Download or read book The Role of Product Involvement Knowledge and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits written by Xuemei Bian and published by . This book was released on 2008 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Luxury Economy and Intellectual Property written by Haochen Sun and published by Oxford University Press, USA. This book was released on 2015 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property law plays a pivotal role in ensuring that luxury goods companies can recoup their investments in the creation and dissemination of their copyrighted works, trademarked logos, and patented designs. In 2011, global sales for luxury goods reached about $250 billion, and consumers in East and Southeast Asia accounted for more than 50 percent of that figure. The rapid expansion of the market has prompted some retailers to wield intellectual property against the influx of imitators and counterfeiters. The Luxury Economy and Intellectual Property comprehensively explores the rise of the luxury goods economy and the growing role of intellectual property in creating, sustaining, and regulating this economy. Leading scholars across various disciplines critically consider the industry, its foundational intellectual property laws, and the public interest and social concerns arising from the intersection of economics and law. Topics covered include defining the concept of luxury, the social life of luxury goods, concerns about distributive justice in a world flooded by luxury goods and knockoffs, the globalization of luxury goods, and the economic, social, and political ramifications of the meteoric rise of the Asian luxury goods market.

Download or read book An Exploration Into the Influence of Servicescape Cues on Perceptions of Counterfeit Products written by Natalie Kate Rebecca Counsell and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose The purpose of this research is to examine the role of servicescape theory in the counterfeit context and explore the extent to which servicescape cues influence perceptions of counterfeit products. Literature Following extensive examination of the current literature surrounding counterfeit activity it was discovered that counterfeits can be sold in a variety of environments; market stalls and car boots sales through to the legitimate retail environments. In the instances where the counterfeit has been integrated into the legitimate retail environment, weaknesses in the supply chain are usually to blame. These occurrences can be a major concern for both brands and consumers as they pose not only a risk to brand image but also a threat to consumer safety. Much of the current literature which explores consumer perceptions of counterfeit products concentrates on tangible product attributes and their influence. This research expands the current knowledge by examining further influential factors in the form of environmental cues. As a means of discussing the various elements which constitute a retail environment, the concept of servicescape is incorporated and analysed into the literature discussion. Following a comprehensive exploration of the various cues that may be present within a retail environment, the extent to which these cues influence consumer behaviour is explored. Further to this, as a means of understanding the ways consumers generate perceptions of counterfeit products, the processes of sensation and perception are analysed. Methodology The methodology chapter contained within this thesis considers both the philosophical positioning and the data collection methods used by this research. The philosophical positioning of the researcher is one of a constructivist-interpretive nature. Focus groups in conjunction with photo elicitation were the core data collection methods used. This combination of methods allowed an excellent opportunity for discussion and insights to be gathered and emotions to be recorded surrounding the issues of counterfeiting, servicescape and perception formation. Findings The findings which were identified by this research contribute extensively to the existing knowledge regarding counterfeiting and servicescape. The key themes highlighted the influence of human variables on perceptions of counterfeit products. Within this theme were a number of subsidiary themes including the influence of image, socio-demographics, other individuals within the counterfeit purchase environment, customer characteristics, human/social crowding and the influence of staff in the counterfeit purchase environment. In addition to this, levels of privacy also appeared to be an influential cue amongst participants in relation to their perceptions of product authenticity. Levels of spatial crowding were also an influential factor used by the research participants as a means of forming perceptions regarding product authenticity. From examination of the data, it was also made apparent that branding categorisation within a counterfeit purchase environment was particularly influential. Finally, servicescape permanency was noted to be a key theme throughout the focus group discussions. It appeared that a purchase environment‟s level of permanency was a key influencer when determining whether or not it sold counterfeit products.

Download or read book Advanced Studies in Behaviormetrics and Data Science written by Tadashi Imaizumi and published by Springer Nature. This book was released on 2020-04-17 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the latest developments in behaviormetrics and data science, covering a wide range of topics in data analysis and related areas of data science, including analysis of complex data, analysis of qualitative data, methods for high-dimensional data, dimensionality reduction, visualization of such data, multivariate statistical methods, analysis of asymmetric relational data, and various applications to real data. In addition to theoretical and methodological results, it also shows how to apply the proposed methods to a variety of problems, for example in consumer behavior, decision making, marketing data, and social network structures. Moreover, it discuses methodological aspects and applications in a wide range of areas, such as behaviormetrics; behavioral science; psychology; and marketing, management and social sciences. Combining methodological advances with real-world applications collected from a variety of research fields, the book is a valuable resource for researchers and practitioners, as well as for applied statisticians and data analysts.

