Download or read book The Shadow Brand written by Paul Vanhoutteghem and published by FriesenPress. This book was released on 2024-08-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In search of Kailani, the next guardian of the chaos portal and the master of shadows, Cordelia and her companions embark on a perilous journey deep into the Arachnin Mountains. Once there, they encounter new enemies and make new friends who lead them to their ultimate destination—the colourless Realm of Shadows. At first, a tunnel of light carves a pathway through that malignant realm, keeping Cordelia and her friends safe from its twisted magic. But visions of a dark tower beyond the tunnel grow in Cordelia’s mind, and eventually, she must choose between pursuing her vision or sticking with the group. Divided and alone, they fight countless battles as their bonds of friendship are put to the ultimate test. Will Cordelia and her companions succumb to Realm of Shadows’ malevolent magic, or can they find a way to escape back to their own world? More importantly, will their alliance survive the journey?
Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Download or read book Shadow Dawn written by Chris Claremont and published by Spectra. This book was released on 2018-04-17 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: From George Lucas, creator of Star Wars(r) and Indiana Jones, and Chris Claremont, author of the bestselling X-Men adventures, comes the thrilling sequel to Shadow Moon, taking readers deeper into a stunningly original world of magic, myth, and legend. The momentous Ascension of Princess Elora Danan should have brought peace to the Thirteen Realms. Instead, an intense Shadow War rages, spearheaded by the evil Mohdri. He has dispatched his dread Black Rose commando assassins to capture Elora and her sworn protector, Thorn Drumheller. But Mohdri himself is just a facade for a more dangerous entity: the Deceiver. But who--or what--is the Deceiver? And how can Elora, Thorn, and their ragtag band defeat this unspeakable force? The answer lies in a perilous journey to a land undisturbed since the dawn of time. A journey that will end at the unbreachable citadel of the dragon, where a chilling betrayal will change the fate of Elora, Thorn, and the Thirteen Realms forever.
Download or read book Brand Leadership written by David A. Aaker and published by Simon and Schuster. This book was released on 2012-12-11 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
Download or read book Vortex of the Web Potentials of the online environment written by Martin A. M. Gansinger and published by Anchor Academic Publishing. This book was released on 2018-08-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume compiles international contributions that explore the potential risks and chances coming along with the wide-scale migration of society into digital space. Suggesting a shift of paradigm from Spiral of Silence to Nexus of Noise, the opening chapter provides an overview on systematic approaches and mechanisms of manipulation – ranging from populist political players to Cambridge Analytica. After a discussion of the the juxtaposition effects of social media use on social environments, the efficient instrumentalization of Twitter by Turkish politicans in the course of the US-decision to recognize Jerusalem as Israel’s capital is being analyzed. Following a case study of Instagram, Black Lives Matter and racism is a research about the impact of online pornography on the academic performance of university students. Another chapter is pointing out the potential of online tools for the successful relaunch of shadow brands. The closing section of the book deals with the role of social media on the opinion formation about the Euromaidan movement during the Ukrainian revolution and offers a comparative study touching on Russian and Western depictions of political documentaries in the 2000s.
Download or read book Made in Italy branding in China written by Zunyue Liu and published by Lampi di stampa. This book was released on 2015-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research is about "Made in Italy" branding in Chinese market, and it is an international research. Through the process of Italian brands branding in China, I try to find more about the role of design and also some useful information for designer get a better job. I try to focus on this branding process from Italy to China, with the studies from the materials which I have collected, and certainly, I will find out some useful solutions, and this research will give out several good advices specially for the Italian SMEs who are thinking to enter into Chinese market with their “Made in Italy” products.
Download or read book The Shadow of Ararat written by Thomas Harlan and published by Tor Books. This book was released on 2007-04-01 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what would be A.D. 600 in our history, the Roman Empire still stands, supported by the Legions and Thaumaturges of Rome. Now the Emperor of the West, the Augustus Galen Atreus, will come to the aid of the Emperor of the East, the Augustus Heraclius, to lift the siege of Constantinople and carry a great war to the very doorstep of the Shahanshah of Persia. It is a war that will be fought with armies both conventional and magical, with bright swords and the darkest necromancy. Against this richly detailed canvas of alternate history and military strategy, Thomas Harlan sets the intricate and moving stories of four people: Woven with rich detail youd expect from a first-rate historical novel, while through it runs yarns of magic and shimmering glamours that carry you deeply into your most fantastic dreams At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book Celebrating America s Pastimes Baseball Hot Dogs Apple Pie and Marketing written by Kacy Kyungok Kim and published by Springer. This book was released on 2016-03-10 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The Shadow of the Wind written by Carlos Ruiz Zafon and published by Penguin. This book was released on 2005-01-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller “The Shadow of the Wind is ultimately a love letter to literature, intended for readers as passionate about storytelling as its young hero.” —Entertainment Weekly (Editor's Choice) “One gorgeous read.” —Stephen King Barcelona, 1945: A city slowly heals in the aftermath of the Spanish Civil War, and Daniel, an antiquarian book dealer’s son who mourns the loss of his mother, finds solace in a mysterious book entitled The Shadow of the Wind, by one Julián Carax. But when he sets out to find the author’s other works, he makes a shocking discovery: someone has been systematically destroying every copy of every book Carax has written. In fact, Daniel may have the last of Carax’s books in existence. Soon Daniel’s seemingly innocent quest opens a door into one of Barcelona’s darkest secrets--an epic story of murder, madness, and doomed love.
