Download or read book The Secret Is Selling Not Closing Closing Is the Result of Effective Selling written by Joel Pinero and published by Xlibris Corporation. This book was released on 2016-04-28 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: My intention in this book is to provide an innovative perspective and approach of what is a must in the sales process so that you, the sales professional, can be more effective in closing deals in todays market. The information in this book shies away from the high-pressure old sales tactics. The sales principles that I will share, when applied correctly, will give you the power to change your sales career and financial future forever. The strategies I will share with you in this book will increase your opportunities of achieving more easily closed sales. The book will show you that we, as sales professionals, need to get out of the way of making the sale by following the correct sales sequence. In many of my coaching sessions, we have found that the reason the prospects dont purchase is the salesperson. Let me be your coach on why people buy, why people buy today, and why people buy now! Highlights The name of the game is selling, not closing. There are no new words in sales. The magic of selling is on the sequence. Telling is not selling; selling is influencing. Objections The difference between pressure and urgencyare they the same? The battle of the guilts. Breaking the old myths.

Download or read book The Secret Is Selling Not Closing Closing is the Result of Effective Selling written by Joel Pinero and published by . This book was released on 2016-04-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: My intention in this book is to provide an innovative perspective and approach of what is a must in the sales process so that you, the sales professional, can be more effective in closing deals in today?s market. The information in this book shies away from the high-pressure old sales tactics. The sales principles that I will share, when applied correctly, will give you the power to change your sales career and financial future forever. The strategies I will share with you in this book will increase your opportunities of achieving more easily closed sales. The book will show you that we, as sales professionals, need to get out of the way of making the sale by following the correct sales sequence. In many of my coaching sessions, we have found that the reason the prospects don?t purchase is the salesperson. Let me be your coach on why people buy, why people buy today, and why people buy now! Highlights The name of the game is selling, not closing. There are no new words in sales. The magic of selling is on the sequence. Telling is not selling; selling is influencing. Objections The difference between pressure and urgency?are they the same? The battle of the guilts. Breaking the old myths.

Download or read book Secrets of Closing the Sale written by Zig Ziglar and published by Revell. This book was released on 2019-05-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.

Download or read book The Perfect Close Workbook written by James Muir and published by . This book was released on 2018-12-17 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master The Best Practice in Closing Sales Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It's zero pressure and involves just two questions. It's a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the "stigma" of selling or find the selling process awkward or uncomfortable. In The Perfect Close: The Secret to Closing Sales you will learn: A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level. SPECIAL BONUSES! With this workbook you will get access to a load of complimentary online resources including: Electronic Version of All the Forms, models & figures, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and much more. Praise for The Perfect Close Workbook "Master this material and it will change the way you sell, and... it will change your life. I have seen these methods used and perfected for over 20 years and I can tell you this is the real deal." - J. Kelly Skeen Vice President of Sales, NextGen Healthcare "This belongs on every single bookshelf of every single seller. It will give you the clarity, confidence and competence to make every sale more natural. The Perfect Close is one of my all-time favorites about selling. I can't think of any seller in any industry who wouldn't benefit by reading and applying The Perfect Close." - Deb Calvert President of People First Productivity Solutions and author of DISCOVER Questions Get You Connected "I have read literally hundreds of sales books and I would put The Perfect Close in my top ten. The Perfect Close Workbook will give you excellent ideas and tools to dramatically increase your sales effectiveness, I very highly recommend it." - John Spence, One of the top 100 Business Thought Leaders in America & author of Awesomely Simple

Download or read book Zig Ziglar s Secrets of Closing the Sale written by Zig Ziglar and published by Penguin. This book was released on 1985-09-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book. Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be successful. This guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods: • Over 100 successful closings for every kind of persuasion • Over 700 questions that will open your eyes to new possibilities you may have overlooked • How to paint word pictures and use your imagination to get results • Professional tips from America's 100 most successful salespeople Do what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

Download or read book The Art of Closing the Sale written by Brian Tracy and published by HarperCollins Leadership. This book was released on 2007-05-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.

Download or read book The Perfect Close written by James Muir and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to discover how to close sales using the best practice (one that's non-pushy, flexible, natural & easy to learn) then read this book. Author James Muir shares unique insights on how 'closing the sale' can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It's zero pressure and involves just two questions. It's a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. In The Perfect Close: The Secret to Closing Sales you will learn:- A simple method to closing that is nearly always successful (95% range) - Is zero pressure & involves just two questions- How traditional closing techniques damage trust & what you can do remain on emotionally higher ground- How to close more sales in a way that makes clients feel more educated, in control and see you as a facilitator & consultant- A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage- How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business- A natural way to close that doesn't require that you change your personality or become someone you're not- How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments- How to add value on every sales encounterEverything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today.