Download or read book Beyond Multi Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Download or read book Intelligent Systems and Applications written by Kohei Arai and published by Springer Nature. This book was released on with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Handbook on Luxury Branding written by Felicitas Morhart and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.

Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Download or read book The Handbook of Security written by Martin Gill and published by Springer. This book was released on 2016-02-26 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: The substantially revised second edition of the Handbook of Security provides the most comprehensive analysis of scholarly security debates and issues to date. Including contributions from some of the world's leading scholars it critiques the way security is provided and managed.

Download or read book Mixed Methods Perspectives on Communication and Social Media Research written by Reynaldo Gacho Segumpan and published by Taylor & Francis. This book was released on 2022-07-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.

Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Download or read book Why Do Consumers Choose to be an Accomplice written by Aneela Malik and published by . This book was released on 2011 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterfeiting impacts upon all industries and economies and is a global phenomenon rapidly increasing worldwide. The thesis focuses on the non-deceptive counterfeit brands which resemble the genuine brands but are typically of lower quality in terms of performance and reliability. The pervasiveness of counterfeit brands' manufacturing, their wide and easy availability makes it crucial to deal with their ever-increasing demand because of its importance in the context of consumers' choice processes. The thesis explores the problem of counterfeit brands from a consumers' perspective. The current research investigates the increase in the sales of counterfeit brands especially in developing countries, since the production, purchase and consumption of counterfeit brands are the disreputable attributes of Southeast Asian consumers; the research also attempts to identify the major factors motivating them to purchase these brands. Following an initial literature review of the counterfeiting phenomenon and marketing, the thesis details an empirical investigation. To achieve this purpose, the present research adopts a combination of qualitative (in-depth interviews) and quantitative (field-survey) research to examine the respondents in terms of how they view their own and other consumers' use of counterfeit brands. In the proposed research model consumers' self-congruity (SC), their perception about global brands (PGB)/about local brands (PLB), proneness to ethics (PE) and readiness to take social risk (RSR) have been identified as the predictors forming consumers' attitude toward counterfeit brands (ACB) leading to their purchase intention (PI). Further consumers' ethnocentrism plays its role as a moderator on the relationship between their perception about global brands and attitude toward counterfeit brands; similarly their collectivistic/individualistic orientation moderates the relationship between their readiness to take social risk and attitude toward counterfeit brands. Structural equation modeling has been used to measure the psychometric properties of the scale and to test the proposed hypotheses. The results show that consumers' self-congruity, their perception about global brands and readiness to take social risk positively, whereas their proneness to ethics negatively influence their attitude toward counterfeit brands. Consumers' perception about local brands is found to have no significant effect on their attitude toward counterfeit brands. Concerning the moderating variables it is found that the relationship between consumers' perception about global brands and attitude toward counterfeit brands is stronger for low ethnocentric consumers and vice versa; further, contrary to our expectation, the relationship between consumers' readiness to take social risk and attitude toward counterfeit brands was weaker for consumers having more collectivistic orientation. The research contributes a comprehensive understanding of the determinants of consumers' choice process in a more complex context, i.e. where the markets abound in counterfeit brands, this will enrich the branding literature. The worldwide substantial growth of counterfeit brands has aroused concern and interest among the academic researchers and policy-makers. For the academicians and the managers' understanding of illicit consumption activities, the research presents the implications. These highlight the factors that affect consumers' proneness to counterfeit brands for the practitioners. For the academicians, they show that brand influence should not be ignored in exploring consumer behavior in the context of counterfeit brands.

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.

Download or read book The Psychology Behind Trademark Infringement and Counterfeiting written by J. L. Zaichkowsky and published by Psychology Press. This book was released on 2020-04-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

Download or read book Human Centric Technology and Service in Smart Space written by James J. (Jong Hyuk) Park and published by Springer Science & Business Media. This book was released on 2012-07-26 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of HumanCom is focused on the various aspects of human-centric computing for advances in computer science and its applications and provides an opportunity for academic and industry professionals to discuss the latest issues and progress in the area of human-centric computing. In addition, the conference will publish high quality papers which are closely related to the various theories and practical applications in human-centric computing. Furthermore, we expect that the conference and its publications will be a trigger for further related research and technology improvements in this important subject.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.