Download or read book The Savvy Girl Media s Guide to Branding written by Janet Bernstein and published by . This book was released on 2018-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding your business doesn't have to be overwhelming. In fact, the best businesses follow a series of steps to ensure their business brand represents the mission, vision and core values they stand for and hope to convey to their customers. Branding is more than logos and color choices. It's about finding the unique voice for your brand and making it simple for your ideal customer to identify you in a noisy, saturated market. The Savvy Girl Media's Guide to Branding is the solution for new or busy entrepreneurs who truly want to align their business with best practices and attract clients who feel the heart of the brand shines through in marketing messages and content. If your website isn't converting, or your social media messages are being scrolled past without engagement, it may very well be a branding breakdown. Your ideal customer wants to find you and work with you, but you may not be speaking their language yet. Often times, entrepreneurs hurry past the foundational steps of creating their brand and business, in an effort to throw together a website, business cards, and find clients immediately. When you skip past creating your mission statement, vision, voice and style, you miss the imperative steps to designing a unique brand that truly embodies your message and speaks directly to the needs and concerns of the clients who may be seeking your products or services. The Guide to Branding is perfect for the busy entrepreneur who wants to create their brand and build a business for the long haul.
Download or read book Beauty Brains Business Branding written by Trenice J. Brinkley and published by Two Queens Media. This book was released on 2017-06-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a fact that every woman has the potential to become a successful business mogul. The journey to success begins with self-belief. Your success is a fusion of your beauty, intellect, business acumen, and personal brand. The B- Book serves as the indispensable manual for every entrepreneurial woman seeking to transform her business landscape. Within these pages, you'll discover the art of crafting a business that aligns with your unique vision and empowers you to set your own terms.
Download or read book Wine written by Brittany Deal and published by . This book was released on 2013-10 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's hard to imagine a world without wine; I mean what else would we use to help us decipher the meaning of life, cope with dating mishaps, or get through an episode of The Bachelor? But do you know what makes great wine better than good wine? Or why one Chardonnay can taste totally different from another Chardonnay? How about why restaurants put us through the whole wine-pouring ritual? Savvy Girl: A Guide to Wine leaves out the boring details and gets straight to what you really want to know about wine: how to taste, talk about, buy, and enjoy it. We know that you don't need to be an expert on wine, you just want to be savvy. So get this five-hour read, get savvy, and then get back to your fabulous life.
Download or read book From Individual to Empire written by Laura Bull and published by Greenleaf Book Group. This book was released on 2020-02-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything youneed to know. Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer." Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future. Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding. This intelligent, breezy read provides additional tools, exercises, and resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire. A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
Download or read book Pretty Girls Have Options written by Jasmin Brand and published by . This book was released on 2015-02-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, we are redefining what it means to be a hot brand by the standards we set, the opportunities we find and the innovation we discover and share with others. You don't need a ton of money or to know the "right" people to build a great brand for yourself personally and professionally. You have everything you need right now. You. In Pretty Girls Have Options: The Ultimate Guide to Building a Hot Brand, author Jasmin Brand shares her experiences as an entrepreneur and branding expert with the goal of motivating professionals to build strong personal brands. In this book, you will learn how to: 1. Build bulletproof standards for your career and/or business 2. Find opportunities and create them for others 3. Utilize social media to build engagement and followers 4. Determine your current brand value And much more! Whether you're an entrepreneur, busy professional, college grad or just looking for direction when it comes to your life or your business, this book will motivate you towards achieving greatness.
Download or read book Good Girl s Guide to Public Relations Publicity and Marketing written by Ivy K. Pendleton and published by ivy k Pendleton. This book was released on 2012-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Download or read book The Author Training Manual written by Nina Amir and published by Penguin. This book was released on 2014-02-18 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be. The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would. The Author Training Manual will show you how to get more creative and start looking at your work with those high standards in mind. Whether you're writing fiction or non-fiction, or intend to publish traditionally or self-publish, author Nina Amir will teach you how to conduct an effective competitive analysis for your work and do a better job at delivering the goods to readers than similar books that are already on the shelf. Packed with step-by-step instructions, idea evaluations, sample business plans, editor and agent commentaries, and much more, The Author Training Manual provides the information you need to transform from aspiring writer to career author.
