Download or read book The Role of Personal Selling in the Marketing of Capital Goods written by Georgewill Vincent Owakwe and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Selling written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2005-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Download or read book Principles of Personal Selling written by Harry Rudolph Tosdal and published by . This book was released on 1925 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Selling written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal selling is a form of marketing communication that involves direct contact between the salesperson and the buyer. Personal selling uses this direct contact to inform customers about the company’s offering, persuade them of the offering’s benefits and, ultimately, generate sales. The role of personal selling in creating market value; the key considerations involved in designing, compensating, and managing a salesforce; and the process of managing the sale are the focus of this note. The discussion of sales management and personal selling is complemented by an in-depth overview of two additional topics: the psychology of persuasion and the SPIN model of personal selling. This note is an excerpt (Chapter 15) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Download or read book Cross Cultural Personal Selling written by Anna Antczak and published by Springer. This book was released on 2017-07-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. Cross-cultural Personal Selling provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.
Download or read book The Role of personal selling in the marketing mix written by and published by . This book was released on 1965 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management of Marketing written by Geoffrey Lancaster and published by Routledge. This book was released on 2005 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing information on the core elements of marketing, this text explains basic aspects of the subject for those requiring a broad overview of the entire field.
Download or read book Personal Selling Decisions Classic Reprint written by David Bruce Montgomery and published by Forgotten Books. This book was released on 2018-02-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Personal Selling Decisions In the previous three chapters of this book the marketing mix elements of advertising, price, and distribution have been considered. One other major controllable marketing variable remains. This is personal selling. In spite of the fact that it is the largest single item in the marketing budgets of most firms, personal selling continues to be an illusive and poorlv under stood element of the marketing program. Only a small number of analytical or management science efforts have been reported during the past fifteen years. However, developments in marketing information systems and in the technical aspects of management science can be expected to expand both the need for and potential of management science approaches in this important marketing decision area. Thus the time is ripe for an accelerated application and development of management science models in this rather neglected area of marketing management. In this chapter attention will focus upon sales force decisions. The major decision areas are structured in Figure 7 - 1. The first step in the decision process is to recognize the role of personal selling in the firm's total marketing program and to establish goals or criteria for use in sales force decision making. After the criteria for the evaluation of decision alternatives have been specified, a resource commitment to the personal selling effort must be established. This total resource commitment involves setting the sales budget and determining the size of the sales force. After a preliminary budget has been established the problem of allocating the sales resources must be attacked; 'the sales effort must be allocated along three dimensions: (1) customers, (2) sales territories. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Marketing written by Paul Reynolds and published by Taylor & Francis. This book was released on 2013-06-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Download or read book Personal Selling written by Robin Peterson and published by . This book was released on 1978 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Made Simple written by Paul Reynolds and published by Taylor & Francis. This book was released on 2007-06-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
Download or read book Marketing Made Simple written by Geoffrey Lancaster and published by Routledge. This book was released on 2002 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.
Download or read book MARKETING MANAGEMENT written by Dr. Manjusha S. Kadam and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Download or read book Selling Today written by Gerald L. Manning and published by WCB/McGraw-Hill. This book was released on 1987 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Management written by Thomas N. Ingram and published by M.E. Sharpe. This book was released on 2021 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Selling written by James Ryland Young and published by . This book was released on 1982 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Role of Personal Selling in the Marketing Mix Based on Preliminary Findings from MSI s Study By Patrick J Robinson and Bent Stidsen written by Patrick J. Robinson and published by . This book was released on 1966 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