Download or read book Always Be Closing written by Omid Kazravan and published by . This book was released on 2016-07-23 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Free Gift* Join the Always Be Closing Tribe to get access to free offers and to keep up to date with trainings and programs. Why you Must Get ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money book to help you with your business, social skills, and personal life, RIGHT NOW! Limited Time Sale: $9.95 Retail: $19.99 You are guaranteed to see a dramatic increase in your social skills and your sales training that will guarantee to help you make more money and get rich. The Always Be Closing sales strategies are proven to work in any sales environments and outside of the sales environment because it turns you into a giver. The more you give the more you receive. >Omid Kazravan has been training on his interpersonal skills since he was extremely young. Constantly practicing and refining his communication and interpersonal skills. The most requested topic from other professionals is "How do I sell more without coming off as needy?!"Omid Kazravan went ahead and wrote "ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money" To solve that answer. When you GET THIS BOOK TODAY, You will be learning from one of America's youngest top salesman to quickly and easily create win win situations using excellent interpersonal skills and negotiations skills without feeling pushy because you'll be developing your people skills through this training program. > There are a lot of books out there that teach you how to become a better salesman and make extra money. The thing that makes " ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money " stand out is the fact that we have taken a whole new approach to the field. A proven new training program that sales executives love. There is also a special chapter in this book that is geared towards helping you remember everyone's names and faces upon meeting them. In How to Win and Influence People, Dale Carnegie says, "Remember that a person's name is to that person the sweetest and most important sound in any language." The first step in improving your communication skills and people skills, is to be able to build a rapport with the people that you want to talk to. What better way to build rapport than to be able to remember that person's name and call them out by it a month a later. Do you think that they will be more open to communicating with you if they knew that you cared enough about them to take the time and remember their name? In the bonus chapter, you will also learn how to use the Art of Visualization to connect deeper with the people that you interact with by remembering the information that you talked about. This will build more trust and strengthen your relationships with others if they know that you actually care about what they have to say by remembering facts from the conversations that you have with them. As you will learn in this book, all of the top salesmen will tell you that The Key to sales is actually having excellent people skills, communication skills and interpersonal skills. It's not about having hard core closing techniques. People respond better to you when they see that you actually care for them. "People don't care how much you know, until they know how much you care." When it comes to sales strategies you need to be able to be the best appreciator and giver in order to see the greatest results. The person that adds the most value wins. Anyone in a leadership role and anyone that wants to see an increase in their sales busines. If you deal with People in Any Capacity, Then THIS BOOK IS FOR YOU

Download or read book Secrets of a Master Closer written by Mike Kaplan and published by . This book was released on 2012-06-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book. Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... . The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. . How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. . The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. . Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. . Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. . Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. . And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!"

Download or read book Secrets of Closing Sales written by Charles B. Roth and published by Penguin. This book was released on 1997-10-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 bestseller on the art of closing sales is now fully updated to meet the challenges of today’s competitive new sales environment—with 53 case studies drawn from real life. The sixth edition features the newest selling tactics and strategies, the latest products, and the new salesperson/customer relations. Among the newer methods covered are critical path selling, group selling and teleconferencing, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Plus, you’ll also discover, step-by-step, the secrets of how to: • Analyze the customer’s psyche to determine your selling strategy • Cash in on the callbacks and follow-up visits • Make more effective use of the telephone • Get great leads from satisfied clients • Profit from telemarketing • Make sure a closed sale stays closed Highlighted by actual real-world examples that demonstrate these successful strategies and techniques in action, Secrets of Closing Sales gives you the tested tools you need to double or even triple your current income. “The appeal of this . . . is in the stories and closing lines collected from master salespeople. You’ll be struck by how simple and effective many techniques are.”—Executive Book Summaries

Download or read book Secrets of Question Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2013-11-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more

Download or read book The 7 Secrets to Selling More by Selling Less the Ultimate Guide to Reinventing Your Sales Life written by Allan Langer and published by . This book was released on 2019-01-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.

Download or read book Ziglar on Selling written by Zig Ziglar and published by HarperCollins Leadership. This book was released on 2007-05-13 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to be on top in your sales career? How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial obligations, and preparing for those "golden years,"?and still have a moment you can call your own? Zig Ziglar shows you how, sharing information, direction, inspiration, laughter, and tears that will help you make the necessary choices for a balanced life?personal and professional. Selling is a magnificently rewarding and exciting profession. It is, however, more than a career. It is a way of life?constantly changing and always demanding your best. In Ziglar on Selling, you'll discover the kind of person you are is the most essential facet in building a successful professional sales career. You've got to be before you can do. "I will see you at the top?in the world of selling."?Zig Ziglar

