numerous special editions. Nearly 20 years later, the new Minis remain as popular as the original from 1959.
Download or read book Fashion Management written by Rosemary Varley and published by Bloomsbury Publishing. This book was released on 2018-10-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Download or read book Sessional Papers written by Great Britain. Parliament. House of Commons and published by . This book was released on 1909 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rookwood written by Bob Batchelor and published by Rockport Publishers. This book was released on 2020-09-15 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to coincide with Rookwood’s 140th anniversary, this beautiful, collectible, fully illustrated volume tells the rich story of this female-founded, female-owned great American art pottery company. *2021 Independent Press Award Winner in the Category of Fine Arts* Author and historian Bob Batchelor tells the compelling story of this artisanal ceramics company, still operating in the heart of the Ohio River Valley from its founding to present day. Filled with behind-the-scenes artist and creator interviews, stories of Rookwood’s avid collectors, as well as never-before-seen images and documents from the company’s historic archives, you will see why Rookwood remains a pillar of true craftsmanship. About Rookwood: The Rookwood Pottery was the most famous company making art pottery in the United States in the late nineteenth century into the twentieth century, achieving an international reputation and consistently promoting artistic innovation. Proud that the pottery was “an artist’s studio, not a factory,” Rookwood Pottery is known for its exceptionally fine glazes and successful experimental designs. By assimilating the strengths of myriad aesthetic movements from the American Art Pottery Movement to Art Nouveau and Art Deco, Rookwood Pottery encouraged decorators to try unusual subjects and to explore new techniques. The Rookwood Pottery Company is located in the bustling Over-the-Rhine neighborhood of Cincinnati, Ohio—and it has been for decades. Pioneering artist Maria Longworth Nichols Storer founded the studio in the Queen City in 1880, building the business and laying the foundation for what Rookwood is today: a world-renowned artisanal ceramics company, operating in the heart of the Ohio River Valley. From New York’s Grand Central Station to The Louvre in Paris, contemporary boutique hotels to historic homes, Rookwood has truly made its mark on the world in the past three centuries. And now, it’s embarking on the next chapter. Today, Rookwood continues to build upon its rich heritage, creating high-quality pottery and architectural tile in the United States. With a team of just over 70 employees, Rookwood is deeply committed to its mission: cultivating artistic inspiration, giving back to the community, and balancing its rich legacy with forward-thinking momentum—ideas that are central to the Rookwood brand. The company takes pride in their process, their people, and their product, ultimately creating premier pieces with a story—and a one-of-a-kind luxury experience that can only be Rookwood.
Download or read book Lay Activism and the High Church Movement of the Late Eighteenth Century written by Robert M. Andrews and published by BRILL. This book was released on 2015-05-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lay Activism and the High Church Movement of the Late Eighteenth Century: The Life and Thought of William Stevens, 1732-1807, by Robert M. Andrews, is the first full-length study of Stevens’ life and thought. Historiographically revisionist and contextualised within a neglected history of lay High Church activism, Andrews presents Stevens as an influential High Church layman who brought to Anglicanism not only his piety and theological learning, but his wealth and business acumen. With extensive social links to numerous High Church figures in late Georgian Britain, Stevens’ lay activism is shown to be central to the achievements and effectiveness of the wider High Church movement during the late eighteenth and early nineteenth centuries.
Download or read book Stinson Aircraft Company written by John A. Bluth and published by Arcadia Publishing. This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Om etablering og opbygning af Stinson Aircraft Company som i løbet af en kort periode producerede et større antal fly, hvoraf ca 3000 stadig er flyvende. Virksomheden blev grundlagt i 1926 af Eddi Stinson og Bill Mara. Stinson omkom ved en ulykke i 1932 i forbindelse med en demonstration af en ny flytype.
Download or read book Industry Clusters and Innovation in the Arab World written by Raghda El Ebrashi and published by Emerald Group Publishing. This book was released on 2023-06-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry clusters promote innovation in the Arab World, through collaboration among businesses, research institutions, and governments. Benefits include the creation and sharing of knowledge, professional networking, access to spill-over knowledge, and specialized talent pools.
