Download or read book The Role of the Sales Process at Trade Shows written by Gert Antonie Petrus Drotsky and published by . This book was released on 2016 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-business (B2B) marketing is one of the most underestimated and under-researched fields in marketing. Due to the unique characteristics of B2B markets, the emphasis has always been on one-on-one communication between the seller and the buyer. This means that in the communication mix, elements such as personal selling and trade shows play an important role in the selling and marketing of a business product and the accompanying services.There is an indication that there will be a growth in the trade-show industry, as well as in B2B marketing. There is also an element of uncertainty on the role of personal selling, and more specifically, the sales process at trade shows. Previous studies focused on the general activities at trade shows; but none focused on the sales process that is interlinked with trade shows. Therefore, an explorative study was done to determine the role of the sales process at trade shows; so as to guide exhibitors on what to do when exhibiting. A number of studies (Godar & O'Conner, 2007; Gopalakrishna & Lilian, 1992 and Sharland & Balogh, 1996) pointed to the role that trade shows plays in the buying task and buying stages of attendees at trade shows. In these studies the findings indicated that trade shows do not play such an important role throughout the whole of the buying process of attendees. However, studies by Bresler (2009) and Keswell (2010) pointed to the importance of trade shows in South Africa. Smith, Gopalakrishna and Smith (1999) indicated that trade shows play a major role in attendees moving through the buying process and therefore relates to the faster completion of the sales process resulting in better personal selling efficiency. This study contributes to the before mentioned studies by indicating specific actions in the selling process this can help exhibitors to improve the buying process. The findings of this study can assist the trade show industry to provide guidelines for exhibitors. A multi-stage sample plan was followed; and a self-administered questionnaire was used to gather the data for the study from exhibitors at trade shows. To establish the factors of the stages of the sales process at trade shows, a Principal factor analysis with Varimax rotation that is explorative in nature was done. A further investigation was done for the sales process on the differences regarding (a) salespeople versus non-salespeople; (b) the type of trade show and (c) the business operations of exhibitors were assessed by means of an ANOVA, t-test, and MANOVA. The findings depict the various factors that make up the different stages of the sales process during the pre- and at-show stage of a trade show. Firstly, the business actions of exhibitors were investigated that included a number of elements such as: trade-show marketing; written objectives; trade-show evaluation and plan, staff improvement, new product and non-financial success to name a few. Thereafter, the stages of sales process at trade shows were investigated. The first stage dealt with pre-show marketing activities used to attract attendees to the trade show indicated two factors: direct communication and promotional elements. The second stage on the at-show marketing activities used to attract attendees to the business exhibit stand at the trade show comprised two factors: trade-show sponsorship and promotional tools. The third stage deals with the sales presentation at a trade show; and it had four factors that were identified, namely: presentation methods; presentation actions; approach method and questions approach. The fourth stage dealt with objections experienced; and two factors were indentified: manifested objections, and latent objections. The fifth stage deals with dealing with objections; the factors identified included standard-objection solutions and product-objection solutions. The last stage dealt with the closing methods; and two factors were identified: typical closing and product closing. Differences were identified between sales and non-sales persons for "presentation methods", "presentation actions" and "question approach". All of these factors deal with actions during the sales presentation. Non-sales exhibit staff in many cases does not have the experience that sales persons of the business have, especially on how to communicate during the sales presentation. Sales staff will also be more aware of the different sales methods and how to use these methods in different sales situations. From the findings what is of concern is that both sales and non-sales staff indicate that they do not really make use of closing methods to close the sale. Regarding the type of trade shows (international, national or regional) there were no differences for pre-show marketing activities, at-show marketing activities, the sales presentation and closing method used for the stages of the sales process there were no differences. These findings are very interesting; since for elements, such as the marketing activities before and at the trade show, one would assume that different approaches would be applied. International trade shows would, for example, rely more on electronic and mass-promotional mix elements; since it is not possible for their sales staff to visit all the possible prospects. Concerning the business operations (sales of goods or service industry/professionals or construction/manufacturing or other) of exhibitors and how they implement the stages of the sales process there were no significant differences evident. That means that the operations of a business have no impact on the sales process at trade shows. The findings of this study also provides an encouraging outcome for trade show role players in that there are not major differences for sales versus non-sales persons, type of trade show or business operations of the exhibitors. This provides an opportunity for general sales guidelines to be developed to improve the effectiveness of the sales process. Furthermore, the training of exhibit staff can be done more effectively and efficiently since there are no specialised requirements. Trade show organisers will benefit since material developed can be standardised for all types of trade shows. This study provides an interesting starting point for future research to combine the findings of this study with other studies that focus on the procurement needs of attendees of trade shows, such as Brelser (2009) and Smith et al. (1999). One of the main contributions of this study is that it provides a comprehensive sales process for trade shows with insights into the various sub-stages. Finally, in Chapter 7 a comprehensive figure illustrates the interconnectedness between the various stages of the sale process with trade show activities and the attendees' decision-making buying process. With this holistic overview conceptualisation is provided on how the sales process can be integrated into the buying process and stages of a trade show. The identification of the different actions can be an invaluable tool for researchers that want to expand on/or link the sales process and buying process at trade shows.

Download or read book The Platinum Rule for Trade Show Mastery written by Tony Alessandra and published by Morgan James Publishing. This book was released on 2007-11-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.

Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

Download or read book Trade Show Management written by Manfred Kirchgeorg and published by Gabler Verlag. This book was released on 2006-10-11 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.

Download or read book Handbook on Business to Business Marketing written by Gary L. Lilien and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets. Published in conjunction with Penn StateÕs Institute for the Study of Business Markets, this extensive volume will expand research and teaching in business-to-business marketing in academia and will improve the practice of business-to-business marketing for firms in the industry. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

Download or read book Guerrilla Trade Show Selling written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 1997-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule. "More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

Download or read book The Complete Idiot s Guide to Trade Shows written by Linda Musgrove and published by Penguin. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

Download or read book Analytics of Life written by Mert Damlapinar and published by NLITX. This book was released on 2019-11-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.

Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Download or read book Expositions and Trade Shows written by Deborah Robbe and published by Wiley-Interscience. This book was released on 1999-09-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.

Download or read book Formula Marketing written by David Wilkey and published by iUniverse. This book was released on 2010-11-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the marketing experts are saying about FORMULA MARKETING What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company. James Hedgecock, Vice President of Business Development, Dimension One Spas Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend. Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it. Marques McCammon, Chief Marketing Offi cer, nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors Formula Marketing gives you the basic tools to create a successful marketing plan. nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver

Download or read book Critical Selling written by Nick Kane and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

Download or read book Excel for Marketing Managers written by Ivana Taylor and published by Tickling Keys, Inc.. This book was released on 2006 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the basics of Microsoft Excel and describes how it can be used effectively by marketing managers.

Download or read book Tourism Marketing for Cities and Towns written by Bonita Kolb and published by Routledge. This book was released on 2017-02-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Download or read book Sales Management written by Thomas N. Ingram and published by M.E. Sharpe. This book was released on 2021 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Career Opportunities in Real Estate written by Thomas P. Fitch and published by Infobase Publishing. This book was released on 2010-04-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers career information in real estate. Profiles include real estate sales and leasing, real estate lending, property management, property development, and real estate acquisitions and analysis.