Download or read book The Natural Laws of Closing written by Daniel Jacobs and published by Bookbaby. This book was released on 2019-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bookstore shelves are full of HOW-to-Do-It books on selling. But few underscore the simple fact that selling is not the same as closing. They are two distinctly different skills. And, just because you're good at selling doesn't mean you can close sales. Why? Because unless you realize that you must stop selling when you start closing, or you will consistently over-sell the customer and lose the sale as a result. There are also many WHAT-to-Do It books on closing sales, but most of them deal with the symptoms that appear during closing. Few ever tell you what is causing those symptoms to appear. And unless you are prepared to recognize and smoothly handle the hidden emotional reactions that appear, too often you'll end up forcing the customer to buy, which never works! This book contains gemstones not mentioned in other texts on closing sales. It uncovers the source of sales resistance and outlines how to use it to both the customer and your advantage. Closing sales is not that hard once you know what to do, when to do it, and above all, why you are doing it. This book contains all the answers. All that is required is for you to read it with the purpose of applying the material. The rest is easy. Daniel Jacobs

Download or read book Zig Ziglar s Secrets of Closing the Sale written by Zig Ziglar and published by Berkley. This book was released on 1985-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book. Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be successful. This guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods: • Over 100 successful closings for every kind of persuasion • Over 700 questions that will open your eyes to new possibilities you may have overlooked • How to paint word pictures and use your imagination to get results • Professional tips from America's 100 most successful salespeople Do what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

Download or read book Secrets of Closing Sales written by Charles B. Roth and published by National Geographic Books. This book was released on 1997-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 bestseller on the art of closing sales is now fully updated to meet the challenges of today’s competitive new sales environment—with 53 case studies drawn from real life. The sixth edition features the newest selling tactics and strategies, the latest products, and the new salesperson/customer relations. Among the newer methods covered are critical path selling, group selling and teleconferencing, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Plus, you’ll also discover, step-by-step, the secrets of how to: • Analyze the customer’s psyche to determine your selling strategy • Cash in on the callbacks and follow-up visits • Make more effective use of the telephone • Get great leads from satisfied clients • Profit from telemarketing • Make sure a closed sale stays closed Highlighted by actual real-world examples that demonstrate these successful strategies and techniques in action, Secrets of Closing Sales gives you the tested tools you need to double or even triple your current income. “The appeal of this . . . is in the stories and closing lines collected from master salespeople. You’ll be struck by how simple and effective many techniques are.”—Executive Book Summaries

Download or read book The Secret of Selling Anything written by Harry Browne and published by . This book was released on 2008-07-17 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've read other selling books, you're probably tired of the false promises that never quite work out. You're probably tired of being told "you can do it if you just believe you can. This book is: A road map to success for the salesman... who is not aggressive - who is not a "smooth talker" - and who is not an extrovert.You're probably tired of reading about tricks that made a particular sale tricks that may have been appropriate to a particular situation, but not yours and even if they were appropriate, how would you have thought of them at the right time?If you've read books on selling before or listened to "sales experts," you're probably tired of being pumped with hot air told how you must "come alive," be full of enthusiasm, dominate the world around all the things that don't happen to be a part of your basic nature.Well, this book isn't anything like that. In fact, this book was written to refute many cliches of selling that have been accepted without question for years.This book will prove to you, I hope, that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, they are actually a hindrance to making sales.And you won't have to develop that uncanny ability to come up with the right answer at the right time that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don't need such skills.This book can truly revolutionize your selling career but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book: -- Contrary to the accepted mythology, enthusiasm is not a virtue; it destroys more sales than it creates.-- "Positive thinking" is an unrealistic fallacy. The salesman who thinks negatively has a far greater chance for success than the so-called "positive thinker."-- Sales success does not come from convincing people to buy things they don't want.-- The salesman who always has an answer for every objection is also probably plugging along with a very low income.-- Extroverts don't make the best salesmen; they are invariably outsold by introverts.-- To be a good salesman, you don't have to be a "smooth talker".-- Another all-time sales fallacy is the statement "When the going gets tough, the tough get going". When the going gets tough, I usually take a vacation.-- The desire to be able to motivate others is unrealistic and foolish. A really-great salesman will never try to motivate anyone.Perhaps all of this sounds so far removed from what you've heard about selling through the years that you wonder how it could possibly be true. I intend to demonstrate the validity of these statements in two ways.First, my own experience verifies their worth. Almost invariably, in any selling experience where I've found myself, I have outsold everyone else around me usually while working far fewer hours.In addition, I've seen these principles work for a few others, too a very few, for they are unknown to most people.But there is nothing mysterious about them and that brings us to second way in which I will demonstrate their validity. I will prove them to you. We will deal with life logically and carefully in this book. Everything will be proven in terms of the real world as it is in ways we can both understand.