Download or read book Sustainable Entrepreneurship written by Christina Weidinger and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.
Download or read book The Shadow written by James Patterson and published by Grand Central Publishing. This book was released on 2021-07-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Alex Cross, before Michael Bennett, before Jack Reacher, there was The Shadow! The world’s bestselling author, James Patterson, reimagines one of America’s iconic thriller heroes. Only two people know that 1930s society man Lamont Cranston has a secret identity as the Shadow, a crusader for justice. One is his greatest love, Margo Lane, and the other is fiercest enemy, Shiwan Khan. When Khan ambushes the couple, they must risk everything for the slimmest chance of survival . . . in the future. A century and a half later, Lamont awakens in a world both unknown and disturbingly familiar. The first person he meets is Maddy Gomes, a teenager with her own mysterious secrets, including a knowledge of the legend of the Shadow. Most disturbing, Khan's power continues to be felt over the city and its people. No one in this new world understands the dangers of stopping him better than Lamont Cranston. And only the Shadow knows that he’s the one person who might succeed before more innocent lives are lost.
Download or read book Shadows of Fire The Shadow Realms Book 1 written by Brenda K. Davies and published by Brenda K. Davies. This book was released on 2021-03-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the invitation to the Gloaming arrives, Lexi can’t believe that she, a half vampire, has been invited to enter the dark fae realm. Her first trip to a Shadow Realm isn’t one she’ll soon forget once she meets Cole, a dark fae prince. Fresh from the war that ravaged the mortal realm and devastated his family, Cole is struggling to piece his life back together when he encounters Lexi. He has always identified more with his dark fae side, but when her presence awakens the lycan part of him, Cole is unable to resist his attraction to her. When the hostile tension between the different immortals erupts, Lexi flees the Gloaming for the mortal realm. Once home, she’s certain she’ll never see Cole again. She’s proven wrong when tragedy strikes. Lexi is unable to turn Cole away... even if helping him puts her in danger. Can their growing love survive the cruelty of the Shadow Realms, or will they be the next to fall? Enter the Shadow Realms. A world where vampires feast, lycans love deeply, dark fae seduce, witches cast their spells, dragons rule the skies... and treachery lurks around every corner. ***Due to sexual content, violence, and language, this book is recommended for readers 18+ years of age.*** Keywords: Werewolf romance for adults mate new adult lycan novel shapeshifter dark fae king mythology warlock witches contemporary fantasy psychic power dragon mythical creatures steamy twists tale strong heroine male lead angst folklore paranormal action adventure thriller supernatural apocalyptic supernatural love story vampire shifter romantic.
Download or read book Advertising to the American Woman 1900 1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Download or read book Brands and Their Companies written by and published by . This book was released on 2003 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand management Measuring the brand equity of Decathlon in Portugal written by Benyi Heider and published by GRIN Verlag. This book was released on 2017-03-23 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1.5, Católica Lisbon School of Business & Economics, language: English, abstract: This report should analyse the current brand perceptions of Portuguese consumers about the brand Decathlon, find strengths and weaknesses in the current positioning and give recommendations for Decathlon on how to improve their current situation in the market by building a stronger brand. The Sportswear industry in Portugal in the year 2015: The economic downturn is over; Portuguese economy is recovering. This positive economic trend also influenced the sportswear industry, which grew by 2% to a total market volume of 775 m. EUR. The clear industry leader with a market share of 24% is Nike Retail BV. Nike managed to build up a really strong brand in Portugal over the past years. One of the key success factors for the brand image has been using Cristiano Ronaldo, the sports idol of Portuguese people, as a brand ambassador. In the shadow of Nike, also the second force in the industry, Adidas managed to grow by 6% in 2015. The prospects for the sportswear industry are optimistic. Nike and Adidas are expected to stay the most popular brands with their technological innovations, heavy marketing campaigns and focus on outstanding designs. This report is neither about Nike nor about Adidas. It is about a brand that is quite different but at the same time a direct competitor of those brands: Decathlon. Decathlon is acting in two major areas: Sportswear and Sports equipment. Regarding its strategy, the size of the stores and the range of the product offer, Decathlon differs a lot from Nike and Adidas. But surprisingly, Nike and Adidas are seen as the main direct competitors of Decathlon by Portuguese consumers. In Portugal the brand is mostly perceived as a sportswear brand. The second big section, the sports equipment product offer, seems not to be a strong enough differentiator to position Decathlon in another direction. Clearly, for Decathlon, with its different focus, it is hard to compete with the leading brands in their strong area of sportswear. The key could be in differentiating from these brands and focusing on different areas with more promising potential (e.g. use the growing popularity of outdoor activities).
Download or read book Shadow Games written by Glen Cook and published by Macmillan. This book was released on 1989-06-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fantasy.
