Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.

Download or read book Business Adventures written by John Brooks and published by Open Road Media. This book was released on 2015-05-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Download or read book The Secrets of High Growth Businesses written by Martin Ellis and published by Lulu.com. This book was released on 2016-06-08 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Secrets of High Growth Businesses' is based on the findings from the B2BGrowth authors combined experience of over 1000 SME Business Growth coaching and consultancy projects. Using their vast experience they set out to explain what differentiates High Growth Businesses from all the rest and what the common attributes and behaviours of High Growth Businesses are that others can learn from and replicate. The B2BGrowth authors have defined what they see as the nine common attributes and behaviours found in a large number of SME High Growth Businesses. They have then described these as 'The 9 High Growth Shifts' that any business could take in order to significantly improve their High Growth potential. The book works through each of 'The 9 High Growth Shifts' in turn explaining what each Shift actually is and the benefits of making it.

Download or read book Your Small Business Boom Explosive Ideas to Grow Your Business Make More Money and Thrive in a Volatile World written by Steven D. Strauss and published by McGraw Hill Professional. This book was released on 2021-09-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to thrive in even the most volatile economic climate with smart strategies from USA TODAY’s top small-business columnist Today’s small business owners need all the tools they can get–whether to grow their business and have it take off, or simply to navigate and succeed in tough times. In this engaging, actionable book, USA TODAY’s senior small business columnist Steve Strauss provides you with an indispensable guide for creating your own “small business boom.” Packed with the powerful strategies and chock-full of explosive ideas, Your Small Business Boom is your blueprint for how to thrive today. Inside you will learn of a variety of affordable, savvy strategies that you can use in your own businesses; everything from finding and getting bigger clients to the secret of “doing the opposite,” and from getting a million hits on your website to getting 100,000 social media followers. With Strauss’s expert advice, you’ll learn to: Easily create a tribe of rock-solid fans, followers, and customers Generate money while you sleep Use webinars, podcasts, live streaming, and funnels to make your business boom Make social media really work for you by looking beyond “likes” Find bigger clients with bigger budgets, or even better – have them seek you out With smart, practical tips and a healthy dose of upbeat, can-do optimism, Your Small Business Boom is the book every small business owner could use right about now.

Download or read book EBOOK Understanding Business Global Edition written by William Nickels and published by McGraw Hill. This book was released on 2012-05-16 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Download or read book Secrets of Silicon Valley written by Deborah Perry Piscione and published by St. Martin's Press. This book was released on 2013-04-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley. In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York. In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business. Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Paypal, Piscione argues that Silicon Valley's unique culture is the best hope for the future of American prosperity and the global business community and offers lessons from the Valley to inspire reform in other communities and industries, from Washington, DC to Wall Street.

Download or read book Growing a Business written by Paul Hawken and published by Simon and Schuster. This book was released on 1988-10-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The companion volume to the public television series explains what it takes to be a successful entrepreneur.

Download or read book The 5 Secrets of a Phenomenal Business written by Howard Partridge and published by Sound Wisdom. This book was released on 2014-02-04 with total page 12075 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, you will learn... The one and only Reason Your Business Exists (and why it matters). Your business can have a dramatic impact on your personal life. Understanding why you are in business will help you enjoy your business more and will help you build the right kind of business. How to stop being a slave to Your Business by Transforming it into a Predictable, Profitable, Turnkey Operation. Learn the 5 vital components of a system, why you are overwhelmed with your business, and how to streamline it so it runs like a well-oiled machine. The Proven Secrets of Record Sales and Profits. All of business is about relationships. You will learn the only 3 ways to increase sales, how to truly set yourself apart, the fastest growth tool on the planet, the biggest marketing mistake of all, and how to build a large network of supporters. In The 5 Secrets of a Phenomenal Business, the 5 “secrets” are the key areas of building your business. If any one of them is suffering, the business suffers. The stronger these key areas are the better results you get in your business. Understanding what these secrets are and how to apply them is key to a phenomenal business. The #1 Reason Small Businesses Do not Grow (and what to do about it). Thousands of small business owners around readily agree on the reason they do not grow or do as well as they “could” do. They also agree on the solution. Overcome this challenge and you will be on your way to phenomenal success!

Download or read book The Seven Secrets of Germany written by David B. Audretsch and published by Oxford University Press. This book was released on 2016 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe and much of the developed world have been bogged down by stagnant economic growth and alarmingly high rates of unemployment. But not Germany. This book reveals seven key aspects of the German economy and society that have provided considerable buoyance in an era of global turbulence.

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Download or read book Entrepreneurship and Small Business written by Paul Burns and published by Bloomsbury Publishing. This book was released on 2022-01-13 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. Entrepreneurship and Small Business will help you to: - Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits - Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device - Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic - Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries - Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks. This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.