Download or read book The Complete Idiot s Guide to Branding Yourself written by Sherry Beck Paprocki and published by Penguin. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.
Download or read book Pinfluence written by Beth Hayden and published by John Wiley & Sons. This book was released on 2012-06-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Download or read book Social Media Success for Every Brand written by Claire Diaz-Ortiz and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Download or read book The Savvy Guide to Making More Money written by Susan Hayes and published by Penguin UK. This book was released on 2014-01-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial trainer Susan Hayes believes that everyone, no matter what their circumstances, can learn how to make more money. In The Savvy Guide to Making More Money she gets to the heart of what's stopping you and, in the style of straight-talking money experts like Martin Lewis and Suze Orman, she comes up with practical suggestions whatever your situation. Even at the best of times, making more money can seem daunting. And when it's not the best of times, it can seem impossible. However, you would be amazed how simple it is to fatten your bank balance if you go about it the right way. The Savvy Guide to Making More Money is a one-stop shop where you can equip yourself with strategies to grow your income. From her days as a self-employed student to now running a financial training company, Susan Hayes has always approached the business of making money in a practical can-do way. It has been successful for her and the many people she has worked with. Now she shares her advice and tips with you. Among many other things The Savvy Guide to Making More Money will help you to: · understand why you haven't made more money by now; · learn tried and tested techniques to raising new revenues; · choose the best way to put your money to work for you; · find out who can help you get to your income goals. You don't have to be a business genius to make money. Through a combination of skill and smart thinking you will be amazed at what you can achieve. 'Brilliant, absolutely brilliant. I was up till four o'clock this morning reading it, making notes.' The Tom Dunne Show on The Savvy Woman's Guide to Financial Freedom '[She writes with] humourous directness, unflinching good sense and practical advice ... makes me think I can tackle my own issues.' The Herald 'A great read ... easy to understand' The Sun Susan Hayes is managing director of the international financial training company Hayes Culleton. Her can-do approach to resolving even the stickiest economic questions in her many media appearances (RTÉ, TV3, Today FM, 4FM, Sunday Independent) has seen her become known as the Positive Economist. Her first book was The Savvy Woman's Guide to Financial Freedom.
Download or read book Personal Branding Strategies The Ultimate Practical Guide to Branding And Marketing Yourself Online Through Instagram YouTube Facebook and Twitter And How To Utilize Advertising on Social Media written by Gary Clyne and published by . This book was released on 2020-10-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn how you can build a HUGE personal brand in the modern digital age then keep reading... Do you want to learn how to grow a HUGE and authentic Social Media following? Do you want to learn the secrets to providing huge value and monetizing your audience? Do you want to learn how to stand out and become an authority in your niche? As you are someone who is reading this I'm guessing you answered yes to one of those questions. Unfortunately, many resources overcomplicate the whole process leaving you confused and without a blueprint to Personal Branding success. Luckily for you, this is what this book is all about. Inside, you will discover the EXACT practical blueprint to growing, maintaining and sustaining your Personal Brand on an array of Social Media. What is often overlooked, is the different strategies you need to optimize your presence on ALL Social Media and what are the most important for your situation. For example, we go over Simple and Proven strategies for growing your Instagram, Facebook, YouTube and Twitter as well as for the most overlooked websites you probably haven't considered... No matter your niche, you can become an authority figure and DOMINATE for years to come. Here is just a slither of what you will discover inside... - The 10 Golden Rules of Personal Branding - How to gain more followers by spending less on ads - Think you need millions of followers to have a successful personal brand? Think again. - Stop wasting time trying to build a following using sly tactics, do THIS instead - What successful influencers know about monetizing their audience, that you don't - How unemployed teenagers are building HUGE Instagram accounts and getting rich - The most overlooked Social Media platform to build your Personal Brand - The ESSENTIAL steps to profitable Facebook Ads - The best ways to monetize your following without selling your soul to the devil - Proven blueprints to success on all major