Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Download or read book ITJEMAST V13 1 2022 Research Articles written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on 2022-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2022 published articles from ITJEMAST (https://tuengr.com/Vol13-1.html) Organizational Backstabbing Techniques Roles of Self-Efficacy in Using Social Networking to Improve Productivity Influences of Intangible Needs on the Architectural Expression of Tangible Culture Heritage: Comparative Study between Mosque and Church Evolution of Corporate Governance in Russian Transparent Market Environment Internet of Things Application in Controlling the Coronavirus Disease Spread in Hajj Season Impacts of Perceived Care Quality on Psychological Wellbeing of Cancer Patients Recycling of Animal and Bird Waste Helped by Black Lion Fly Larvae Investigating Criminal Thinking Behavior and Interpersonal Reactivity among Adolescents: A View of Dark Personality Triad Analysis of the Activities of Religious Youth Organizations: the Civil-Patriotic Direction of Education A Hybrid New Gravitational Coefficient Function of Gravitational Search Algorithm with Mutation for Search Performance. Development Phases of the Larva of the Black Soldier Fly Hermetia Illucens on the Metabolic Byproducts of Monogastric Animals and Birds The Distribution Service Pricing for Third-Party Access to Preserve the Responsibility of National Distribution Service Operator in Thailand: The Case of Industrial Estates Composition Optimal Marketing Strategy Using a Combination of Fuzzy Hierarchical Analysis Technique and SWOT Analysis for a Case of the Insurance Industry Anatomical and Topographic Features of the Major Masticatory Muscle in Sheep Redesigning the Base Eye of a Telescopic Hydraulic Cylinder with Topology Optimization Method Conceptual Approaches to the Development of the Mechanism of Effective Interaction Between Business and Government in Russia Dialectical Analysis of Sustainability Assessment Framework in India for Agenda 2030 Location Selection Model for a Dental Clinic in a Low to Medium Rent Commercial Building A Qualitative Study of Women Entrepreneurs in Education Sector in Punjab Petroleum & Mineral Geochemistry of Pyroxene & Plagioclase in Eocene Basin Volcanic Rocks of Baladeh Region of Central Alborz of Iran Hemostatic Profile of Holstein Heifers Depending on Age
Download or read book Picture Your Business Strategy Transform Decisions with the Power of Visuals written by Christine Chopyak and published by McGraw Hill Professional. This book was released on 2013-05-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership
Download or read book Knowledge Management for Corporate Social Responsibility written by Martín-de Castro, Gregorio and published by IGI Global. This book was released on 2020-09-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a changing and complex environment currently facing the main challenges of sustainable development, effective management of knowledge, intellectual assets, organizational learning, and talent management are the basis for social innovation and new ways of competition. In this sense, management and business practice are incorporating social and environmental demands made by all types of stakeholders to improve business decisions and strategies. Knowledge Management for Corporate Social Responsibility provides research exploring the theoretical and practical aspects of linking firm profitability, social development, and natural environment in respect to business management practices. Featuring coverage on a broad range of topics such as employer branding, intellectual capital, and organizational performance, this book is ideally designed for business professionals, small business owners, entrepreneurs, academicians, researchers, and business students.
Download or read book Urban Geography written by Tim Hall and published by Routledge. This book was released on 2012-12-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces both 'traditional' and contemporary approaches and perspectives in urban geography. This substantially revised edition of Urban Geography now features updates on recent urban policy initiatives and urban changes, including the influence of CCTV on the city and the impacts of Millennium projects. New sections contain: * an evaluation of the impact of place promotion * a discussion of new cultural geography and the city * a new chapter on sustainable urban development * boxed case studies * further reading suggestions * extensive illustrations.
Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Selling the Business Location Place Marketing in the context of the Rhine Main Region written by Christiane Mohr and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-06-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as Germany's most cosmopolitan region, in particular. For an international context, Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However, the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework, in which the author examines place marketing from the perspective of the marketer, and that of the business customer, the author puts the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In the final conclusion, she assesses the place marketing activities of the aforementioned competitors, and tries to rank them according to their current performance.
Download or read book How to Brand Nations Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Download or read book The Image of the City written by Kevin Lynch and published by MIT Press. This book was released on 1964-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
Download or read book Foreign Investment Promotion written by Paweł Capik and published by Springer. This book was released on 2019-06-28 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Download or read book Location Theory and Decision Analysis written by Yupo Chan and published by Springer Science & Business Media. This book was released on 2011-08-26 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employing state-of-the art quantitative models and case studies, Location Theory and Decision Analysis provides the methodologies behind the siting of such facilities as transportation terminals, warehouses, housing, landfills, state parks and industrial plants. Through its extensive methodological review, the book serves as a primer for more advanced texts on spatial analysis, including the monograph on Location, Transport and Land-Use by the same author. Given the rapid changes over the last decade, the Second Edition includes new analytic contributions as well as software survey of analytics and spatial information technology. While the First Edition served the professional community well, the Second Edition has substantially expanded its emphasis for classroom use of the volume. Extensive pedagogic materials have been added, going from the fundamental principles to open-ended exercises, including solutions to selected problems. The text is of value to engineering and business programs that offer courses in Decision and Risk Analysis, Muticriteria Decision-Making, and Facility Location and Layout. It should also be of interest to public policy programs that use geographic Information Systems and satellite imagery to support their analyses.
Download or read book The Routledge Handbook of Events written by Stephen J. Page and published by Routledge. This book was released on 2014-10-14 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with this rapidly expanding discipline. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on the evolution of the subject. It is the first major study to examine what events is as a discipline in the twenty-first century, its significance in contemporary society and growth as a mainstream subject area. The book is divided in to five inter-related sections. Section one evaluates the evolution of events as a discipline and defines what events studies is. Section two critically reviews the relationship between events and other disciplines such as tourism and sport. Section three focuses on the management of events, section four evaluates the impacts of events from varying political, social and environmental perspectives and section five examines the future direction of growth in event-related education and research. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in Events Studies, encouraging dialogue across disciplinary boundaries and areas of study.
Download or read book Hospitality Marketing written by David Bowie and published by Routledge. This book was released on 2007-03 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication.* DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour.* AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.
Download or read book Information Systems and Data Analysis written by Hans-Hermann Bock and published by Springer Science & Business Media. This book was released on 2013-03-13 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 17th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Kaiserslautern, March 3 - 5, 1993
Download or read book The Changing Image of the City written by Janet Rose Daly Bednarek and published by U of Nebraska Press. This book was released on 1992-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Changing Image of the City describes urban planning and development from the end of World War II to 1973, when major elements of the design of Nebraska's largest city were in place. Janet Daly-Bednarek shows how the appraches to planning shifted during a period that saw Omaha change from a hub of food processing and transportation to a postindustrial center dominated by insurance and by educational, medical, and other services. Finally, she surveys recent developments such as the Central Park Mall and the Old Market area in light of earlier plans and their implementation. In considering the changes that have occurred in Omaha, this book reveals much about the growth of professional urban planning in America. In Omaha, as elsewhere, planners dealt with power brokers, coped with rampant suburbanism and sprawling shopping malls, searched for ways to reverse the inner-city decay, and concerned themselves with historic preservation, beautification, and quality of life.
Download or read book State and Local Finance written by and published by . This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings Reports and Prints of the Joint Economic Committee written by United States. Congress. Joint Economic Committee and published by . This book was released on 1980 with total page 1776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