Download or read book The Entrepreneur s Secret to Creating Wealth written by Chris Hurn and published by Advantage Media Group. This book was released on 2012 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: An often overlooked secret to creating wealth as a business owner has little to do with actually running the business. Marketing, customer service, quality products, and more are required to make a business successful...but when it comes to creating real and lasting wealth, decisions regarding this key "secret" will have the greatest impact. As both a small business lender and a small business owner himself, Chris Hurn has a bird's eye view of how businesses create wealth, as well as an in-the-trenches perspective on the tough decisions that must be made if a business is to go from good to great. In The Entrepreneur's Secret to Creating Wealth, Chris explains the myriad of factors and variables involved in this significant wealth-creation strategy. Plenty of books describe how entrepreneurs can create more ideas or have happier employees. But no other business book outlines in such detail -- or with such authority -- how to actually develop the wealth behind the business. SPECIAL OFFER When you buy two or more copies of this book (say, one for you and one you give to a friend), we'll donate the net proceeds of the sale to the National Federation of Independent Business (NFIB) Young Entrepreneur Foundation. All we need is a copy of your receipt showing the purchase, and that can be emailed ([email protected]), faxed (407-682-1632) or mailed (60 N. Court Avenue, Suite 200, Orlando, FL 32801).

Download or read book The Successful Business Plan written by Rhonda M. Abrams and published by The Planning Shop. This book was released on 2003 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.

Download or read book Shark Tank Jump Start Your Business written by Michael Parrish DuDell and published by Disney Electronic Content. This book was released on 2013-11-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.

Download or read book Profit Prodigy Unveiling the Secrets of Internet Marketing Success written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Internet Marketing Success with "Profit Prodigy” Are you ready to take your business to new heights in the digital landscape? Do you want to uncover the secrets of internet marketing and propel your brand to unprecedented success? Look no further than "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success.” In today's fast-paced and competitive world, internet marketing has become the driving force behind business growth. It's no longer enough to rely on traditional marketing methods; businesses need to harness the power of the internet to reach their target audience, generate leads, and drive conversions. But where do you begin? How do you navigate the ever-changing digital landscape and stand out from the crowd? "Profit Prodigy" is your ultimate guide to mastering the art of internet marketing. Packed with insights, strategies, and techniques, this book will empower you to unlock the secrets of online success. Whether you're a seasoned marketer looking to enhance your skills or a business owner venturing into the world of internet marketing for the first time, "Profit Prodigy" has something for everyone. Inside "Profit Prodigy," you'll discover: The foundations of internet marketing: From target audience identification and branding to conversion optimization and data-driven decision making, you'll gain a solid understanding of the key principles that underpin internet marketing success. Crafting a winning internet marketing strategy: Learn how to conduct market research, set clear objectives, develop a comprehensive marketing plan, and choose the right online channels to reach your target audience effectively. Building an effective online presence: Master the art of website design and optimization, mobile responsiveness, and search engine optimization (SEO) to attract and engage your audience while maximizing organic traffic. Content creation and marketing: Discover how to develop engaging and relevant content, leverage different content formats, and distribute and promote your content to maximize its reach and impact. Social media marketing: Harness the power of social media platforms to build a strong online presence, engage with your audience, and foster a community of loyal brand advocates. Driving traffic and generating leads: Explore the strategies of search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to drive targeted traffic and convert leads into loyal customers. Maximizing conversion and sales: Learn the secrets of conversion rate optimization (CRO), creating compelling offers and sales funnels, and building trust and credibility to drive conversions and foster long-term customer relationships. Analyzing performance and scaling success: Discover how to track and analyze key metrics, measure ROI and campaign performance, stay updated with industry trends, and continuously refine your strategies for optimal results. Nurturing long-term customer relationships: Uncover strategies for providing exceptional customer service, personalizing communication, implementing loyalty programs, and delighting customers to foster loyalty and maximize customer lifetime value. With "Profit Prodigy" as your trusted guide, you'll be equipped with the knowledge and tools to conquer the digital landscape and achieve internet marketing success. The secrets of online success are within your grasp, and it's time to unleash your full potential. Are you ready to embark on a journey of digital transformation? Are you prepared to propel your business to new heights? It all starts with "Profit Prodigy: Unveiling the Secrets of Internet Marketing Success." Get your copy today and unlock the power of internet marketing!

Download or read book The Product Growth Playbook written by Selim Yoruk and published by Selim Yoruk. This book was released on 2023-12-15 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Code of Global Digital Success: Your Roadmap to Exponential Growth Imagine: a thriving digital product used by millions worldwide, driving explosive growth for your business. This book is your key to making that vision a reality. Within these pages, you'll discover: * Clever tactics: Uncover the secret strategies employed by leading companies to conquer the global digital landscape. * Critical steps: Avoid costly missteps with a proven, step-by-step roadmap for navigating the complexities of global product development and launch. * Inspiring real-life stories: Learn from the successes and failures of industry giants, gaining invaluable insights that shortcut your path to the top. * Essential tools: Equip yourself with the cutting-edge technology and resources needed to streamline your workflow and maximize efficiency. This book is more than just a guide; it's your personal launchpad to digital domination. Get ready to: * Expand your reach: Tap into a vast international market, multiplying your customer base and revenue potential. * Outshine the competition: Equip your product with the features and functionality that resonate with a global audience. * Build a loyal fan base: Foster lasting relationships with users across cultures and languages. This is your chance to turn your digital product into a global phenomenon. Don't miss out.