Social Media - How Instagram stars maximise engagement on every post - The secret strategies to growing your YouTube FAST - Why Instagram ads could hold the key to your success - 11 Startling ways to grow your Facebook following - How Influencers get incredible brand deals CONSISTENTLY - The crucial secret that all but guarantees you more likes, comments and engagement on every post - How to find your corner of the market and dominate it And much, much more! So, even if you currently have 0 followers and have never entered into the realm of Personal Branding, this book outlines easy to follow and proven systems that will see your follower count rise faster than you could've ever imagined. No longer will you have any excuses left. So, if you want to start your path to Personal Branding success then scroll up and click "Add to Cart"
Download or read book Personal Branding Strategies written by Gary Clyne and published by . This book was released on 2019-07-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn how you can build a HUGE personal brand in the modern digital age then keep reading... Do you want to learn how to grow a HUGE and authentic Social Media following? Do you want to learn the secrets to providing huge value and monetizing your audience? Do you want to learn how to stand out and become an authority in your niche? As you are someone who is reading this I'm guessing you answered yes to one of those questions. Unfortunately, many resources overcomplicate the whole process leaving you confused and without a blueprint to Personal Branding success. Luckily for you, this is what this book is all about. Inside, you will discover the EXACT practical blueprint to growing, maintaining and sustaining your Personal Brand on an array of Social Media. What is often overlooked, is the different strategies you need to optimize your presence on ALL Social Media and what are the most important for your situation. For example, we go over Simple and Proven strategies for growing your Instagram, Facebook, YouTube and Twitter as well as for the most overlooked websites you probably haven't considered... No matter your niche, you can become an authority figure and DOMINATE for years to come. Here is just a slither of what you will discover inside... - The 10 Golden Rules of Personal Branding - How to gain more followers by spending less on ads - Think you need millions of followers to have a successful personal brand? Think again. - Stop wasting time trying to build a following using sly tactics, do THIS instead - What successful influencers know about monetizing their audience, that you don't - How unemployed teenagers are building HUGE Instagram accounts and getting rich - The most overlooked Social Media platform to build your Personal Brand - The ESSENTIAL steps to profitable Facebook Ads - The best ways to monetize your following without selling your soul to the devil - Proven blueprints to success on all major Social Media - How Instagram stars maximise engagement on every post - The secret strategies to growing your YouTube FAST - Why Instagram ads could hold the key to your success - 11 Startling ways to grow your Facebook following - How Influencers get incredible brand deals CONSISTENTLY - The crucial secret that all but guarantees you more likes, comments and engagement on every post - How to find your corner of the market and dominate it And much, much more! So, even if you currently have 0 followers and have never entered into the realm of Personal Branding, this book outlines easy to follow and proven systems that will see your follower count rise faster than you could've ever imagined. No longer will you have any excuses left. So, if you want to start your path to Personal Branding success then scroll up and click "Add to Cart"
Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Download or read book Brand Building written by Donald Charles and published by Createspace Independent Publishing Platform. This book was released on 2017-01-31 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you Like to Build a Brand? Do you want to Know about brand building? Do you wish you knew the in and outs and the secrets to building your brand? When you download Brand Building: Beginners guide to social media and brand building, your knowledge will increase every day! You will discover everything you need to know about Building your Brand. These fun and Smart tips will transform your Brand, you will no longer be a beginner. You'll be proud to show off your Brand and new techniques to create wealth and grow you brand and business. Would you like to know more about? Proven strategies for building powerful Brands Branding Companion Strategies For Growth Strategies That The Pros Use Building your social Media following This book breaks training down into easy-to-understand modules. It starts from the very beginning of Brand Building, so you can get great results- even as a beginner! Buy Brand Building: Beginners guide to social media and brand building now, and start Building your Brand! Scroll to the top and select the "BUY" button for instant download. You'll be happy you did!
